Uzza is on a Mission to Change Inclusivity in the Beauty Industry
Laura McQuarrie — November 26, 2019 — Fashion
References: uzzaskincare & kickstarter
Uzza is nearing the conclusion of its crowdfunding campaign on Kickstarter, which introduces customized skincare for humans and the brand's mission to radically change inclusivity in the beauty industry—ultimately so that "no one else feels excluded because of being 'different.'"
There are thousands upon thousands of skincare products on the market and Uzza wants to help people cut through the noise and confusion by delivering solutions that are specifically tailored to their needs. The brand diagnoses users' skin type and recommends a customized routine, which may include products like the Open Sesame gel-to-milk facial cleanser, or products that are currently in development like moisturizing and soothing toners, eye creams, serums for dry skin and balancing creams that are specifically suited to sensitive skin.
The brand favors the use of simple, natural ingredients like almond oil, shea butter and rosehip oil.
There are thousands upon thousands of skincare products on the market and Uzza wants to help people cut through the noise and confusion by delivering solutions that are specifically tailored to their needs. The brand diagnoses users' skin type and recommends a customized routine, which may include products like the Open Sesame gel-to-milk facial cleanser, or products that are currently in development like moisturizing and soothing toners, eye creams, serums for dry skin and balancing creams that are specifically suited to sensitive skin.
The brand favors the use of simple, natural ingredients like almond oil, shea butter and rosehip oil.
Trend Themes
1. Customized Skincare - The trend of personalized skincare products tailored to individual needs creates opportunities for disruptive innovation in the beauty industry.
2. Inclusivity in Beauty - The push for inclusivity in the beauty industry presents opportunities for disruptive innovation in developing products that cater to diverse skin types and needs.
3. Natural Ingredients - The trend towards using simple, natural ingredients in skincare products opens up opportunities for disruptive innovation in creating effective and eco-friendly beauty solutions.
Industry Implications
1. Beauty - The beauty industry can embrace personalized skincare and inclusivity to drive disruptive innovation and cater to individual needs.
2. Cosmetics - The cosmetics industry has the potential to disruptively innovate by developing inclusive and customized skincare products that address specific skin concerns.
3. E-commerce - The e-commerce industry can leverage the trend of customized skincare to offer personalized shopping experiences and disrupt the traditional beauty retail model.
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