It's no secret that Sean Combs is one of the most important figures in hip-hop history. This collection of Diddy innovations will highlight some of his biggest game-changing moves of the last few years.
Combs is well-regarded for his movie-like, mail-room-to-the-boardroom trajectory, but he is also vaunted for his ability to effectively translate hip-hop culture to the corporate and mainstream world. In this collection of Diddy innovations, you will see classy commercials for his vodka Ciroc, as well as how his constant rebranding and name-switching has encouraged other artists to do the same.
My favorite of the Diddy innovations has to be his photoshoot for the Vogue October 2008 issue. Dressed down (but still dressed up) in a three-piece suit with the jacket off and flanked by his two young daughters, Combs shows how that the extent of Diddy innovations isn't simply confined to the music and alcohol worlds -- Combs influences style and culture with the same aplomb.
53 Sean Combs Creations
These Diddy Innovations Show How His Influence has Altered Pop Culture:
Jordan Sowunmi — Dec 5, 2012 — Naughty

51
Stars Behaving Badly
Rise in Celeb Misbehavior Creates Lack of Role Models

50
Celebrity Aptronyms
Amy Winehouse in a Cellar, Terry Hatcher Hatching, Gerard Butler as a Butler
49
Ultra Luxury Men's Fashion
£45,000 Suit
48
Railway Romance Editorials
Retro Hollywood Glamor Reigns for 'Brief Encounter' in Vogue
47
Free-Spirited 70s Shoots
The Sadiddy Vintage Issue Premier Features Fearless, Disco-Inspired Looks
46
Sophomore Rapper Couture Collections
The Kanye West Fall 2012 Line Debuts at Paris Fashion Week
45
Britney's Publicists Hide VMA Disaster
44
Dancing in Tubes
"The Set" Club in Miami Beach
43
Gamer Gems
Pharrell Williams Creates Glorious Mario Kart Bling
42
Powerhouse Toon Pairings
These X-Men Mario Mash-Up Illustrations Are Next Level Awesome
41
Graffiti-Inspired Jewelry
Thomas Nayler's Accessories Fuse Street and Elite
40
Paparazzi Product Placement
A-List Celebs Happily Flaunt Their Blackberry Bolds For the Camera
39
Superpower Pop Duets
The Beyonce and Lady Gaga Video ‘Video Phone' is a Club Banger
38
New Year Red Carpet Highlights
Golden Globes Fashions Sure to Inspire the Mainstream
37
Triumphant Stage Returns
Whitney Houston to Perform at Clive Davis' Pre-Grammy Party
36
Raw Rap Photography
Mel D Cole Documents the Hip Hop and Punk Scene in a Mean Way
35
A-List Political House Parties
Jennifer Aniston At Courtney Cox's Obama Bash
34
20 Innovations Inspired By Gas Prices
33
2005 Flashback
P Diddy Pepsi Ad Shows Power of Celeb Trend Setting
32
Stefani Kicks Off Fashion Week
L.A.M.B.
31
Couture Pet Beds
Urban Bone Makes Furniture for Spoiled Purris Hiltons and Pooch Diddys
30
Fashion Favourites
Top Celeb Designs
29
Sea Monster-Mouthed Celebs
Celebrities With Shark Mouths Have Huge Toothy Grins
28
New York Fashion Week Fall Coverage
Day 7
27
Manly Fashion Doodles
Designer Richard Haines Flaunts his Fashion Illustrations Online
26
Mid-Career Name Changes
Beyonce is Now "Sasha Fierce"
25
Viral Tribute Remixes
Artists Memorialize Michael Jackson Through Song
24
Clumsy Jewelry
Chris Brown's "Oops" Bling is Perfect for Affluent Klutzes
23
Gargantuan Holiday Billboards
P Diddy Launches Biggest Times Square Ad in History
22
Unlimited Plastic Surgery Packages
Hamptons Luxury Recovery For Just $500K
21
Celebrity Tour Guides
"Just Ask The Locals" of NYC
20
Twitter-Fueled TV Launches
P. Diddy Leverages His 227,000 Followers for "P. Twitty TV"
19
P. Diddy Party Live On MySpace
Unforgivable Woman Launch
18
Offbeat Celeb Entrepreneur Shoots
The Diddy GQ Interview Shows His Drive and His Humor
17
Microblogging A-Listers
Ashton Kutcher & Demi Moore Twittered from Oscars, Posted Videos
16
Hip-Hop Vodka Mini-Movies
The 'Ciroc: Luck Be a Lady' Ad is Star-Studded and Adventurous
15
Fictional Russian Hotel Branding
Larisa Mamonova Crafts Stylish Objects Under the Russky Moniker
14
Superstars in Coach
Diddy Can't Fuel Private Jet
13
MySpace Activism for Millionaires
A-Listers Against Poverty
12
Singers as Producers
Justin Timberlake Heads to the Small Screen With 2 TV Shows
11
Rich Rock Star Infographics
This Chart Provides a Look into the Lives of the Wealthiest Rockstars
10
Mini Haute Homes
Designers Create Papier-Mache Mansions for a Cause
9
Surfer Shaman Musicians
Gonja Sufi Releases Psychedelic Teaser to Get You Stoked for More
8
Twitter Monologues
Washington Post 'Twits' Series Offers Dramatic Readings of Celebrity Tweets
7
Bling Bling Boring
$20,000 iPod Shuffle
6
Don't Buy a Lie
Puff Daddy Aims to End Counterfeit Culture
5
Star Trek Remix Rap
Jean-Luc Picard Stars in His Very Own Space-Aged Music Video
4
Auto-Tuning Babies
T Pain's Audio Offspring Makes Baby Cries Catchy
3
Presidential Shift Changes
White House Blog Officially Relaunches for Obama
2
Rap Star Charities
Diddy Gives $50,000 to Charities for the '12 Days Of Tag' Online Initiative
1
Hyperbolic Blog Promotions
The Diddy Blog Trailer is Hilariously Misguided
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boohooMAN Joins Forces with DD Osama
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Dynamic Collaborative Streetwear
NOCTA and Nike Join on the Loverboy Nike Air Force 1 Low
Photography-Inspired Fashion Collections
COS Collaborates with Chris Perani on a Stunning Capsule
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Retooled Reimagined Lifestyle Sneakers
Masha Popova Remixes a Pair of adidas Superstars
Ultra-Luxurious Menswear Collections
Dior Men's Fall/Winter 2023 Pays Homage to Yves Saint Laurent
Rapper-Launched Canned Cocktails
Ini Archibong Designs Gin & Juice Can by Snoop Dogg & Dr. Dre
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Intriguing Denim Collabs
The New Levi’s X Undercover Collaboration Ofers a Bold Fusion
Y2K Jewelry Collabs
Claire's x Sliving Brings Paris Hilton's Style to a New Generation
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Collaborative Basketball-Legend Cognacs
Hennessy x LeBron James Debut a Limited-Edition V.S Bottle
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Artistic Sneaker Collaborations
The 'Skechers x Vexx' Collection Highlights Bold Graphics
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Gaming-Inspired Fashion Collections
Charli Cohen x Diablo IV Hit Selfridges Stores in the UK
Music Icon-Headed Fashion Collections
The Diesel x Damiano David Capsule Captures Attention
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Cowboy-Inspired Runways
Louis Vuitton FW 2024 features Heavy Cowboy Motifs
Collaborative Vibrant Skate Sneakers
Crenshaw Skate Club and Nike Launch a New SB Dunk
