The top August 2021 toys include playthings that have gotten sustainable makeovers, toys that play into growing wanderlust and eagerness to travel, and even toys that tap into some of the more mundane aspects of adult life, such as grocery shopping. During the pandemic, many families invested in at-home workout equipment and this is being reflected in kids toys, as seen with The Pelican Explore & Fit Cycle by Little Tikes, which takes cues from a Peloton stationary bike.
With fashion dolls made out of recycled plastic and water conservation board games, a love of the environment is being instilled kids from a young age.
At a time when parents are still looking for educational toys and resources to supplement kids' classroom learnings, brands are releasing STEM subscription boxes and building toys that empower and encourage problem-solving.
Top 30 Toys Trends in August
From Supermarket Shopping Toys to Water Conservation Board Games:
Laura McQuarrie — Aug 28, 2021 — Life-Stages

30
Ultra-Modern Rocking Horses
These nok.nok Rocking Horses Come in Two Styles

29
Artful Ping Pong Tables
A Series of Colorful Ping Pong Tables Litter London's Islington Square
28
Makeover Plush Pets
Scruff-a-Luv Cutie Cuts Can Be Shaved and Trimmed with Kid-Safe Tools
27
Surprise Collectible Vending Machines
MINISO's Contactless Blind Box Vending Machine Targets Gen Z
26
Crate-Style Building Toys
Scaffer is a STEAM Toy That Lets Kids Build With Interlocking Boards
25
Eco-Friendly Fashion Dolls
B-Kind Dolls are Made from Recycled Materials & Sustainably Packaged
24
Kid-Friendly Smartwatches
The KidiZoom Smartwatch DX3 Has Two Cameras, Games & More
23
Co-Branded Colorful Dolls
Barbie & Stoney Clover Lane Debut a Doll & Accessories Collection
22
STEM Activities Subscription Boxes
The GIGIL STEM Subscription Boxes Come with Hands-On Activities
21
Detailed Sci-Fi Toy Kits
The LEGO Star Wars Republic Gunship is 3,292 Pieces
20
Toy Building Brick Apps
The Brickit App Shows Lego Users How to Build with Mismatched Bricks
19
Pop-Up Camper Toy Sets
The LEGO Volkswagen T2 Camper Van is Iconically 60s-Inspired
18
Suction Cup Throwing Games
'POPDARTS' is Easy to Play and Only Requires a Hard Surface
17
Ultra-Detailed Superhero Toys
The Vision Sixth Scale Collectible Brings WandaVision to Life
16
Lickable Blowing Bubbles
BubbleLick's Fun Flavors Taste Like Chocolate Chip & Cotton Candy
15
Supermarket Shopping Toys
LeapFrog's Count-Along Basket & Scanner is for Pretend Grocery Play
14
Preschool Video Games
LeapLand Adventures Lets Kids Play and Learn at Their Own Pace
13
Animated Gorilla Toys
AniMagic's Tiki and Toko Move Like a Real Mother and Baby in the Wild
12
Kid-Friendly Stationary Bikes
The Pelican Explore & Fit Cycle is Paired with Educational Content
11
Storytelling Portable Players
LeapFrog's On-the-Go Story Pal Shares Poems, Songs & Lullabies
10
Motor Skills-Enhancing Card Games
The KOMBIO All-in-One Card Game Helps with Memory and More
9
Optimized Football Practice Toys
The Aerobie Sonic Fin Football Can Be Easily Thrown 100-Yards
8
Water Conservation Board Games
This Water Conservation Game Helps You Improve Your Water Habits
7
Veggie Meal Boxes
McDonald's First-Ever Carrot Happy Meal Celebrates the New Space Jam Film
6
Digital Islander Board Games
Animal Crossing: New Horizons Monopoly Brings the Title to the Table
5
Piquant Condiment Card Games
Sriracha: The Game Has Players Create Spicy Food Pairings
4
Mindful Pocket Monster Handicrafts
The Pokémon Handicrafts are Made Using Natural Materials
3
Sustainable Plastic Replacements
The Limex Material can be Easily Integrated into Manufacturing
2
Personalized Fairytale Name Books
These Illustrated Fairy-Filled Books Make the Perfect Gift
1
Supernatural Murder Mystery Games
GHOSTED Puts a New Spin on Whodunnit Murder Mystery Games
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
In-Game Metaverse Shops
Psycho Bunny Launched Limited-Time UGC for Summer Splash on Roblox
