Why We Rented a Cash Cube for Our Conference
Coral Carson — February 8, 2025 — About
References: trendhunter
At Trendhunter we focus on creating engaging experiences that enhance attendee interaction, and this year, we introduced a cash cube to encourage participation and make our event more dynamic.
The cash cube, a transparent booth where participants try to grab swirling cash or vouchers within a set time, served multiple strategic purposes. It naturally drew attention, increasing foot traffic to our booth and creating opportunities for meaningful engagement. By offering branded vouchers redeemable for discounts, exclusive merchandise, or future services, we provided an incentive for continued interaction beyond the event.
Beyond engagement, the cash cube also enhanced the overall attendee experience. Interactive elements like this break up traditional conference sessions, keeping energy levels high and encouraging networking in a more relaxed setting. Additionally, the visual appeal of the activity made it a compelling moment for social media sharing, helping to extend our reach beyond the event itself. Incorporating experiential features like a cash cube strengthens brand visibility and creates a more memorable conference experience.
Want to learn more about the event experience? Join us at Future Festival 2025! Connect with top innovators from brands like Starbucks, Netflix, and Google. Miami (Feb 25-26), NYC (June 3-4), or Toronto World Summit (Sept 23-25). Register now!
The cash cube, a transparent booth where participants try to grab swirling cash or vouchers within a set time, served multiple strategic purposes. It naturally drew attention, increasing foot traffic to our booth and creating opportunities for meaningful engagement. By offering branded vouchers redeemable for discounts, exclusive merchandise, or future services, we provided an incentive for continued interaction beyond the event.
Beyond engagement, the cash cube also enhanced the overall attendee experience. Interactive elements like this break up traditional conference sessions, keeping energy levels high and encouraging networking in a more relaxed setting. Additionally, the visual appeal of the activity made it a compelling moment for social media sharing, helping to extend our reach beyond the event itself. Incorporating experiential features like a cash cube strengthens brand visibility and creates a more memorable conference experience.
Want to learn more about the event experience? Join us at Future Festival 2025! Connect with top innovators from brands like Starbucks, Netflix, and Google. Miami (Feb 25-26), NYC (June 3-4), or Toronto World Summit (Sept 23-25). Register now!
Trend Themes
1. Experiential Marketing - Interactive activities like the cash cube drive engagement and brand visibility by transforming traditional conference formats.
2. Gamification of Events - Incorporating gaming elements such as a cash cube into conferences encourages participation and enhances attendee satisfaction.
3. Social Media Amplification - Visually appealing event features pave the way for organic social media sharing, extending a brand's reach far beyond the initial audience.
Industry Implications
1. Event Planning - The integration of dynamic and interactive elements like a cash cube creates opportunities for innovative attendee experiences.
2. Marketing and Advertising - By intertwining experiential components, companies can leverage memorable interactions to elevate brand identity and loyalty.
3. Technology and Entertainment - Developing novel technology-based interactive experiences, such as cash cubes, caters to evolving consumer expectations for entertainment at events.
5.3
Score
Popularity
Activity
Freshness
