Porsche and Pantone Join Forces In Unveiling New Color 'Turbonite'
Georgia Wray Norsten — September 6, 2024 — Autos
References: newsroom.porsche & porsche
The Porsche 911 is celebrating its 50th anniversary -- and to celebrate, Pantone's color-creating expertise and Porsche's long-standing reputation of being a top choice for luxury automobile enthusiasts, have joined forces to debut the new, high fashion automotive color, 'Turbonite.'
Turbonite, characterized by its notably sleek and metallic grey tone, is making history as "the first custom automotive color" to be recognized in the Pantone Fashion Color Trend Report for Spring/Summer 2025. A critical guide for designers, brands, and fashion insiders, this report informs the colors that will be featured in future collections. Laurie Pressman, Vice President of the Pantone Color Institute, states that "Turbonite has the potential to become an iconic color" -- a color that has certainly met its match with Porsche.
Image Credit: Porsche
Turbonite, characterized by its notably sleek and metallic grey tone, is making history as "the first custom automotive color" to be recognized in the Pantone Fashion Color Trend Report for Spring/Summer 2025. A critical guide for designers, brands, and fashion insiders, this report informs the colors that will be featured in future collections. Laurie Pressman, Vice President of the Pantone Color Institute, states that "Turbonite has the potential to become an iconic color" -- a color that has certainly met its match with Porsche.
Image Credit: Porsche
Trend Themes
1. High-fashion Auto Colors - The collaboration between Porsche and Pantone introduces a new trend where fashion industry standards intersect with automotive design choices.
2. Custom Color Integration - The recognition of 'Turbonite' in the Pantone Fashion Color Trend Report signals a growing movement towards custom color creation in automotive manufacturing.
3. Iconic Color Adoption - Turbonite's potential to become iconic demonstrates a trend where specific colors gain significant cultural and commercial value within luxury markets.
Industry Implications
1. Automotive - Incorporating high-fashion colors like 'Turbonite' could revolutionize vehicle aesthetics and attract fashion-conscious consumers.
2. Fashion - The crossover between automotive and fashion industries through bespoke colors showcases innovative opportunities for collaborative design.
3. Color Technology - Pantone’s expansion into automotive color design highlights a burgeoning industry focused on advanced color-matching technologies and customization options.
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