The top December 2019 customization ideas are a true testament to the way a variety of products and services can be tailored to offer highly individualized experiences. These innovations explore highly customized versions of everything from grocery services to collectible toys and pillows, kitchen appliances and beauty products.
Knowing that many consumers today are overwhelmed by the sheer volume of skincare and cosmetic products on the market, a handful of companies are offering experiences that are based on customization. The Inkey Lab by Boots and The Inkey List, for example, gives beauty lovers the chance to create their own problem-solving skincare serum, while the Experimental Perfume Club at Selfridges offers a similar kind of experience but with uniquely personalized fragrances.
Top 25 Customization Trends in December

25
Versatile Plywood Furnishing Designs
Nmstudio Architects Curated a Housing Complex in Osaka

24
Bespoke Aged Sneaker Designs
PRINCIPE PRIVÉ,'s Take on These Nike Silhouettes is Rust-Inspired

23
Customizable Wooden LEGOs
LEGO's Collectible Wooden Minifigure Inspires Creativity
22
In-Store Skincare Labs
In London, Boots Opened the 'Inkey Lab' with The Inkey List
21
Mini Heat Press Appliances
The Cricut EasyPress Mini Handles Any Kind of Small Job
20
Interactive Perfume Pop-Ups
The Experimental Perfume Club Lets Visitors Create Unique Scents
19
Futuristic DNA Necklaces
Elaine Young's New Collection Takes Personalization to the Next Level
18
Eco-Friendly Printed Lamps
Signify Makes Custom Light Fixtures from Recyclable Materials
17
Personalized Children's Decor
Minted Creates Custom Pillows and Kid-Sized Chairs with Arful Prints
16
Personalized Keepsake Books
The Book of Us Helps to Celebrate Friendships & Romantic Relationships
15
Sneaker Customization Studios
Toronto's Mack House is a Self-Serve Sneaker Destination
14
Customizable Stand Mixers
A New Online Tool Helps to Create Custom KitchenAid Stand Mixers
13
License Plate Artwork Holders
The 'Licensy' License Plate Art Holder Allows for Customization
12
Customized Dry Shampoos
The Prose Dry Shampoo Helps to Address Unique Hair Needs & Goals
11
Curated CBD Kits
Colette Offers a CBD Service with Modern Women in Mind
10
Personalized Performance Pillows
The Pluto Pillow Considers Height, Weight & Comfort Preferences
9
Dynamic Donut-Shaped Foot Stools
Urban Outfitter Launched a Vibrant Rotary Hero Giant Food Stool
8
Personalized Grocery Services
Hungryroot Builds Its Service with Emphasis on Healthy Meals
7
Customizable Accessory Helmet Systems
The HJELM Helmet System Minimizes Weight and Bulk
6
Personalized Holiday Storybooks
I See Me's A Christmas Dream for Me Shares a Customized Tale
5
Bespoke Monogrammed Shirts
Gatsby's Creates Made-to-Measure Shirts for Men
4
Berlin Wall-Inspired Typefaces
Heimat Berlin Boasts a Historically Artistic Typeface Design
3
Inclusive Customized Skincare
Uzza is on a Mission to Change Inclusivity in the Beauty Industry
2
Festive Personalized Puzzles
I See Me's Custom Puzzles Help to Kick Off the Holiday Season
1
Beauty Advice Apps
My Beauty Whisper Creates One-on-One Connections with Beauty Experts
Related Ideas
Wellness-Inspired Lifestyle Boxes
FabFitFun's New Year, New You Winter Box Includes Fitness Tools
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Mind-Body Care Kits
The Sensual Self Kit Joins selfmade's Psychodermatology Collection
Collectible Sticker Books
The Glossier Passport Book is Personalized with Store-Exclusive Stickers
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Collectable Wellness Products
The SpoiledChild X Jeremy Scott Drop 2 Offers the Future of Wellness
Intimate Wellness Brand Launches
Niches & Nooks Offers a Fresh Take on Intimate Care
Luxury Beauty Advent Calendars
Clear Your Shelf for Cult Beauty's 2024 Advent Calendar
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Beauty Retailer Advent Calendars
The BEAUTY BAY Advent Calendar is Arriving Ahead of the Holidays
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
High-Value Advent Calendars
The Makeup Revolution 2024 Beauty Advent Calendar is Available Now
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Holiday-Ready Immersive Fragrances
Maison Francis Kurkdjian's Holiday 2024 Gift Selection is Live
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Customizable Co-Created Sneakers
Golden Goose Offers a Sneaker Maker Experience in Toronto
Self Love Beauty Brands
Canadian Brand HighOnLove Revolutionizes Self-Care
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Efficient Candle Subscription Marketplaces
SCENT Announces a Rebrand & a New Roster of Fragrances
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Affordable Personalized Bourbons
J. Mattingly 1845 Distillery Appeals to Bourbon Enthusiasts
AI-Powered eCommerce Features
Amazon Interests Offers Tailored Product Options for Shoppers
Modern Bookworm-Inspired Capsules
Indigo Debuts its Book Club Collection
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
Self-Care Wellness Sets
Grace & Stella’s Self-Care Essentials Glow This Valentine’s Day
Immersive NYC Candle Experiences
Bath & Body Works Reprises its 'Candle Day Deal'
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Exclusive Men's Grooming Kits
Harry's Launched its 'Handsomer for the Holidays' Gift Collection
Long-Lasting Holiday Cosmetics
The 2024 SKKN By Kim Holiday Collection Has Just Dropped
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Curated Seasonal Boxes
The FabFitFun Winter Seasonal Box Boasts Essential Gift Items
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Aromatic Cosmetic Advent Calendars
Molton Brown Christmas Advent Calendar Has 24 Surprises
Personalized Footwear Pop-Ups
ASICS Personalization Studio Features LuxCreo 3D Printing Technology
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Holiday-Specific Beauty Pop-Ups
Beauty Pie is Launching a 'Beauty Pie Holiday Party' in Mayfair
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
Refillable Advent Calendars
Lush's Advent Calendar Refill Replenishes Seasonal Surprises
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Co-Branded Regency-Era Capsules
Kitsch Introduces Limited-Edition Bridgerton Collaborations
Multi-Sensory Shaving Kits
BIC & Lo Bosworth Curated the Soleil Escape 5 Senses Shave Kit
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Nature-Inspired Holiday Skincare Kits
Yves Rocher Boasts Limited-Edition Holiday Kits
Melanated-Skin-Focused Self-Care Brands
Loved01 Features Winter Skincare Essentials
Seasonal Personal Care Products
The Native Holiday Collection Has New and Returning Favorites
Advanced Skincare Gift Sets
The SkinCeuticals Holiday 2024 Gift Sets are Comprehensive
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
DIY Candle Refill Kits
Bluecorn Candles Emphasizes Sustainability and Creativity
Keychain Lip Balms
Bubble Skincare's Tell All Juicy Berry Lip Balm Features Customizable Packaging
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Holiday Beauty Advent Calendars
HH Science™'s Special Holiday Box Features 12 Products
Experiential Lip Color Services
Lip Lab Toronto's Lipstick-Creation Experience is Customizable
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
3D-Printed Appliance Ornaments
Aldi's Specialbuys Inspired Limited-Edition Christmas Baubles
Dermatologist-Approved Holiday Gift Sets
IDC Dermo Makes Gifting Healthy Skin Easy
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Actress-Approved Skincare Boxes
The goop Detox Box Contains Gwyneth Paltrow’s Glow Essentials
Festive Heart-Shaped Advent Calendars
Charlotte Tilbury's Lucky Chest Advent Boasts 12 Items
Wellness-Focused Meditative Gift Sets
b, halfmoon Presents Its Fall/Winter 2024 Collection
Fragrance-Inspired Candles
The Lush X Community Candles Share New Experiences of Beloved Scents
Low-Cost Luxury-Inspired Cosmetics
Bath & Body Works Everyday Luxuries Collection is Affordable
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Personalized Pet-Inspired Ornaments
Crown & Paw Offer the Perfect Holiday Gift for Pet Lovers
