These 2020 photography trends range from artist-created magazine covers to ageless beauty portraits.
Standouts include 14 British Vogue August 2020 covers that were created in collaboration some of the UK's most celebrated artists and creators. The theme of each cover is centered around the meaning of the word reset and the uncertainties that we are all facing during the ongoing COVID-19 pandemic. Each cover also spotlights a local UK landscape that is near and dear to an artist's heart.
Other notable examples include The September Issues' 'Gucci Beauty: 60+' editorial. The image series features a cast of elderly models and aims to break stereotypes related to outdated beauty standards. The image series by Kelia Anne spotlights Gucci Beauty's newest cosmetics range and showcases the brand's divergent approach to fashion and beauty ideals.
Rounding off the list are self-shot model editorials and covers, highlighting the importance of social distancing safety measures.
For more photography trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
Top 40 Photography Trends in 2020
From Artist-Created Magazine Covers to Ageless Beauty Portraits.:
Jana Pijak — Jan 23, 2021 — Fashion

40
Cozy Opulent Fashion Editorials
Wonderland Magazine Delivers Chic Looks in a Familiar Environment

39
Artistically Surreal Eyewear Editorials
Gentle Monster's 'MY MARS' Lookbook Employs Matthew Stone
38
Microplastic Photo Series
Sweet Sneak Studio Establishes a Link Between Food and Micro Plastics
37
Quarantine Fashion Photoshoots
Bella Hadid's Vogue Italia Shoot Was Captured Via FaceTime
36
Artist-Created Magazine Covers
The British Vogue August 2020 Covers Explore the Idea of "Reset"
35
Casual Model-Created Campaigns
Kendall Jenner Shot Self-Portraits for Burberry's Summer Collection
34
Self-Isolation Photoshoot Campaigns
Gucci Launched 'No Photographer, No Problem' for Fall/Winter
33
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
32
Post-Pandemic Lifestyle Editorials
Highsnobiety Explores Post-pandemic Life with a New Editorial
31
Playful At-Home Editorials
The Ones 2 Watch 'On Camera' Series is Captured by Ted Min
30
90s Drift Culture-Inspired Fashion
adidas Skateboarding and Metropolitan Work on a SS 2020 Line
29
Modern Bohemian Editorials
The Ones 2 Watch 'Supernatural' Editorial Boasts Vintage-Themed Looks
28
At-Home Fashion Campaigns
Zara's Latest Campaign Shows Models in Their Own Homes
27
Grunge-Inspired Retro Streetwear
The New JIEDA Line Features a "Tailoring-Driven Aesthetic"
26
Moody At-Home Editorials
The Ones 2 Watch 'Love Lockdown' Series Captures Moments Spent Indoors
25
Feminine Nostalgia Editorials
The Ones 2 Watch Little Myrtle Series is Captured by Agustin Prieto
24
Cozy Autumnal Editorials
The Ones 2 Watch 'Young Girl Blues' Series Boasts Layered Looks
23
Candid At-Home Editorials
The Ones 2 Watch Organic Shapes Series Highlights Comfortable Loungewear
22
Retro Poolside Editorials
'Holidays in Tucson, Arizona' is Shot and Styled by Silvia Gil-Roldán
21
Expressive Beauty Portraits
The Ones 2 Watch 'Transparency' Editorial Highlights Shimmering Makeup
20
Smartphone-Shot Swimwear Editorials
P.E Nation Captured Its New Swimwear Line with the iPhone 12
19
Staff-Featured Fashion Campaigns
Burberry Summer/Spring 2021 Shows Staffers Outside Their Homes
18
Mountainous Outdoor Equipment Campaigns
The North Face Japan Blurs Outdoor and Office Environments
17
Pattern-Enriched Streetwear Editorials
The Ones 2 Watch Take Away Series Highlights Fun Prints
16
Self-Done Beauty Editorials
Selena Gomez Did Her Own Makeup for This Allure Magazine Cover Shoot
15
Self-Shot Magazine Covers
ESSENCE's Naomi Campbell Cover Was Shot by the Supermodel on an iPhone
14
Fashionably Functional Wear Editorials
HAVEN's Editorial Brings Style & Functionality Together
13
Actor-Shot Magazine Covers
Robert Pattinson Shot His Own Photos for the GQ June 2020 Issue
12
Self-Love Fragrance Campaigns
Marc Jacobs' Perfect Campaign Features Models & Consumers Alike
11
Hazy Dreamlike Editorials
The Ones 2 Watch 'In Dreams' Series is Lensed by Kamil Kiewel
10
Ultra-Chic Contemporary Fashion Collections
JW Anderson's New Line Boasts Exaggerated Silhouettes
9
Kid-Designed Magazine Covers
The June Edition of Vogue Italia Features Colorful Child Drawings
8
Versatile Fashion Essentials
Heritage Floss Drops a New Capsule That is Chic & Weather-Appropriate
7
CCTV-Inspired Contemporary Fashion Editorials
IISE's New Lookbook Touches on Theme of Surveillance
6
Architectural Menswear Editorials
'Techtonics' by Christoph Musiol Highlights Tailored Apparel
5
90s-Informed Streetwear Collabs
The Palace x EVISU Range is Inspired by the London Club Scene
4
Collector-Inspired Editorials
The Anti Social Social Club Editorial Features the Rooms of Fans
3
Backyard Fashion Campaigns
The Chloe x Halle Fendi Campaign Shares Scenes from Home
2
Emotive Fashion Films
Viktor & Rolf Haute Couture A/W 2020 Expresses Three Mindsets
1
Time Travel-Inspired Lookbooks
The Latest We11done Editorial is Focused on Feelings of Nostalgia
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Couture Color Palettes
Pantone 'Dualities' Was Unveiled at New York Fashion Week 2024
Photography-Inspired Fashion Collections
COS Collaborates with Chris Perani on a Stunning Capsule
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Beautiful Automotive Design Books
Auto Photo Manual drives the car design coffee table book trend
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Valentine's Day-Themed Luxury Fashion
The Balenciaga 2025 Valentine’s Day Capsule is Chic & Edgy
Women-Celebrating Luxury Eyewear Campaigns
The Versace Eyewear Spring/Summer 2024 is Chic
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Non-Traditional Wedding Capsules
The Ssense Bridal 2.0 Collection Celebrates Unconventional Style
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Musician-Approved Fashion Campaigns
Michael Kors X Suki Waterhouse Unveil a Vacation-Ready Line
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Photographer-Inspired Photo Apps
The Leica LUX App is Launching the Artist Looks Filter Effects
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Glassy Setting Sprays
The Runway Inspired Pat McGrath's Glass 001 Legendary Glow Setting Spray
Cowboy-Inspired Runways
Louis Vuitton FW 2024 features Heavy Cowboy Motifs
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Fine Art-Inspired Resort Collections
The Victoria Beckham Resort 2026 Collection Drops
New Year-Inspired Fashion Collections
Alexander McQueen Launched a 2025 Lunar New Year Campaign
Premium Streetwear-Informed Eyewear
The Stüssy Eyewear Series for Spring 2024 is Captivating
Runway-Inspired Peel-Off Masks
Pat McGrath's Glass 001 Artistry Mask Easily Creates a Viral Look
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Literary-Inspired Apparel
DKNY Honors 35th Anniversary with Kaia Gerber-Fronted Fall Collection
High-End Bridal Collections
The Vivienne Westwood Bridal Couture 2024 Collection is Exquisite
Ultra-Sophisticated Bridal Collections
Self-Portrait Launches Its Striking 2024 Bridal Capsule
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Limited-Edition Nightclub Prints
Sonic Editions' Studio 54 Collection Contains Rare Photos
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
California-Inspired Luxe Fashion Lines
Tory Burch Presents Its Sunny Pre-Fall 2025 Campaign
Artful Travel-Inspired Children's Fashion
Janie and Jack Team Up with Photographer Gray Malin
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Stylish Fashion Campaigns
Marc Jacobs Unveils its Spring 2025 ‘MarcWorld’ Campaign
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Winter-Ready Luxe Fall Fashion
Coggles Launches a Look at its New FW23 Collections
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Artist-Honoring Instant Cameras
Polaroid's Now Generation 2 Camera Honors the Work of Basquiat
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Summer-Inspired Photo Collections
Sonic Editions' Summer Dreaming Collection Gives Sunny Vibes
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Model-Backed Apparel Campaigns
Kendall Jenner and FWRD Reunite for a Curated Spring 2025 Edit
Miniaturized Product Art Photographs
Taysuya Tanaka Highlights MUJI Products with Small Muji
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
British Sartorial Heritage-Inspired Collections
Vivienne Westwood Presents Its Fall 2025 Line
Redesigned AI-Focused Photo Editors
Google AI Magic Editor Incorporates Elements From the Pixel
Fall-Centric Dynamic Fashion Capsules
UNDERCOVER Unveils its New Collection for Pre-Fall 2025
Immersive Fashion Week Events
Fashion Art Toronto's 1664 Fashion Week Fall 2024 is Comprehensive
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Luxe Spring-Centric Bold Fashion
The Marni Spring/Summer 2024 Capsule is Full of Bright Looks
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Timeless Photo Books
Photos by Artkive Uses an App to Turn Cluttered Camera Rolls into Photo Books
Photographer-Collab Card Games
Gray Malin's Work is Highlighted in the New UNO Artiste Series
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Instant Headshot Generators
AI Portrait Creates Business-Ready Headshots From One Selfie
Celebratory Photo Collections
Sonic Editions Honors Black Icons with an Exclusive Photo Collection
Healthy Aging Symposiums
Vivid-Pix Was Part of a Collaborative Symposium on Healthy Aging
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Professional AI Photo Studios
Business Portrait AI Creates Stunning Headshots in a Few Clicks
Aesthetic Stock Platforms
Dupe Photos Offers Social Media-Style Imagery for Modern Brands
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Color-Inspired Iconic Instant Film
POLAROID Debuts a Polaroid I-Type Film Pack in Peach Fuzz
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Smartphone-Focused Portrait Gallery Activations
Vivo Debuts the VLOVE Portrait Gallery in Bangkok
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Colleague-Designed Journals
The CVS Pharmacy Caliber Fashion Artist Series Has Four New Journals
AI Portrait Generators
Portraitify AI Portrait Studio Creates Stunning Portraits in 20 Seconds
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Mumbai-Inspired Eyewear Collections
The Vivienne Westwood Sun 2024 Eyewear Collection is Chic
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Celebratory Gallery Anniversary Capsules
LUMAS Marks Its Anniversary with a Anniversary Collection
Unique Artistic Books
Melanie Dunea Unveils 'Amuse-Bouche,' a Fashion-Food Photo Book