Late Rapper-Themed Collections
Joshua Vides and Interscope Records Release a 2Pac Collection
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
AR Cognac Gift Boxes
The D'USSÉ VSOP Holiday Gift Box Unlocks an Augmented Reality DJ Performance
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Remixed Monogrammed Collections
The LV Remix Collection Celebrates Heritage While Looking Ahead
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Artist-Backed Breakdancing Sneaker
Futura Joins Nike to Decorate the Jam Sneaker Model
Exhilarating Cocktail Perfumes
An Energy Drink Cocktail Inspired iPiccirilli's Shocking Bull
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Cultural Icon-Inspired Fashion Collections
Novitska's Vibrant Summer Collection is Eye-Catching
Musician-Approved Streetwear
Eli Brown's 92 Thing Drop 2 is Inspired by Underground Rave Culture
Bird Feather-Inspired Boots
Rick Owens’ 'Kiss Boots' Mimics Feathers with Laser-Cut Leather
Female-Rapper-Backed Merch Collections
Smirnoff x Complex Team Up with Saweetie for a New Capsule
Collaborative Fashion Denim Collections
Kiko Kostadinov and Levi's Drop Co-Branded Jeans
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Anime-Inspired Fashion Collections
The DGK x Afro Samurai Collection Pays Homage to Japan
Rapper-Inspired Holiday Collections
Spencer's Introduced a Festive Snoop On the Stoop Collection
Rapper-Inspired Streetwear Brands
Gunna Unveils His New Clothing Brand, P by Gunna
Neo-Pop Rum Bottles
Artist Richard Orlinski Co-Designed the Bottles for Dictador Game Changer
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Sci-Fi Film-Inspired Fashion
sacai Honors Christopher Nolan with the Interstellar Collection
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Whiskey Elegant Leisurewear
Chivas Regal x Falguni Shane Peacock Debut Luxe Tracksuit Collection
Clog-Expansive Sneaker Brands
Crocs is Officially Pushing More Boundaries in Sneakers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Collaborative Technical Fashion Capsules
C.P. Company and Kiko Kostadinov Join Forces for SS24
Singer-Led Fashion Campaigns
Ian Brown Stars in New POUR HOMME and NEIGHBORHOOD Campaign
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Singer-Collaborative Fashion Capsules
Joe Jonas and Scotch & Soda Present a Joint Capsule
Collaborative Celebrity Denim Capsules
Khy's Drop 005 Brings an Assortment of Stylish Denim Pieces
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Contemporary Skate Collections
Pro Skater Stevie Williams' DGK Releases the Cry Later Collection
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Celebrity-Headed Haircare Lines
Beyoncé Announces Her New Haircare Line: Cécred on Instagram
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Celebrity-Approved Spirit Campaigns
Grand Marnier and 2 Chainz Introduce The Rouge Room
Luxury Hotel Capsule Collections
Late Checkout: A Ritz-Carlton Story Shares Co-Branded Styles
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Contemporary Fashion Collaborations
Dinner Service NY Partners with the Canary Club
Y2K-Inspired Collections
Reebok and Juicy Couture Partner for Y2K-Inspired Capsule Collection
Female Celebrity-Branded Whiskies
Beyoncé Debuts SirDavis in Collaboration with Moët Hennessy
Collaborative Y2K Handbag Collections
Coach Teamed Up with Little Nas X for 'The Lil Nas X Drop'
Diva-Inspired Beauty Drinks
Paris Hilton Debuts the Iconic Tonic Beauty Drink with Joe & the Juice
Building Facade-Inspired Clothing
101% Unveils the New Seagram Collection of Apparel
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Comedic Apparel Campaigns
Kevin Hart and Druski Launch the Fabletics 'Don Pant' with a Short Film
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Hip-Hop Festival-Inspired Skateboarding Capsules
DGK Collaborates with the Rolling Loud Festival
Sleek Whiskey Bottle Designs
BSB Whiskey & Jamie Foxx Debut an Exclusive Brown Sugar Blend Whiskey
