From skin to body and from ethnicity to sexuality, diverse campaigns have been integral to pushing the agenda of equality and tolerance. As the 21st century progresses, we are striving to become more mindful of one another and find a way to exist in a world, despite our differences. Instead of trying to eradicate them, we should be attempting to celebrate them.
There are many forms a diverse campaign can take and brands have been proficient in adjusting the message to their audiences and their mission statement. The KKW Beauty campaign, for example, breaks the stigma of age through a photoshoot with Kim K, Kris Jenner, and Kim's grandmother M.J. Shannon. Microsoft, on the other hand, has created an Xbox Adaptive Controller and it spotlights it with a heartwarming Super Bowl commercial.
25 Boldly Diverse Campaigns
From Fashion House Diversity Plans to Skin-Specific Cosmetic Brands:

24
Age-Inclusive Beauty Campaigns
The KKW Beauty Campaign Stars Kris Jenner and M.J. Shannon

23
American Sign Language Logos
Amazon Pays Tribute to Its Diverse Range of Employees with a New Logo

22
Ageless Makeup Relaunches
CoverGirl's Simply Ageless Line Boasts Versatile Products for All Women
21
Inclusive Menswear Campaigns
Bonobos' Project172 Shows Its Trousers on 172 Diverse Men
20
Skin-Specific Cosmetic Brands
IMAN Cosmetics Focuses on Women of Color with Its #Melaninarmy
19
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
18
Equality-Focused Open Letter Ads
ThirdLove Wrote a One-Page Open Letter in the New York Times
17
Diversity-Celebrating Foundations
The 42-Shade Foundation Line by Juvia's Place is Well-Organized
16
Inclusive Fast Food Flags
McDonald's Belgium Celebrates Pride With a Package-Inspired Rainbow Flag
15
Retro Graphic Pride Tees
Gap's #Chosenfamily Graphic Clothing Line Celebrates 2019 PRIDE
14
Story-Based Diversity Campaigns
P&G Produces Thought-Provoking, Sincere & Experience-Based Videos
13
Inclusive Cancer Awareness Ads
CoppaFeel!'s Campaign Empowers Everyone to 'Grab Life by the Boobs'
12
Workplace Diversity Campaigns
HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
11
Mexican Eatery Pride Campaigns
Chipotle Celebrates Inclusivity With 'Love What Makes You Real'
10
Inclusivity-Focused Burger Ads
This Burger King Ad Employs Eduardo — a Cheerful Man Who is Blind
9
Female-Centric Empowering Sports Ads
Nike's 'Dream Crazy' Campaign is Proud and Motivational
8
Accessibility-Focused Gaming Ads
The 2019 Microsoft Super Bowl Commercial Aims at Inclusion
7
Equality-Promoting Soccer Ads
The Women's World Cup Ad by Nike Spotlights a Young Talent
6
Fashion House Diversity Plans
Gucci Changemakers Has Launched a Scholarship and Community Fund
5
Inclusive TV Opportunity Commercials
Netflix's 'Make Room' Advocates for Diversity in Storytelling
4
Diverse Modern Family Representations
River Island's New Ad Deals with the Family Stereotype
3
Inclusive Personal Grooming Ads
The Bevel Mirrors Campaign Showcases Stories of People of Color
2
Diversity-Pushing Marketing Initiatives
MEC Pledges to Diversify the Outdoor Industry
1
App-Themed Inclusive Dating Shows
Netflix's Dating Around Features Diversity in a Variety of Areas
Related Ideas
Bold Cosmetics Campaigns
The 'I Only Wear MAC' Campaign Offers A Bold Take on Nude Makeup
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Design-Forward Toilet Campaigns
Kohler Co. and Laura Kim Launch 'Design Changes Everything'
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Asian Cuisine-Celebrating Global Campaigns
Lee Kum Kee Launches the Flavors That Bind Campaign
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Sensorial Beauty Brands
Daise Targets Gen Z and Gen Alpha with its Playful Fragrances
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Home Personalization Campaigns
The ‘New Beginnings’ Campaign Focuses on Personalizing Homebuilding
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Boldly Creative Tequila Campaigns
DELEÓN Tequila Launched its ‘Bold Spirits, Rise’ Campaign
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Informative Skincare Initiatives
Dermstore's #HonorYourSkin Campaign Features Industry Experts
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Stylish Fashion Campaigns
Marc Jacobs Unveils its Spring 2025 ‘MarcWorld’ Campaign
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Supplier Diversity Initiatives
Diageo's Procurement Strategy Promotes Inclusion and Empowerment
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Education-Supporting Beauty Brands
Sally Beauty Debuts Its Annual Rooted in Success Initiative
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Philanthropic Cosmetic Brand Initiatives
Kiehl’s Open Doors Supports LGBTQ+ Homeless Youth
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Tofu-Branded Women's Campaigns
Nasoya Launched its 'Power of 9 Campaign'
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Beauty Brand Contributions
Ivy Beauty contributed $20,000 to Build NYC for Juneteenth
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Empowering Women Athlete Campaigns
'Stay Ready' Urges Women to Consider Their Financial Futures
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Ayurvedic-Based Haircare Campaigns
Kareena Kapoor Khan Announced as a Fable & Mane Ambassador
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Health Equity Initiatives
Staples Canada's 'Close the Gap' Campaign Addresses Health Disparities
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Inclusive Design Business Initiatives
Microsoft’s #BuildFor2030 Initiative Emphasizes Inclusivity
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Expansive Inclusivity Initiatives
Boathouse Group Implements a Supplier Diversity Program
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event