Pharrell Williams Creates Glorious Mario Kart Bling
Brian G Randles — February 5, 2010 — Art & Design
References: bbcicecream & highsnobiety
Pharrell Williams is the gold standard of stylishly combining nerdy and cool. Who else could pull off blinging-out the mushroom and star from Mario Kart? Not just anyone with a successful fashion line and respected music career could make that happen: I am looking at you, Diddy.
Diamond encrusted and worth many more dollars than points, the Mario Kart jewelry from Pharrell Williams gives any outfit extra life.
Implications - Young people who have just entered the workforce are looking to express their feelings through symbols. Companies can capitalize on this by providing consumers with products that reflect their feelings of jubilance and draw from fond childhood nostalgia.
Diamond encrusted and worth many more dollars than points, the Mario Kart jewelry from Pharrell Williams gives any outfit extra life.
Implications - Young people who have just entered the workforce are looking to express their feelings through symbols. Companies can capitalize on this by providing consumers with products that reflect their feelings of jubilance and draw from fond childhood nostalgia.
Trend Themes
1. Symbolic Expression - Companies can create products that allow young people to express their feelings and nostalgia through symbols, capturing a growing market.
2. Nostalgic Fashion - Fashion brands can tap into the trend of blending nostalgia and style, offering unique and nostalgic products for consumers.
3. Luxury Gaming Accessories - There is an opportunity for companies to create high-end and luxury accessories inspired by popular video games, attracting gamers who appreciate the fusion of gaming and luxury.
Industry Implications
1. Fashion and Accessories - Fashion brands can incorporate nostalgic gaming elements into their accessories line, appealing to gamers and fashionable consumers alike.
2. Jewelry - Jewelry companies can explore creating luxury and diamond-encrusted accessories based on iconic video game symbols, targeting gamers who want unique and high-end pieces.
3. Gaming and Entertainment - Gaming companies can collaborate with designers and artists to create limited edition or high-quality gaming accessories, allowing gamers to express their passion for gaming in style.
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