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Millennium Technology Capsule Collections
The Drought x Napster Collection Has Three Pieces
Refined Spring-Centric Apparel
Helly Hensen's HH-118389225 Drops the Reimagined Icons Capsule
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Sophisticated Fashion Collaborations
Willie Norris and Outlier Release a Co-Branded Drop
Black Artist-Designed Watches
Movado Announces Its Partnership with Derrick Adams
Abstract Artful Spring Streetwear
Hyo Isak Presents its New Range of Apparel for the SS23 Season
Artistic Vodka Bottle Designs
Vodka by Saintwoods and Slumpy Kev Partner for an L.A. Exhibit
NYC Barbers-Inspired Collections
PUMA and RHUDE Join Forces to Launch a Collaborative Range
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Album-Inspired Clothing Capsules
Pacsun x Paris Hilton Present the Infinite Icon Collection
Fall-Centric Dynamic Fashion Capsules
UNDERCOVER Unveils its New Collection for Pre-Fall 2025
Affordable Luxury Streetwear Capsules
Kanye West Adds New Item to His 20 Dollar YEEZY Line
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Vintage-Inspired Tracksuits
The Crinkle Nylon Radar Collection is Fresh and Functional
Fragrance-Inspired Sculptural Installations
Shawn Kolodny Collaborates with House of Creed
Actor-Approved Travel Collections
Bally Collaborates with Adrien Brody on a New Line
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Artist-Approved Tech Accessories
Velvet Caviar Partners with Artist Keith Haring on a New Capsule
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Concise Collaborative Modern Workwear
Schott Joins Dickies on a Collaborative Collection
Graphic-Centric Minimal Streetwear
Drama Call Presents a Look at its Newest Collection
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
3D-Printed Dynamic Couture Fashion
Balenciaga's Latest Couture Collection Highlights Armour
Rapper-Starring Fall Streetwear
Daily Paper Spotlights Headie One in New FW23 Collection
NYC Fall-Ready Militaristic Streetwear
maharishi Presents the Art of the Invisible Warrior
Rapper-Backed RTD Cocktails
Snoop Dogg and Dr. Dre Team Up to Launch the New RTD Cocktails
Youthful Corporate-Inspired Capsules
Pacsun Drops 'The Corporate Edit'
Tranquil Cozy Fashion Capsules
MAXIME Unveils the New a Man and His Objects Collection
Celebratory Photo Collections
Sonic Editions Honors Black Icons with an Exclusive Photo Collection
Rapper-Backed Libation Bottles
Ini Archibong Designs the Still G.I.N. Bottle for Snoop Dogg
Reinventive Denim Campaigns
Chapter Two of the REIMAGINE Campaign Honors Levi's Denim Heritage
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Designer-Curated Vintage Capsules
Gap and Sean Wotherspoon Introduce the GapVintage Program
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Sculptural Holiday Window Displays
Shawn Kolodny Collaborates with House of Creed
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Illusion-Inspired Design Collections
Bo Zhang Introduces the New Ripples Collection
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Designer-Starring Streetwear Campaigns
Clint 419 is the Face of Supreme's FW23 Seasonal Campaign
Office-Themed Metallic Installations
Crosby Studios Forms a Pop-Up Exhibition for The Frankie Shop
Pioneering Podcast Creator Networks
Rich Roll is Launching a Network Called Voicing Change Media
Winter-Ready Dynamic Streetwear
Corteiz Presents a Look at its New Collection for Winter 2023
Hip-Hop Artist-Led Spirit Campaigns
Hip-Hop Artist Future Joins Grand Marnier for a Film Series
Miniature Artful Hip-Hop Landmarks
Danny Cortes Captures Iconic Hip-Hop Moments Through Art
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Ultra-Stylish Matching Sets
9dcc Offers Minimal Yet Eye-Catching Fashion Essentials
Sleek Seasonally Transitional Fashion
The Latest Collection by Drake's Prepares for Fall
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Libation-Joint Streetwear Collaborations
Places+Faces Teases its Upcoming Work with Havana Club