Posture-enhancing devices empower consumers to take ownership of their health
Trend - Devices that physically assist consumers who are looking to correct their posture have left an opening for corrective devices that are less intrusive in their day-to-day, and instead make users more cognizant of when their posture is lacking and empower them to correct it themselves.
Insight - North America's professional and recreational cultures now often take place in the digital space, and the physical impact this has had on consumers is observable. Everything from consumers' cardiovascular health to posture is being impacted, and they're looking for ways to mitigate some of these inevitable physical consequences. Thus, consumers are on the lookout for simple products and services that empower them to be more cognizant of the negative habits they keep throughout the day.
Insight - North America's professional and recreational cultures now often take place in the digital space, and the physical impact this has had on consumers is observable. Everything from consumers' cardiovascular health to posture is being impacted, and they're looking for ways to mitigate some of these inevitable physical consequences. Thus, consumers are on the lookout for simple products and services that empower them to be more cognizant of the negative habits they keep throughout the day.
Workshop Question - How could your brand mitigate some of the health issues its customers or employees face?
Trend Themes
1. Empowering Consumers - Consumers are seeking simple products and services that empower them to be cognizant of negative habits and take ownership of their health.
2. Digital Posture-tracking Assistants - Assistants and interactive coaches are becoming more popular with consumers who seek devices that help improve posture habits.
3. AI-powered Posture Coaches - Powered by artificial intelligence technology, posture coaches provide real-time feedback to help users achieve better overall posture.
Industry Implications
1. Health and Wellness Industry - There is growing demand for products and services that focus on improving personal health and wellness.
2. Technology Industry - The use of technology, such as wearables and AI, is becoming more prevalent in industries focused on health and wellness.
3. Office Furniture Industry - As workplaces shift toward using standing desks or allow more remote work, office furniture companies are developing products aimed at improving posture habits.
