From skin to body and from ethnicity to sexuality, diverse campaigns have been integral to pushing the agenda of equality and tolerance. As the 21st century progresses, we are striving to become more mindful of one another and find a way to exist in a world, despite our differences. Instead of trying to eradicate them, we should be attempting to celebrate them.
There are many forms a diverse campaign can take and brands have been proficient in adjusting the message to their audiences and their mission statement. The KKW Beauty campaign, for example, breaks the stigma of age through a photoshoot with Kim K, Kris Jenner, and Kim's grandmother M.J. Shannon. Microsoft, on the other hand, has created an Xbox Adaptive Controller and it spotlights it with a heartwarming Super Bowl commercial.
25 Boldly Diverse Campaigns
From Fashion House Diversity Plans to Skin-Specific Cosmetic Brands:

24
Age-Inclusive Beauty Campaigns
The KKW Beauty Campaign Stars Kris Jenner and M.J. Shannon

23
American Sign Language Logos
Amazon Pays Tribute to Its Diverse Range of Employees with a New Logo

22
Ageless Makeup Relaunches
CoverGirl's Simply Ageless Line Boasts Versatile Products for All Women
21
Inclusive Menswear Campaigns
Bonobos' Project172 Shows Its Trousers on 172 Diverse Men
20
Skin-Specific Cosmetic Brands
IMAN Cosmetics Focuses on Women of Color with Its #Melaninarmy
19
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
18
Equality-Focused Open Letter Ads
ThirdLove Wrote a One-Page Open Letter in the New York Times
17
Diversity-Celebrating Foundations
The 42-Shade Foundation Line by Juvia's Place is Well-Organized
16
Inclusive Fast Food Flags
McDonald's Belgium Celebrates Pride With a Package-Inspired Rainbow Flag
15
Retro Graphic Pride Tees
Gap's #Chosenfamily Graphic Clothing Line Celebrates 2019 PRIDE
14
Story-Based Diversity Campaigns
P&G Produces Thought-Provoking, Sincere & Experience-Based Videos
13
Inclusive Cancer Awareness Ads
CoppaFeel!'s Campaign Empowers Everyone to 'Grab Life by the Boobs'
12
Workplace Diversity Campaigns
HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
11
Mexican Eatery Pride Campaigns
Chipotle Celebrates Inclusivity With 'Love What Makes You Real'
10
Inclusivity-Focused Burger Ads
This Burger King Ad Employs Eduardo — a Cheerful Man Who is Blind
9
Female-Centric Empowering Sports Ads
Nike's 'Dream Crazy' Campaign is Proud and Motivational
8
Accessibility-Focused Gaming Ads
The 2019 Microsoft Super Bowl Commercial Aims at Inclusion
7
Equality-Promoting Soccer Ads
The Women's World Cup Ad by Nike Spotlights a Young Talent
6
Fashion House Diversity Plans
Gucci Changemakers Has Launched a Scholarship and Community Fund
5
Inclusive TV Opportunity Commercials
Netflix's 'Make Room' Advocates for Diversity in Storytelling
4
Diverse Modern Family Representations
River Island's New Ad Deals with the Family Stereotype
3
Inclusive Personal Grooming Ads
The Bevel Mirrors Campaign Showcases Stories of People of Color
2
Diversity-Pushing Marketing Initiatives
MEC Pledges to Diversify the Outdoor Industry
1
App-Themed Inclusive Dating Shows
Netflix's Dating Around Features Diversity in a Variety of Areas
Related Ideas
Bold Cosmetics Campaigns
The 'I Only Wear MAC' Campaign Offers A Bold Take on Nude Makeup
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Design-Forward Toilet Campaigns
Kohler Co. and Laura Kim Launch 'Design Changes Everything'
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Asian Cuisine-Celebrating Global Campaigns
Lee Kum Kee Launches the Flavors That Bind Campaign
Refillable Cosmetic Campaigns
The L'Oréal #JoinTheRefillMovement Campaign is Expansive
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Sensorial Beauty Brands
Daise Targets Gen Z and Gen Alpha with its Playful Fragrances
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
K-Beauty Gen Z Creator-Camps
EQQUALBERRY x The Glow House Partner for an Influencer Initiative
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Home Personalization Campaigns
The ‘New Beginnings’ Campaign Focuses on Personalizing Homebuilding
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Boldly Creative Tequila Campaigns
DELEÓN Tequila Launched its ‘Bold Spirits, Rise’ Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Informative Skincare Initiatives
Dermstore's #HonorYourSkin Campaign Features Industry Experts
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Cinematic Haircare Campaigns
OLAPLEX Introduced its 'Designed to Defy' Campaign
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Diversity-Focused AI Image Generators
Create Labs Ventures x TONL Enable Authentic Representation
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Generational Unity Candy Campaigns
The M&M's It’s More Fun Together Campaign Encourages Bonding
Stylish Fashion Campaigns
Marc Jacobs Unveils its Spring 2025 ‘MarcWorld’ Campaign
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Expansive Cultural Heritage Initiatives
Ne'Ma's 'Valuing Our Roots' Initiative is Mindful
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Supplier Diversity Initiatives
Diageo's Procurement Strategy Promotes Inclusion and Empowerment
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Education-Supporting Beauty Brands
Sally Beauty Debuts Its Annual Rooted in Success Initiative
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Tofu-Branded Women's Campaigns
Nasoya Launched its 'Power of 9 Campaign'
Empowering Women Athlete Campaigns
'Stay Ready' Urges Women to Consider Their Financial Futures
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Model-Backed Apparel Campaigns
Kendall Jenner and FWRD Reunite for a Curated Spring 2025 Edit
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Beauty Brand Contributions
Ivy Beauty contributed $20,000 to Build NYC for Juneteenth
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Inclusive Design Business Initiatives
Microsoft’s #BuildFor2030 Initiative Emphasizes Inclusivity
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Expansive Inclusivity Initiatives
Boathouse Group Implements a Supplier Diversity Program
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Athlete-Joined High Fashion Capsules
Dior and Lewis Hamilton Explores Afrofuturism Themes
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event