These 2020 photography trends range from artist-created magazine covers to ageless beauty portraits.
Standouts include 14 British Vogue August 2020 covers that were created in collaboration some of the UK's most celebrated artists and creators. The theme of each cover is centered around the meaning of the word reset and the uncertainties that we are all facing during the ongoing COVID-19 pandemic. Each cover also spotlights a local UK landscape that is near and dear to an artist's heart.
Other notable examples include The September Issues' 'Gucci Beauty: 60+' editorial. The image series features a cast of elderly models and aims to break stereotypes related to outdated beauty standards. The image series by Kelia Anne spotlights Gucci Beauty's newest cosmetics range and showcases the brand's divergent approach to fashion and beauty ideals.
Rounding off the list are self-shot model editorials and covers, highlighting the importance of social distancing safety measures.
For more photography trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
Top 40 Photography Trends in 2020
From Artist-Created Magazine Covers to Ageless Beauty Portraits.:
Jana Pijak — Jan 23, 2021 — Fashion
40
Cozy Opulent Fashion Editorials
Wonderland Magazine Delivers Chic Looks in a Familiar Environment
39
Artistically Surreal Eyewear Editorials
Gentle Monster's 'MY MARS' Lookbook Employs Matthew Stone
38
Microplastic Photo Series
Sweet Sneak Studio Establishes a Link Between Food and Micro Plastics
37
Quarantine Fashion Photoshoots
Bella Hadid's Vogue Italia Shoot Was Captured Via FaceTime
36
Artist-Created Magazine Covers
The British Vogue August 2020 Covers Explore the Idea of "Reset"
35
Casual Model-Created Campaigns
Kendall Jenner Shot Self-Portraits for Burberry's Summer Collection
34
Self-Isolation Photoshoot Campaigns
Gucci Launched 'No Photographer, No Problem' for Fall/Winter
33
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
32
Post-Pandemic Lifestyle Editorials
Highsnobiety Explores Post-pandemic Life with a New Editorial
31
Playful At-Home Editorials
The Ones 2 Watch 'On Camera' Series is Captured by Ted Min
30
90s Drift Culture-Inspired Fashion
adidas Skateboarding and Metropolitan Work on a SS 2020 Line
29
Modern Bohemian Editorials
The Ones 2 Watch 'Supernatural' Editorial Boasts Vintage-Themed Looks
28
At-Home Fashion Campaigns
Zara's Latest Campaign Shows Models in Their Own Homes
27
Grunge-Inspired Retro Streetwear
The New JIEDA Line Features a "Tailoring-Driven Aesthetic"
26
Moody At-Home Editorials
The Ones 2 Watch 'Love Lockdown' Series Captures Moments Spent Indoors
25
Feminine Nostalgia Editorials
The Ones 2 Watch Little Myrtle Series is Captured by Agustin Prieto
24
Cozy Autumnal Editorials
The Ones 2 Watch 'Young Girl Blues' Series Boasts Layered Looks
23
Candid At-Home Editorials
The Ones 2 Watch Organic Shapes Series Highlights Comfortable Loungewear
22
Retro Poolside Editorials
'Holidays in Tucson, Arizona' is Shot and Styled by Silvia Gil-Roldán
21
Expressive Beauty Portraits
The Ones 2 Watch 'Transparency' Editorial Highlights Shimmering Makeup
20
Smartphone-Shot Swimwear Editorials
P.E Nation Captured Its New Swimwear Line with the iPhone 12
19
Staff-Featured Fashion Campaigns
Burberry Summer/Spring 2021 Shows Staffers Outside Their Homes
18
Mountainous Outdoor Equipment Campaigns
The North Face Japan Blurs Outdoor and Office Environments
17
Pattern-Enriched Streetwear Editorials
The Ones 2 Watch Take Away Series Highlights Fun Prints
16
Self-Done Beauty Editorials
Selena Gomez Did Her Own Makeup for This Allure Magazine Cover Shoot
15
Self-Shot Magazine Covers
ESSENCE's Naomi Campbell Cover Was Shot by the Supermodel on an iPhone
14
Fashionably Functional Wear Editorials
HAVEN's Editorial Brings Style & Functionality Together
13
Actor-Shot Magazine Covers
Robert Pattinson Shot His Own Photos for the GQ June 2020 Issue
12
Self-Love Fragrance Campaigns
Marc Jacobs' Perfect Campaign Features Models & Consumers Alike
11
Hazy Dreamlike Editorials
The Ones 2 Watch 'In Dreams' Series is Lensed by Kamil Kiewel
10
Ultra-Chic Contemporary Fashion Collections
JW Anderson's New Line Boasts Exaggerated Silhouettes
9
Kid-Designed Magazine Covers
The June Edition of Vogue Italia Features Colorful Child Drawings
8
Versatile Fashion Essentials
Heritage Floss Drops a New Capsule That is Chic & Weather-Appropriate
7
CCTV-Inspired Contemporary Fashion Editorials
IISE's New Lookbook Touches on Theme of Surveillance
6
Architectural Menswear Editorials
'Techtonics' by Christoph Musiol Highlights Tailored Apparel
5
90s-Informed Streetwear Collabs
The Palace x EVISU Range is Inspired by the London Club Scene
4
Collector-Inspired Editorials
The Anti Social Social Club Editorial Features the Rooms of Fans
3
Backyard Fashion Campaigns
The Chloe x Halle Fendi Campaign Shares Scenes from Home
2
Emotive Fashion Films
Viktor & Rolf Haute Couture A/W 2020 Expresses Three Mindsets
1
Time Travel-Inspired Lookbooks
The Latest We11done Editorial is Focused on Feelings of Nostalgia
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Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Couture Color Palettes
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AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Minimalist Gallery Runways
The Saint Laurent Spring/Summer 2024 Menswear Debuted on June 12th
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Women-Celebrating Luxury Eyewear Campaigns
The Versace Eyewear Spring/Summer 2024 is Chic
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Non-Traditional Wedding Capsules
The Ssense Bridal 2.0 Collection Celebrates Unconventional Style
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Sophisticated Summer Fashion Collections
Ten C's Spring/Summer 2024 Capsule Features Bright Colors
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Luxe Summer-Ready Fashion Series
Gucci Vault Presents a New Collaborative Collection
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Cowboy-Inspired Runways
Louis Vuitton FW 2024 features Heavy Cowboy Motifs
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Premium Streetwear-Informed Eyewear
The Stüssy Eyewear Series for Spring 2024 is Captivating
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Literary-Inspired Apparel
DKNY Honors 35th Anniversary with Kaia Gerber-Fronted Fall Collection
High-End Bridal Collections
The Vivienne Westwood Bridal Couture 2024 Collection is Exquisite
Ultra-Sophisticated Bridal Collections
Self-Portrait Launches Its Striking 2024 Bridal Capsule
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Limited-Edition Nightclub Prints
Sonic Editions' Studio 54 Collection Contains Rare Photos
Reggae-Inspired Spring Fashion
Nicholas Daly Presents the Reggae Club Capsule for SS24
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Summertime Travel-Inspired Fashion Collections
The Saks Potts Spring 2024 Collection is Empowering
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Winter-Ready Luxe Fall Fashion
Coggles Launches a Look at its New FW23 Collections
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Folklore-Inspired Spring Fashion
Paolina Russo Presents her New Capsule for Spring 2024
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Artist-Honoring Instant Cameras
Polaroid's Now Generation 2 Camera Honors the Work of Basquiat
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Revamped Color-Blocked Cameras
MAD Paris and Casablanca Drop a Reimagined Contax G2
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
360 Photo Booths
PhotoboothTO Introduces the Future of Event Photography in Canada
AI-Generated Supermodel Photoshoots
Vogue Italia Uses AI to Transform Supermodel Bella Hadid
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Immersive Fashion Week Events
Fashion Art Toronto's 1664 Fashion Week Fall 2024 is Comprehensive
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Luxe Spring-Centric Bold Fashion
The Marni Spring/Summer 2024 Capsule is Full of Bright Looks
Luxe Spring-Centric Tailored Apparel
Paul Smith Presents His New Capsule for SS24
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Timeless Photo Books
Photos by Artkive Uses an App to Turn Cluttered Camera Rolls into Photo Books
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Photographer-Collab Card Games
Gray Malin's Work is Highlighted in the New UNO Artiste Series
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Anniversary-Honoring Streetwear Graphics
BAPE Celebrates its 30th Year with the BAPE GALLERY
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
British Highway-Inspired Fall Fashion
JORDANLUCA Presents a New Capsule for the FW23 Season
Professional AI Photo Studios
Business Portrait AI Creates Stunning Headshots in a Few Clicks
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Color-Inspired Iconic Instant Film
POLAROID Debuts a Polaroid I-Type Film Pack in Peach Fuzz
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
British Youth-Culture Photography Books
Alasdair McLellan Unveils his HOME and AWAY Photo Book
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Colleague-Designed Journals
The CVS Pharmacy Caliber Fashion Artist Series Has Four New Journals
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Mumbai-Inspired Eyewear Collections
The Vivienne Westwood Sun 2024 Eyewear Collection is Chic
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Celebratory Gallery Anniversary Capsules
LUMAS Marks Its Anniversary with a Anniversary Collection
Next-Day Wedding Photos
Brandtique Bridal Delivers Couples' Candid Wedding Photos Within 24 Hours
Comprehensive Spring Luxe Fashion
JORDANLUCA Presents About the Perspective of Life