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Sustainable Kinetic Sand Toys
Kinetic Sand Project Planet Encourages Ecosystem Protection
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Everyday Sustainable Bags
Out of the Woods Offers Versatile Bags for Essentials
Toy Brick-Inspired Luggage Sets
LEGO Introduces a New Bright Trolley and Backpack Set
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
Eco-Conscious Puzzle Games
Joe Jonas, Kwalee and PlanetPlay Promote Text Express: Word Adventure
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Digital Pet Board Games
Tamagotchi Collections is for Two to Four Players
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Refillable Travel Containers
Cadence's Magnetic Leakproof Containers Repurpose Ocean-Bound Plastic
Glam Pickleball Paddles
The Barbie x Nettie Pickleball Collection Brings Color to the Court
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Convenience-Focused Upcycled Tote Designs
Out of the Woods Enhances Its Out of the Ocean® Range
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Designer Kids Training Bikes
The Costway Kids Bike With Training Wheels is Customizable
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Anxiety Relief Plush Toys
The Worry Monster Teaches Kids to Express Their Feelings
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Multi-Sensory Play Experiences
Plush Toy 'MediTATE' Promotes Kids' Mindfulness
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Nostalgic Bath Product Lines
Mr. Bubble Unveils Options for National Bubble Bath Day
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
Mindful Advent Calendars
The PLAYin CHOC Advent Calendars Have Low-Sugar Chocolate and More
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Egg-Centric Metaverse Games
American Egg Board Launched a Tower of Eggs Pop-Up on Roblox
Waterless Fish Toys
Zhu Zhu Aquarium Encourages Imaginate Play Without Spills or Mess
Cartoon-Inspired Apparel Capsules
The SpongeBob SquarePants Capsule Brings Eco-Conscious Fashion
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Pelata Wooden Toy Collections
Finnish Design Shop Unveils the Pelata Collection of Toys
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Video Game Travel Merchandise
The Nintendo Super Mario Travel Items are Arriving for Summer
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Plastic-Free Laundry Challenges
The Tru Earth Plastic Free July Challenge Reduces Household Waste
STEM Bath Bombs
Mr. Bubble's Galaxy Bath Bombs Teach Kids About the Solar System
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Eco-Friendly Baby Care Products
EcoPeaCo’s 'Bath Bundle' Features Recycled Plastic Packaging
Kid-Friendly Modular Sofas
The Figgy Play Couch is Launching in Durable, Family-Friendly Materials
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Wholesome Fun-Focused Snacks
Get'ems from Gerber Turns Kids' Snacktime into Moments of Discovery
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Confidence-Promoting Conversation Cards
TableTalk is a Card Deck of Mealtime Conversations
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Virtual Learning Playgrounds
GlobeKin Offers Real-World Learning Experiences for Children
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Kid-Friendly Kitchen Stations
Studio Eggi Revolutionizes Kids’ Playrooms with Thoughtful Design
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Ocean Plastic Laptop Bags
Targus is Expanding its Eco-Friendly Product Offerings
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Kindergarten-Focused Hands-On Learning Solutions
LEGO® Education Science Enhances Learning
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Customizable Pen Kits
Clementoni's Pen Creator Studio Helps Kids Create Their Own Pens
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Eco-Friendly Kids Lunchware
Duck Duck Books and Duck Duck Eco Goods Unveil a Lunchware Collection
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids