Elvie Rise, Launched at CES 2025, Goes from Baby Bouncer to Bassinet
Laura McQuarrie — January 9, 2025 — Life-Stages
References: elvie & startupsmagazine
The latest innovation from Elvie, creator of the award-winning Elvie Pump, launched at CES 2025, and Elvie Rise is an all-in-one smart bouncer that transforms into a bassinet without needing to move the baby inside.
According to an Elvie study of over 1,400 moms in the United States with children under the age of two, at least 67% of babies aged zero to three months routinely sleep in a product that is not deemed safe for sleep during the day and the night. Encompassing bouncers, rockers, swings, baby mats and more, these non-safe options are better replaced with a solution that offers a seamless transition between play and sleep.
Following the American Academy of Pediatrics sleep safe guidelines, Elvie Rise boasts a firm, flat mattress, breathable fabrics and retractable straps.
According to an Elvie study of over 1,400 moms in the United States with children under the age of two, at least 67% of babies aged zero to three months routinely sleep in a product that is not deemed safe for sleep during the day and the night. Encompassing bouncers, rockers, swings, baby mats and more, these non-safe options are better replaced with a solution that offers a seamless transition between play and sleep.
Following the American Academy of Pediatrics sleep safe guidelines, Elvie Rise boasts a firm, flat mattress, breathable fabrics and retractable straps.
Trend Themes
1. Smart Baby Furniture - Advancements in smart baby furniture are leading to multi-functional products that address both playtime and safe sleep concerns, reflecting a shift towards integrated solutions for infant care.
2. All-in-one Nursery Solutions - All-in-one nursery products are gaining traction by offering convenience and adaptability, transforming traditional baby care items into versatile, smart-connected devices.
3. Seamless Nursery Transitions - Innovations in nursery equipment now allow seamless transitions between different functionalities, enhancing parental convenience and meeting modern safety standards.
Industry Implications
1. Baby Tech - The baby tech industry is increasingly focusing on developing smart, multi-functional devices that alleviate parental concerns about safety and convenience.
2. Infant Sleep Safety - Emerging products within the infant sleep safety market are addressing parental needs with designs that comply with current safety guidelines while enhancing ease of use.
3. High-tech Baby Products - High-tech baby products are revolutionizing traditional parenting tools by integrating smart technology that simplifies care routines and ensures infant safety.
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