These experiential cinema innovations range from interactive children's theaters to in-flight film premieres. While examples like 'Vjunior' -- a kid-friendly immersive theater concept by Village Cinemas Australia and Mattel -- combine physical play and digital entertainment, United Airlines' recent partnership with Tribeca Film Festival surprised travelers with an exclusive screening while on board an airplane.
Other standouts to take note of include a live action film experience inspired by Simpsons creator Matt Groening's widely popular Futurama cartoon. Additionally, designer Michal Stasko's playful cinema concept in Slovakia is another favorite and aims to replace stiff seating with colorful bean bags and matching wall panels.
A Disney-themed aircraft inspired by the studio's recent Moana release rounds off this list and takes film promotion to new heights by targeting those traveling aboard Hawaiian Airlines.
12 Experiential Cinema Innovations
For Interactive Children's Theaters to In-Flight Film Premieres:
Jana Pijak — Jan 13, 2017 — Marketing
12
Bright Beanbag Cinemas
Michal Stasko's Theater Design is Filled with Beanbag Chairs for Seating
11
Intergalactic Franchise Home Theaters
This Zene Private Cinema is Designed with a Star Wars Theme
10
Members-Only Movie Theaters
London's 'Whirled Cinema' Offers a More Intimate Movie Experience
9
South Korean VR Films
'Time Paradox VR' Gives Korean Viewers a New Way to Experience VR Technology
8
In-Flight Movie Premieres
United Airlines Surprised Passengers with a Movie Premiere While Flying
7
Greenery-Covered Cinemas
Orlando's 'Enzian Theater' Showcases Alternative and Independent Films
6
Texting-Friendly Movie Theaters
AMC Entertainment May Soon Offer Texting-Friendly Auditoriums
5
VR Theatre Studios
The National Theatre is Incorporating VR into Its Creative Process
4
Sci-Fi Movie Simulators
'Trials on Tatooine' is a Hybrid Gaming and Cinema VR Experience
3
Live-Action Cartoon Films
'Fan-O-Rama' is a Live-Action Remake of the Beloved Futurama Series
2
Humorous Movie Apps
The Rifftrax App Helps You Sync Hilarious Commentary to Movie Tracks
1
Interactive Children's Theaters
Mattel and Village Cinemas' ‘Vjunior' Space Offers Immersive Fun
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BARK Air is a First-of-Its-Kind Airline for Dogs
Immersive Holographic Projectors
The Twelvetooo Mini Holographic Projector Has More Than 50 Themes
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
3D-Knit Airplane Seat Designs
The 'Modulo' Aircraft Seat Concept Sustainably Upgrades First Class
Fashion-Inspired Luggage Campaigns
Samsonite's Jet Gala Event Fuses Fashion and Travel Essentials
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
AI-Generated Airline Campaigns
Qatar Airways and AKOOL Launch the 'AI Adventure' Campaign
Cinema-Inspired Hotel Packages
The St. Regis Hotel Boasts the Cinematic Experience Room Package
GenAI Brand Films
The Origin of Toys"R"Us Brand Film Was Made with OpenAI's Sora Tool
Airline-Approved Holiday Campaigns
WestJet's Parents' Wishlist Brings Holiday Dreams to Life
Promotional Metaverse Experiences
Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Edgy Futuristic Activations
The Oakley Exoplanetary Bunker in Paris is Otherworldly
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
In-Airport Toy Retailers
Toys R Us is Expanding its Retail Presence with Up to 24 Airport Stores
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Nostalgic Light Installations
Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
Film-Inspired Whimsical Rental Homes
Airbnb Adds the Latest Addition to its Icons Program
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Nostalgia-Inspired Experiences
Bubble Planet Creates a Sensory Journey with Distinct Bubble Rooms
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Elevated Airline Seating Updates
The 2025 Delta Cabin Interiors Offer Upgrades for All Classes
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Transparent Cinema LED Screens
Unilumin Group Makes a Significant Advancement in Film Technology
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Vibrant Inclusive Playground Exhibitions
Wade and Leta Presents the Falling Into Place Exhibition
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Upgraded Airline Cabin Products
Lufthansa Launches Its Allegris Product for Premium Customers
AI-Generated Streaming Services
DreamFlare AI to Offer Interactive AI Storytelling for Creators
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
In-Car Blockbuster Services
Mercedes-Benz Unites with Sony Pictures to Enhance the RIDEVU Service
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Tiny Chef Dining Concepts
The JW Marriott Edmonton Ice District Has Introduced Le Petit Chef
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Wheelchair-Mindful Airline Services
United Airlines Enhances Travel Experiences with Its Service
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Airline-Inspired Cocktail Lounges
Carry On Airlines is a 1970s Jumbo Jet Experience
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Cartoon Hedgehog Airplane Designs
SEGA/ATLUS and AirAsia Launch a Sonic-Themed Airplane Design
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Major International Airport Pop-Ups
The Macallan Launched Immersive Pop-Ups at Airport Hubs
Engaging Airline Platforms
KLM Royal Dutch Airlines Launches a New Travel Well Platform
Film-Inspired Cooking Series
The Cooking with Pixar Series Brings Fictional Dishes to Life
Kid-Friendly Movie Meals
Ono Hawaiian BBQ Launched a New Ono Keiki Meal for Moana 2
Collaborative Auction Experiences
Hospitality Meets Collectible Art Through This Auction Event
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Accessibility-Focused Flight Maps
Delta Aims to Enhance the In-Flight Experience for Passengers
Hollywood Couple Travel Campaigns
Experience Abu Dhabi Debuts a Cinematic Campaign
Premium Economy Meal Options
Singapore Airlines Enhances the Economy Dining Experience
Humorous Playful Airline Campaigns
Spirit Airlines Adds Personal Space with the Seat Blocker
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Enhanced Traveler Experiences
Spirit Airlines Introduced its 'More Fly' Giveaway
Cinema-Inspired Chocolates
A24 Movie Chocolate Shares the Flavors of Beloved Theater Refreshments
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
VR Entertainment Theatres
iQIYI Launched its 'Love Between Fairy and Devil' Experience in Macao
Comforting Disney Water Bottles
Uber x Pixar Release Inside Out 2 Emotional Support Water Bottle
Movie Ticketing Company Relaunches
MoviePass Launches 'Dream Bigger' Campaign
Airline Amenity Add-Ons
Etihad Airways Launches a New Amenity Kit and Loungewear Selection
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
World Tourism Day Promotions
PLAY Airlines Celebrates Travel and Cultural Exchange
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Sports-centric In-Flight Entertainment Systems
Air Canada Introduces New Live TV Sports Channels
Olfactory Entertainment Devices
'MovieScent' Uses Smell and AI to Achieve a 4D Experience
Active Family Restaurant Experiences
The Chuck E. Cheese Adventure Zone Concept is Engaging
Outdoor Toronto Film Festivals
The Lavazza IncluCity Film Festival is Back from June to July
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Hospitality-Focused Cultural Initiatives
Rosewood Hotels & Resorts Debuts 'Behind the Journey'
Animated Sports Experiences
Dunk the Halls offers A Disney-Infused Holiday Slam Dunk for NBA Fans
Reimagined Film Brick-Form Shows
LEGO Recreates Iconic Pixar Films for Bricktoons on Disney+
Neurodivergent-Friendly Aircraft Cabins
Muirhead Debuts the Sensation Collection
Space Travel-Inspired Chair Designs
Of My Imagination Creates the. Aerospace Seat SPN-01
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Boardgame-Inspired Lifesize Experiences
Monopoly to Launch Monopoly Lifesized: Travel Edition
Elevated Cruise Experiences
Royal Caribbean International's New Star of the Seas Unveiled for 2025
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Eco-Focused Airline Initiatives
Alaska Airlines Invests in Jetzero to Upgrade Its Services
Travel Stroller Rentals
Joolz & 1 Hotels Launched a Relax & Stroll Rental Package
Unique Regional Experiences
Icelandair Boasts Activities that Celebrate Iceland's Fall Offerings
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Internet Service-Enhanced In-Flight Experiences
Westjet & Telus Enter into a Strategic Partnership
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Enhanced In-flight Dining
Torus Pak x Galley Cuisine Partner to Create Elevated Food Experiences
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Jet Lag-Alleviating Airline Systems
Qantas is Introducing a New Cabin Lighting System
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Anime Franchise Film Festivals
KGIDS and Fathom Events Announces the Studio Ghibli Fest
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Cinematic Music Experiences
Candlelight Hosts a Tribute to Hans Zimmer's Film Scores
Exclusive Luxurious Spaceflight Experiences
The Space Perspective Offers an Intergalactic View
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
Creativity-Focused Education Partnerships
Yaber Collaborates with the Place to Enhance Learning
Animate Movie Vacation Rentals
The New Inside Out Airbnb Celebrates the Film 'Inside Out 2'
Tech Brand-Backed Films
GoPro Joins Teton Gravity Research for the Beyond the Fantasy Film
Manga-Inspired Museum Exhibits
The Museum of the Moving Image Presents a Yu-Gi-Oh! Experience
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Children's Cruise Performances
Royal Caribbean Partners with The Wiggles for its Holiday Cruises
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
Immersive Space Exhibitions
‘Beyond the Light’ Immerses Guests in NASA’s Scientific Discoveries
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Modern Health-Conscious Product Deevlopment
Hain Celestial Opened Its Innovation Experience Center
Premium In-Flight Cosmetics
Thirteen Lune and American Airlines Partnered for Onboard Amenities
Budget-Friendly First-Class Seating
Frontier Airlines Adds First-Class Seats to its Planes
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Cinematic Exploration Tools
Cinema Roadmap Offers Interactive Maps for Film Enthusiasts
Streaming Platform Holiday Movies
Netflix Teases a Chaotic Holiday Thriller
AI-Backed Content Discoveries
Cineverse Launches an AI-Powered Movie and TV Show Search Platform
Improved Airline Performance Initiatives
Southwest Airlines Announces Several Updates
Access-Promoting Streaming Services
Kinema Debuts a new Watch Now Feature, Prioritizing Filmmakers