Targus is Expanding its Eco-Friendly Product Offerings
Kanesa David — June 6, 2024 — Eco
References: ca.targus & jumpstartmag
Targus has taken significant strides in bolstering its sustainability efforts by launching a new line of eco-friendly products.
Renowned for its laptop cases and mobile computing accessories, Targus is now introducing a product line that leverages its proprietary EcoSmart® technology, which converts plastic water bottles into fabric.
The highlight of Targus's latest sustainability push is the EcoSmart Coastline Collection. This collection comprises a backpack and briefcase crafted from certified ocean-bound plastic, showcasing the company's commitment to combating ocean pollution and promoting circular economy practices.
“As we continue our journey to become a more sustainable company, we recognize the importance of demonstrating our progress through real and tangible actions,” said Targus’ Andrew Corkill, Global Vice President of Marketing and eCommerce. “Targus continues to do this by introducing more and more products that incorporate recycled materials and improving the quality and breadth of our global certification and reporting standards.”
Image Credit: Febriandi Dimas Wara
Renowned for its laptop cases and mobile computing accessories, Targus is now introducing a product line that leverages its proprietary EcoSmart® technology, which converts plastic water bottles into fabric.
The highlight of Targus's latest sustainability push is the EcoSmart Coastline Collection. This collection comprises a backpack and briefcase crafted from certified ocean-bound plastic, showcasing the company's commitment to combating ocean pollution and promoting circular economy practices.
“As we continue our journey to become a more sustainable company, we recognize the importance of demonstrating our progress through real and tangible actions,” said Targus’ Andrew Corkill, Global Vice President of Marketing and eCommerce. “Targus continues to do this by introducing more and more products that incorporate recycled materials and improving the quality and breadth of our global certification and reporting standards.”
Image Credit: Febriandi Dimas Wara
Trend Themes
1. Eco-friendly Tech Accessories - Targus's EcoSmart Coastline Collection illustrates the growing trend of sustainable tech accessories made from recycled materials.
2. Ocean Plastic Utilization - The conversion of ocean-bound plastic into fabric for product manufacturing showcases an innovative approach to tackling marine pollution.
3. Circular Economy Initiatives - Targus’s commitment to using certified ocean-bound plastic in their products advances the circular economy by repurposing waste into valuable resources.
Industry Implications
1. Sustainable Consumer Electronics - Leveraging recycled materials in technology accessories presents new opportunities within the sustainable consumer electronics industry.
2. Recycled Material Manufacturing - Transforming ocean-bound plastic into functional and fashionable products points to significant disruptions in the recycled material manufacturing sector.
3. Eco-friendly Travel Gear - Integrating eco-friendly materials into backpacks and briefcases signals innovative strides in the eco-friendly travel gear industry.
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