adidas Skateboarding and Metropolitan Work on a SS 2020 Line
The collaboration between adidas Skateboarding and East Coast skate label Metropolitan draws inspiration from 90s drift culture. Influenced by the need for speed, a key aesthetic component of the Spring/Summer 2020 capsule is that it boasts a sense of nostalgia with 3D graphics, a bold color palette, and high-viz accents.
Moreover, the adidas Skateboarding x Metropolitan drift culture collection relies on highly technical, performance-ready designs. The all-weather apparel line features Climaproof treatments, durable materials, and more. In addition, the Spring/Summer 2020 collection also includes a pair of runners that tap Torsion Bar technology for enhanced support and adaptability. The silhouette of the 90s-inspired shoe with reflective detailing is the classic ZX8000.
Image Credit: adidas Skateboarding
Moreover, the adidas Skateboarding x Metropolitan drift culture collection relies on highly technical, performance-ready designs. The all-weather apparel line features Climaproof treatments, durable materials, and more. In addition, the Spring/Summer 2020 collection also includes a pair of runners that tap Torsion Bar technology for enhanced support and adaptability. The silhouette of the 90s-inspired shoe with reflective detailing is the classic ZX8000.
Image Credit: adidas Skateboarding
Trend Themes
1. Drift Culture-inspired Fashion - Opportunity for fashion brands to tap into the nostalgia of 90s drift culture with bold colors and high-viz accents.
2. 3D Graphics in Fashion - Disruptive innovation opportunity for brands to incorporate 3D graphics into their apparel line, adding visual impact and a sense of nostalgia.
3. Technical Performance Apparel - Opportunity for clothing manufacturers to create all-weather apparel with Climaproof treatments and durable materials, meeting the needs of active individuals.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend of drift culture-inspired fashion by incorporating bold colors, high-viz accents, and nostalgic 90s aesthetics.
2. Sports Apparel Industry - Sports apparel brands can take advantage of the opportunity to create technical performance apparel with features like Climaproof treatments and durable materials to cater to active individuals.
3. Footwear Industry - Footwear manufacturers can tap into the nostalgia of 90s drift culture by creating shoes with 3D graphics, reflective detailing, and incorporating Torsion Bar technology for enhanced support and adaptability.
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