NEW RELEASE >>> 2025 Trend Report
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Redirection

Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Gamified Beauty
Cosmetics brands are partnering with video games to further engage consumers
Trend - Cosmetics brands are partnering with video game developers to create co-branded beauty products and in-game beauty-themed experiences. These collaborations introduce exclusive makeup collections inspired by gaming franchises, while also integrating virtual beauty options into gaming environments.

Insight - Gamers and beauty enthusiasts alike are embracing self-expression through personal style, both physically and virtually. The increasing influence of digital culture, along with the rise of customizable avatars in gaming, has fueled demand for beauty-themed collaborations. Additionally, the pressures for brands to diversify marketing strategies and connect with younger, digitally native audiences have encouraged this fusion of gaming and cosmetics even within the cosmetics industry.
Workshop Question - How can your brand leverage digital culture and interactive environments to create engaging consumer experiences that blend traditional and virtual elements?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Collegiate Esport
Universities drive competitive gaming growth with large-scale events
Trend - Collegiate esports organizations are increasingly hosting broader esports tournaments, welcoming student competitors from various institutions. These events aim to elevate competitive gaming within academic institutions while fostering connections between collegiate teams and the esports community.

Insight - Esports is rapidly gaining legitimacy as an organized competitive sport, with student-led and university-backed teams seeking recognition and professional pathways. The desire for structured competition, career-building opportunities, and access to high-level talent has driven collegiate programs to expand their reach. Additionally, pressures to integrate esports into academia, secure funding, and enhance engagement with audiences have encouraged larger tournament formats.
Workshop Question - How can your brand leverage large-scale events to foster community connections and expand its reach within its industry?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Host
Entertainment companies innovate audio experiences with intelligent digital hosts
Trend - Entertainment companies are integrating AI-powered radio hosts into mobile apps, creating dynamic and interactive audio experiences. These digital hosts leverage artificial intelligence to curate playlists, provide commentary, and even engage listeners with personalized content.

Insight - Consumers are increasingly looking for personalized entertainment options that fit their schedules and interests. The desire for intelligent curation, paired with the convenience of on-demand audio apps, has driven demand for AI-driven hosts. Additionally, pressures to differentiate in the competitive streaming apps and radio markets have motivated companies to adopt AI-powered solutions that provide real-time adaptability and interactive elements.
Workshop Question - How can we leverage AI technology to create personalized and interactive experiences that appeal to our audience's evolving preferences?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sensory Sunscreen
Personal care brands are releasing specialized sensory sunscreens
Trend - Brands are creating sensory sunscreens designed to enhance the user experience through luxurious textures, pleasant fragrances, and easy absorption. These formulations go beyond basic UV protection, offering benefits like hydration and a silky finish to elevate sun care routines.

Insight - Consumers are seeking sun protection that integrates seamlessly into their skincare rituals, combining efficacy with aesthetic appeal. The desire for products that deliver a premium experience, alongside functional benefits, reflects a growing emphasis on self-care and mindfulness. Additionally, pressures to differentiate in a crowded market, while addressing concerns about skin damage and sun exposure, have driven brands to innovate with sensory features.
Workshop Question - How can we elevate our product experience by integrating sensory elements that enhance both functionality and aesthetic appeal for consumers?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Healthcare Television
Healthtech brands merge entertainment with smart healthcare solutions.
Trend - Healthtech brands are launching embedded smart TVs equipped with healthcare features, such as telemedicine access, health monitoring apps, and educational content on wellness, allowing users to monitor their health or consult medical professionals directly from their living rooms.

Insight - Consumers are increasingly seeking user-friendly technologies that support their healthcare needs, especially as remote care and telemedicine services gain popularity. The demand for convenient and accessible solutions has risen due to busy lifestyles, and overcrowded healthcare systems coupled with heightened health awareness. Additionally, pressures on healthcare systems and the shift toward personalized care experiences have encouraged innovation in at-home health technologies.
Workshop Question - How might we integrate entertainment and healthcare functionalities to create user-friendly solutions that cater to the growing demand for accessible, at-home healthcare experiences?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Enhanced Bed
Healthtech brands innovate for comfort and safety in home-based care.
Trend - Healthtech brands are developing at-home care beds equipped with advanced features such as remote health monitoring, adjustable positioning, and integrated safety mechanisms. These support the needs of at-risk consumers, providing a secure environment outside of traditional healthcare facilities.

Insight - As the global population ages and chronic health conditions become more prevalent, there is a growing demand for solutions that facilitate home-based care. Families and caregivers seek products that simplify caregiving while ensuring the safety of their loved ones. Additionally, the pressures of rising healthcare costs and overburdened medical facilities have driven innovation in this space. By creating advanced at-home care beds, healthtech brands better cater to their target market.
Workshop Question - How can we innovate our products to enhance user comfort and safety in home-based care environments?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Flossing
Oral care devices are built with multifunctionality for convenience
Trend - Oral care brands are launching multipurpose electric toothbrushes equipped with integrated water jets for flossing. These devices streamline oral hygiene routines by combining brushing and flossing into a single tool, designed to improve convenience and effectiveness for consumers.

Insight - Consumers are increasingly seeking efficient, effective, and innovative solutions to maintain their oral hygiene. The growing awareness of the importance of both brushing and flossing, paired with busy lifestyles, has amplified the need for tools that simplify routines without compromising health. Additionally, the pressure for brands to stand out in the competitive oral care market has driven the development of feature-rich, high-performance products.
Workshop Question - How can we integrate multiple functionalities into our product to enhance convenience and effectiveness for our customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Water Stream Toothbrushes
Smart Water Stream Toothbrushes
The Philips Sonicare 5000 Series Toothbrush Creates a Wide X Shape
The Philips Sonicare 5000 is an advanced oral care device designed to improve dental hygiene through innovative technology. It features Quad Stream technology, which creates an X-shaped water... MORE
2-in-1 Flossing Toothbrushes
2-in-1 Flossing Toothbrushes
Soocas' NEOS II Builds Brushing and Flossing into a Single Routine
Soocas’ NEOS II is a first-of-its-kind electric toothbrush with a built-in water flosser and it promises to enhance oral hygiene by streamlining daily care routines. While conventional... MORE
play_circle_filledAuto-Caring Toothbrush Kits
Auto-Caring Toothbrush Kits
The 'ZERA Sonic' is a Multifunctional Auto-Caring Toothbrush
The ZERA Sonic 2-way auto-caring toothbrush is a revolutionary device that combines sonic vibration and water flossing to provide a complete oral care solution. The toothbrush has a dual-head design... MORE
Flossing Electric Toothbrushes
Flossing Electric Toothbrushes
Soocas Neos is a Dual-Action Toothbrush for Brushing & Flossing
Soocas Neos is a new brushing and flossing electric toothbrush that saves space on bathroom counters and helps to encourage better oral hygiene thanks to its ability to cover and clean more areas of... MORE
play_circle_filledFlossing Electric Toothbrushes
Flossing Electric Toothbrushes
The Waterpik Sensonic Electronic Toothbrush Delivers a Deep Clean
Spurred on by the success of its award-winning ION water flosser, the fan-favorite Aquarius water flosser and the first flossing toothbrush in the world, Waterpik created the Sensonic Electronic... MORE
Sensory Retail
Immersive slime experiences transform play into multi-location experiential retail
Trend - What began as an online DIY phenomenon during the pandemic has evolved into a thriving sensory retail industry. Businesses like The Sloomoo Institute are expanding beyond digital spaces to create immersive in-person experiences centered around slime play, with physical locations in multiple cities and plans for global expansion.

Insight - Young consumers increasingly seek tactile experiences that complement their digital lives. Having grown up with online sensory content, Gen Z craves physical spaces that turn virtual trends into hands-on play. By employing young creators discovered online, these businesses create authentic community spaces that transform simple sensory play into premium experiential retail.
Workshop Question - How could your brand create multi-sensory experiences that bridge digital trends with physical interaction?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Strategy
Competitive autobattle games are gaining popularity across the esports industry
Trend - Competitive autobattler games are designed to combine strategic decision-making with automated combat mechanics. Players draft characters, manage resources, and position units strategically, while the battles themselves play out automatically, leading to a unique blend of strategy and accessibility.

Insight - Gamers are increasingly drawn to experiences that balance strategic depth and accessibility, while also being multiplayer, social games. The rise of esports and the demand for games that encourage skill-based competition have driven the popularity of titles that are easy to learn and hard to master. Additionally, the pressure to innovate within the gaming industry has led developers to explore new formats that stand out from traditional first-person shooter or online battle arena games.
Workshop Question - How could your company ensure that its games appeal to both casual and competitive playerbases?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cultural Experience
Hotels are redefining hospitality through local experiences and events.
Trend - New hotels are opening with a primary focus on immersing guests in local culture through curated experiences and events. These properties prioritize connecting travelers with the local community through events such as guided tours, workshops, and culinary experiences featuring regional recipes.

Insight - Travelers are increasingly seeking unique, meaningful experiences that provide deeper connections to the destinations they visit. The rise of experiential travel, coupled with a shift away from standardized, one-size-fits-all accommodations, has created demand for hotels that act as cultural hubs. By offering immersive cultural experiences, these hotels address travelers’ desires for authenticity, enrichment, and memorable stays, ultimately enhancing customer loyalty and satisfaction.
Workshop Question - How can we incorporate authentic local experiences and cultural immersion into our offerings to enhance customer satisfaction?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends