The top December 2019 customization ideas are a true testament to the way a variety of products and services can be tailored to offer highly individualized experiences. These innovations explore highly customized versions of everything from grocery services to collectible toys and pillows, kitchen appliances and beauty products.
Knowing that many consumers today are overwhelmed by the sheer volume of skincare and cosmetic products on the market, a handful of companies are offering experiences that are based on customization. The Inkey Lab by Boots and The Inkey List, for example, gives beauty lovers the chance to create their own problem-solving skincare serum, while the Experimental Perfume Club at Selfridges offers a similar kind of experience but with uniquely personalized fragrances.
Top 25 Customization Trends in December
25
Versatile Plywood Furnishing Designs
Nmstudio Architects Curated a Housing Complex in Osaka
24
Bespoke Aged Sneaker Designs
PRINCIPE PRIVÉ,'s Take on These Nike Silhouettes is Rust-Inspired
23
Customizable Wooden LEGOs
LEGO's Collectible Wooden Minifigure Inspires Creativity
22
In-Store Skincare Labs
In London, Boots Opened the 'Inkey Lab' with The Inkey List
21
Mini Heat Press Appliances
The Cricut EasyPress Mini Handles Any Kind of Small Job
20
Interactive Perfume Pop-Ups
The Experimental Perfume Club Lets Visitors Create Unique Scents
19
Futuristic DNA Necklaces
Elaine Young's New Collection Takes Personalization to the Next Level
18
Eco-Friendly Printed Lamps
Signify Makes Custom Light Fixtures from Recyclable Materials
17
Personalized Children's Decor
Minted Creates Custom Pillows and Kid-Sized Chairs with Arful Prints
16
Personalized Keepsake Books
The Book of Us Helps to Celebrate Friendships & Romantic Relationships
15
Sneaker Customization Studios
Toronto's Mack House is a Self-Serve Sneaker Destination
14
Customizable Stand Mixers
A New Online Tool Helps to Create Custom KitchenAid Stand Mixers
13
License Plate Artwork Holders
The 'Licensy' License Plate Art Holder Allows for Customization
12
Customized Dry Shampoos
The Prose Dry Shampoo Helps to Address Unique Hair Needs & Goals
11
Curated CBD Kits
Colette Offers a CBD Service with Modern Women in Mind
10
Personalized Performance Pillows
The Pluto Pillow Considers Height, Weight & Comfort Preferences
9
Dynamic Donut-Shaped Foot Stools
Urban Outfitter Launched a Vibrant Rotary Hero Giant Food Stool
8
Personalized Grocery Services
Hungryroot Builds Its Service with Emphasis on Healthy Meals
7
Customizable Accessory Helmet Systems
The HJELM Helmet System Minimizes Weight and Bulk
6
Personalized Holiday Storybooks
I See Me's A Christmas Dream for Me Shares a Customized Tale
5
Bespoke Monogrammed Shirts
Gatsby's Creates Made-to-Measure Shirts for Men
4
Berlin Wall-Inspired Typefaces
Heimat Berlin Boasts a Historically Artistic Typeface Design
3
Inclusive Customized Skincare
Uzza is on a Mission to Change Inclusivity in the Beauty Industry
2
Festive Personalized Puzzles
I See Me's Custom Puzzles Help to Kick Off the Holiday Season
1
Beauty Advice Apps
My Beauty Whisper Creates One-on-One Connections with Beauty Experts
Related Ideas
Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Mind-Body Care Kits
The Sensual Self Kit Joins selfmade's Psychodermatology Collection
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Luxury Beauty Advent Calendars
Clear Your Shelf for Cult Beauty's 2024 Advent Calendar
Beauty Retailer Advent Calendars
The BEAUTY BAY Advent Calendar is Arriving Ahead of the Holidays
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Shower Steamer Advent Calendars
This Christmas Countdown Shares 24 Days of Self-Care
High-Value Advent Calendars
The Makeup Revolution 2024 Beauty Advent Calendar is Available Now
Customizable Co-Created Sneakers
Golden Goose Offers a Sneaker Maker Experience in Toronto
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Efficient Candle Subscription Marketplaces
SCENT Announces a Rebrand & a New Roster of Fragrances
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Modern Bookworm-Inspired Capsules
Indigo Debuts its Book Club Collection
Seasonal Skincare Value Sets
Bubble Debuts the New Rise & Shine and Mask & Relax Gift Sets
Spice Advent Calendars
Just Spices Curated 24 Spice Blends to Discover in December
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Aromatic Cosmetic Advent Calendars
Molton Brown Christmas Advent Calendar Has 24 Surprises
Personalized Footwear Pop-Ups
ASICS Personalization Studio Features LuxCreo 3D Printing Technology
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
Refillable Advent Calendars
Lush's Advent Calendar Refill Replenishes Seasonal Surprises
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Bakery-Inspired Candle Boxes
The Maker Midi Candle Bakery Box is Luxe and Design-Forward
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
Co-Branded Regency-Era Capsules
Kitsch Introduces Limited-Edition Bridgerton Collaborations
Multi-Sensory Shaving Kits
BIC & Lo Bosworth Curated the Soleil Escape 5 Senses Shave Kit
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Nature-Inspired Holiday Skincare Kits
Yves Rocher Boasts Limited-Edition Holiday Kits
Seasonal Personal Care Products
The Native Holiday Collection Has New and Returning Favorites
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Keychain Lip Balms
Bubble Skincare's Tell All Juicy Berry Lip Balm Features Customizable Packaging
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Experiential Lip Color Services
Lip Lab Toronto's Lipstick-Creation Experience is Customizable
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Sustainable Skincare Bundles
JUNOCO Debuts the 'Build Your Bundle' Promo with Special Discounts
Festive Heart-Shaped Advent Calendars
Charlotte Tilbury's Lucky Chest Advent Boasts 12 Items
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Dermatologist-Approved Holiday Gift Sets
IDC Dermo Makes Gifting Healthy Skin Easy
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Singer-Made Beauty Boxes
Gwen Stefani's Ipsy Box Was Curated by the Singer Herself
Fragrance-Inspired Candles
The Lush X Community Candles Share New Experiences of Beloved Scents
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Customized Candy Mix Experiences
IT'SUGAR Chews-Your-Mix Offers Customers More Options
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Bespoke K-Beauty Foundations
Laneige's Bespoke Neo Service Helps to Find an Ideal Shade Match
Intimate Skincare Capsules
Oyo Skincare Creates Dedicated Skin Regimens for Intimate Areas
Pod-Style Skincare Packaging
JUNOCO Unveils a Refillable Interchangeable Pod System
Customizable Cookie Boxes
Molly Bz Allows Customers to Build Their Own Cookie Boxes
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Customizable Spice Packs
Spiceology's Build-a-Box Promises to Elevate One's Cooking Experience
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Holiday-Ready Skincare Kits
Dermalogica's Holiday Collection Boasts a Series of Beauty Kits
Jewelry-Filled Advent Calendars
These Abbott Lyon Jewelry Advent Calendars are Personalized
Body Care Advent Calendars
The Body Shop's Holiday Advent Calendars are Indulgent
Low-Cost Cosmetic Gift Sets
These Radox Christmas Gift Sets Come in Two Options
Travel Beauty Kits
ESW Beauty Launches Two Travel-Friendly Kits for the Holidays
Customized Numeric Paintings
Paint by Numbers Customized Creates Personalized Artwork
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Book-Shaped Toolkits
The Hot Girl Toolkit by Mandy Supplies Women with Seven Must-Have Tools
QSR-Themed Christmas Ornaments
The Shake Shack Holiday Merch Collection is a First from the Brand
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Student Skincare Packs
Lush's Curated and Custom Boxes Make Day and Night Skincare Accessible
Antioxidant-Rich Skincare Sets
Youth to the People Unveiled its Holiday Lineup of Gift Sets
Custom Photo Puzzles
Make Your Puzzles Enhances Customer Experience of Its Services
Custom Prescription Skincare
Ro's Custom Rx Treatment Matches a User's Skin Type and Goals
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Customizable Drink Drops
The Sugar Lab's Custom Holiday Drink Drops Add Minty Flavor to Beverages
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Retail-Exclusive Skincare Ranges
Skin + Me is Debuting an Exclusive Line at John Lewis and Boots
Customizable Charm Collections
Rembrandt Charms Has Introduced a New Personalization Collection
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Personalized Pet-Inspired Ornaments
Crown & Paw Offer the Perfect Holiday Gift for Pet Lovers
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Singer-Made Skincare Partnerships
Alicia Keys' Keys Soulcare Has Partnered Exclusively with Amazon
Luxurious Bespoke Candles
TAJA Collection: Redefining Thoughtful Gifting with Customizable Candles
Skincare Cannabis Brand Expansions
Autumn Brands Introduces "now melt," a Self-Care Brand
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Personalized Keepsake Storybooks
My Life in a Book Captures and Preserves Personal Stories
Returning Lip Balm Colorways
Glossier's Holiday Flavors are Returning for the Season
Skincare Diagnostic Kits
Codex Labs' Skincare Test Kits Use Data to Assess Skin Conditions
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Curated Book Subscription Boxes
Book of the Month Creates Personalized Fiction-Book Boxes
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries