From skin to body and from ethnicity to sexuality, diverse campaigns have been integral to pushing the agenda of equality and tolerance. As the 21st century progresses, we are striving to become more mindful of one another and find a way to exist in a world, despite our differences. Instead of trying to eradicate them, we should be attempting to celebrate them.
There are many forms a diverse campaign can take and brands have been proficient in adjusting the message to their audiences and their mission statement. The KKW Beauty campaign, for example, breaks the stigma of age through a photoshoot with Kim K, Kris Jenner, and Kim's grandmother M.J. Shannon. Microsoft, on the other hand, has created an Xbox Adaptive Controller and it spotlights it with a heartwarming Super Bowl commercial.
25 Boldly Diverse Campaigns
From Fashion House Diversity Plans to Skin-Specific Cosmetic Brands:
24
Age-Inclusive Beauty Campaigns
The KKW Beauty Campaign Stars Kris Jenner and M.J. Shannon
23
American Sign Language Logos
Amazon Pays Tribute to Its Diverse Range of Employees with a New Logo
22
Ageless Makeup Relaunches
CoverGirl's Simply Ageless Line Boasts Versatile Products for All Women
21
Inclusive Menswear Campaigns
Bonobos' Project172 Shows Its Trousers on 172 Diverse Men
20
Skin-Specific Cosmetic Brands
IMAN Cosmetics Focuses on Women of Color with Its #Melaninarmy
19
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
18
Equality-Focused Open Letter Ads
ThirdLove Wrote a One-Page Open Letter in the New York Times
17
Diversity-Celebrating Foundations
The 42-Shade Foundation Line by Juvia's Place is Well-Organized
16
Inclusive Fast Food Flags
McDonald's Belgium Celebrates Pride With a Package-Inspired Rainbow Flag
15
Retro Graphic Pride Tees
Gap's #Chosenfamily Graphic Clothing Line Celebrates 2019 PRIDE
14
Story-Based Diversity Campaigns
P&G Produces Thought-Provoking, Sincere & Experience-Based Videos
13
Inclusive Cancer Awareness Ads
CoppaFeel!'s Campaign Empowers Everyone to 'Grab Life by the Boobs'
12
Workplace Diversity Campaigns
HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
11
Mexican Eatery Pride Campaigns
Chipotle Celebrates Inclusivity With 'Love What Makes You Real'
10
Inclusivity-Focused Burger Ads
This Burger King Ad Employs Eduardo — a Cheerful Man Who is Blind
9
Female-Centric Empowering Sports Ads
Nike's 'Dream Crazy' Campaign is Proud and Motivational
8
Accessibility-Focused Gaming Ads
The 2019 Microsoft Super Bowl Commercial Aims at Inclusion
7
Equality-Promoting Soccer Ads
The Women's World Cup Ad by Nike Spotlights a Young Talent
6
Fashion House Diversity Plans
Gucci Changemakers Has Launched a Scholarship and Community Fund
5
Inclusive TV Opportunity Commercials
Netflix's 'Make Room' Advocates for Diversity in Storytelling
4
Diverse Modern Family Representations
River Island's New Ad Deals with the Family Stereotype
3
Inclusive Personal Grooming Ads
The Bevel Mirrors Campaign Showcases Stories of People of Color
2
Diversity-Pushing Marketing Initiatives
MEC Pledges to Diversify the Outdoor Industry
1
App-Themed Inclusive Dating Shows
Netflix's Dating Around Features Diversity in a Variety of Areas
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Women-Celebrating Luxury Eyewear Campaigns
The Versace Eyewear Spring/Summer 2024 is Chic
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Inclusive Hotel Soaps
Diamond Brown Aims to Pioneer Inclusivity in Hotel Amenities
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Inclusive Skincare Campaigns
Vaseline Launched Mended Murals Aim to Care for Skin of Color
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Informative Skincare Initiatives
Dermstore's #HonorYourSkin Campaign Features Industry Experts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Supplier Diversity Initiatives
Diageo's Procurement Strategy Promotes Inclusion and Empowerment
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Philanthropic Cosmetic Brand Initiatives
Kiehl’s Open Doors Supports LGBTQ+ Homeless Youth
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Beauty Brand Contributions
Ivy Beauty contributed $20,000 to Build NYC for Juneteenth
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Health Equity Initiatives
Staples Canada's 'Close the Gap' Campaign Addresses Health Disparities
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Expansive Inclusivity Initiatives
Boathouse Group Implements a Supplier Diversity Program
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Diversity-Promoting Digital Courses
The North Face Introduces the Allyship in the Outdoors Course
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences