Chris Brown's "Oops" Bling is Perfect for Affluent Klutzes
Rose Nazarali — July 9, 2009 — Fashion
References: globalgrind & globalgrind
Chris Brown was one of the many VIP attendees of Sean 'Diddy' Combs' 'Malaria No More' White Party, and he showed up clad in an interesting piece of jewelry.
The controversial singer's necklace was a large and dazzling display that read "Oops." The necklace reportedly cost $300,000 and many might speculate that the words are a satirical play on Chris Brown's scandal involving Rihanna.
Implications - Within a society that is increasingly capital-conscious, consumers who splurge on expensive products often want it to be known amongst their peers. The ability to splurge on various products may no longer be an option for many, however for those who do indulge, they appreciate a businesses ability to display affluent looking product packaging and design.
The controversial singer's necklace was a large and dazzling display that read "Oops." The necklace reportedly cost $300,000 and many might speculate that the words are a satirical play on Chris Brown's scandal involving Rihanna.
Implications - Within a society that is increasingly capital-conscious, consumers who splurge on expensive products often want it to be known amongst their peers. The ability to splurge on various products may no longer be an option for many, however for those who do indulge, they appreciate a businesses ability to display affluent looking product packaging and design.
Trend Themes
1. Affluence Display - In a capital-conscious society, businesses can capitalize on consumers who want to display their expensive purchases through affluent-looking product packaging and design.
2. Satirical Fashion - Satirical jewelry and fashion statements can attract attention and spark conversations among consumers.
3. Controversy Marketing - Controversial products or designs can create buzz and attract a niche audience who appreciate edginess and shock value.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can design and package their products in a way that appeals to consumers who want to showcase their affluence.
2. Jewelry - Jewelry companies can create satirical pieces that appeal to consumers looking for unique and conversation-starting accessories.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses tap into the power of controversy to create buzz and reach a niche audience.
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