Microbiome Measurement Kits
Smart Derma Measures Customers' Microbiome at the Point of Sale
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Beauty Product Easter Gifts
The Next Beauty Easter Egg Was Created with Cath Kidston
Intimate Skincare Capsules
Oyo Skincare Creates Dedicated Skin Regimens for Intimate Areas
Pod-Style Skincare Packaging
JUNOCO Unveils a Refillable Interchangeable Pod System
Customizable Cookie Boxes
Molly Bz Allows Customers to Build Their Own Cookie Boxes
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Customizable Spice Packs
Spiceology's Build-a-Box Promises to Elevate One's Cooking Experience
Holiday-Ready K-Beauty Collections
TIRTIR Offers a Series of Delightful Holiday Gift Sets
Holiday-Ready Skincare Kits
Dermalogica's Holiday Collection Boasts a Series of Beauty Kits
Jewelry-Filled Advent Calendars
These Abbott Lyon Jewelry Advent Calendars are Personalized
Personalized Book Boxes
Aardvark Book Club Offers Exclusive Hardcovers for Book Lovers
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
Customized Candy Mix Experiences
IT'SUGAR Chews-Your-Mix Offers Customers More Options
Personalized Christmas-Themed Books
Manimal Tales Debuts Two Personalized Christmas Books
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Customized Numeric Paintings
Paint by Numbers Customized Creates Personalized Artwork
Seasonal Book Retail Promotions
Indigo Launches Multi-Category Holiday Deals with E-Reader Focus
Professional Skincare Treatments
Dermalogica Offers a Range of Treatments Ideal for V-Day Gifting
Skincare Optimization Platforms
BeautyBoostr Offers Custom Routines for Pro-Level Skincare Results
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Health-Focused Pet Lines
Petivity Smart Pet Care Places Emphasis on Pet Health This Holiday Season
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Celeb-Approved Cosmetic Bundles
Kevyn Aucoin Beauty Unveils Stunning Holiday Makeup Bundles
Student Skincare Packs
Lush's Curated and Custom Boxes Make Day and Night Skincare Accessible
Antioxidant-Rich Skincare Sets
Youth to the People Unveiled its Holiday Lineup of Gift Sets
Custom Photo Puzzles
Make Your Puzzles Enhances Customer Experience of Its Services
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Personalized Lip Product Services
The Sensual Lip Custom Match Offers a Bespoke Beauty Experience
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Member-Exclusive Candles
Commodity Candles are Exclusives Scented Like Expressive Fragrances
Skincare Retail Partnerships
The Inkey List Partners with Space NK to Stock its Products In Stores
Retail-Exclusive Skincare Ranges
Skin + Me is Debuting an Exclusive Line at John Lewis and Boots
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Valentine's-Ready Personalized Gifts
Wolt Launches New Personalized Gifts for its Shoppers
Cheeky Holiday Donut Ranges
The Pinkbox Doughnuts Holiday Range is Available Through Christmas Day
Personalized Keepsake Storybooks
My Life in a Book Captures and Preserves Personal Stories
Customizable Charm Collections
Rembrandt Charms Has Introduced a New Personalization Collection
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Haircare Gift Bundles
Kumo Luxe Has Introduced a Selection of Holiday Bundles
Greeting Card Kiosks
Ink'd Greetings Help Customers Create Customized Well-Wishes
Floral-Inspired Bath Kits
The Terra Floral Love Bath Experience Gift Set Promotes Self-Care
Personalized Toddler Tales
The Spark Book Creates Custom Stories with Your Toddler as the Hero
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Product Review Hubs
CherryPicks.Reviews Curates Top Products Through Data-Driven Insights
Curated Book Subscription Boxes
Book of the Month Creates Personalized Fiction-Book Boxes
Boho Retailer Gift Guides
The Anthropologie Festive Gift Guide is Packed with Options
Relaxing Wellness Bundles
Saje Natural Wellness Debuts Two Special Wellness Deals for Black Friday
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries