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Jana Pijak — October 19, 2023 — About
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In a rapidly evolving advertising and marketing landscape, staying ahead of the curve is paramount for industry leaders. Understanding the latest trends and their impact on strategic decisions is key. It's not just about what's trending but about why these trends matter, and the heart of this industry is its people. Therefore, understanding consumer behavior, preferences, and motivations is crucial for success.
'5 Technology Trends That Marketers Need to Know in 2024' is a report by Amazon Web Services (AWS) and Trend Hunter that sheds light on the most important trends shaping the marketing and advertising sector in the coming year.
The report outlines five crucial technology trends for 2024 -- First Party Data Activation requires Privacy-Enhancing tools, Generative AI Boosts Innovation, Emerging Media Opportunities to Reach On-The-Go audiences: CTV, Retail Media & Transportation Ad Networks, Sustainability in Advertising & Marketing, and the The Rise of the “Composable” Marketing Technology Stacks. These trends are set to drive transformation while emphasizing data responsibility and human-centric approaches. For marketers and advertisers looking to stay ahead, this report is a valuable resource and is available for download here.
Image Credit: Amazon Web Services (AWS)
'5 Technology Trends That Marketers Need to Know in 2024' is a report by Amazon Web Services (AWS) and Trend Hunter that sheds light on the most important trends shaping the marketing and advertising sector in the coming year.
The report outlines five crucial technology trends for 2024 -- First Party Data Activation requires Privacy-Enhancing tools, Generative AI Boosts Innovation, Emerging Media Opportunities to Reach On-The-Go audiences: CTV, Retail Media & Transportation Ad Networks, Sustainability in Advertising & Marketing, and the The Rise of the “Composable” Marketing Technology Stacks. These trends are set to drive transformation while emphasizing data responsibility and human-centric approaches. For marketers and advertisers looking to stay ahead, this report is a valuable resource and is available for download here.
Image Credit: Amazon Web Services (AWS)
Trend Themes
1. First Party Data Activation - Leveraging privacy-enhancing tools to activate first-party data presents disruptive innovation opportunities for marketers to understand consumer behavior and make data-driven strategic decisions.
2. Generative AI Boosts Innovation - The use of generative AI in marketing and advertising opens up new avenues for innovation and creativity, enabling marketers to develop unique and personalized campaigns.
3. Emerging Media Opportunities - Capitalizing on emerging media opportunities like CTV, retail media, and transportation ad networks provides marketers with the means to reach on-the-go audiences in effective and engaging ways.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can leverage the trends of first party data activation, generative AI, and emerging media opportunities to drive transformation and stay ahead in a rapidly evolving landscape.
2. Technology - The technology industry plays a crucial role in developing privacy-enhancing tools, generative AI systems, and innovative media platforms that empower marketers to embrace data responsibly and achieve meaningful outcomes.
3. Consumer Goods - Consumer goods companies can capitalize on the emerging trends in marketing and advertising to create personalized campaigns, reach on-the-go audiences, and promote sustainability practices, enhancing their brand presence and attracting conscious consumers.
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