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Convergence

To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.
Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Pickle Pizza
Pizza brands are adding pickle and dill flavorings for powerful flavor palates
Trend - CPG brands are debuting pickle-flavored crust sauces and pickle-topped pizzas combining tangy dill with cheese, sauce, and traditional crust. These products aim to capitalize off of the recent pickle flavor popularity while diversifying pizza offerings for fans of the meal.

Insight - Modern consumers crave bold, novel flavors that stand out amid flavor fatigue caused by the large variation of options. Additionally, social media buzz plays an increasingly prominent role in food popularity. One viral social media flavor is pickle, with an acidity and crunch that deliver nostalgia and novelty. Under pressure to innovate quickly and capture Gen Z and millennial interest, pizza brands leverage this fusion to create shareable, crave-worthy pickle products.
Workshop Question - How could your brand look to popular social media trends to create new and unique flavor offerings for its core consumer base?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metabolic Oil
Cooking oils are increasingly being revamped to offer metabolic support
Trend - Brands are crafting cooking oils with ingredients that support metabolic health. These oils often feature healthy fats and added nutrients to enhance the flavor of food and support weight management and hormone balance, allowing consumers to shift from passive consumption to intentional nourishment.

Insight - In today’s wellness-focused culture, consumers are often looking for products that go beyond basic function to actively support their health goals. In response, brands are designing metabolism-conscious grocery products that deliver added health benefits in addition to nourishing the body, allowing consumers to elevate their daily food choices. This kind of cross-category innovation helps foster deep consumer bonds, especially when the product offers tangible or perceived physical benefits.
Workshop Question - How can your brand use cross-category innovation to align with the desires and interests of today's consumer?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Clean Mining
Raw materials companies are innovating to reduce environmental footprints
Trend - Raw materials companies are rolling out clean mining projects embracing renewable energy power, low-carbon extraction methods, digital monitoring, water recycling, and waste repurposing. These initiatives shrink eco footprints, comply with stricter regulations, and future-proof supply chains.

Insight - Heightened ESG mandates, activist scrutiny, and community expectations are putting traditional mining’s carbon intensity and pollution under the microscope. Investors and regulators push for transparent, low-impact operations, while social license to operate hinges on environmental stewardship. Raw materials companies are responding to these pressures with clean mining initiatives that cut emissions, reduce waste liabilities, and reinforce long-term viability and trust.
Workshop Question - How can our brand innovate to reduce its environmental footprint while aligning with industry regulations and community expectations?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spiced Cheese
CPG brands are releasing spicy dairy products for flavor and digestibility
Trend - CPG brands are rolling out spicy dairy offerings, such as jalapeno cheddar, chili-infused cream cheeses, or turmeric-spiced milks. These are designed to add bold flavor and enhance digestibility. These products tap into the rising appetite for functional, flavor-forward innovations.

Insight - Consumers seek more exciting, healthful dairy options amidst heightened interest in gut wellness and global flavors. Spicy ingredients like chili, turmeric, and ginger not only deliver the bold taste these consumers desire, but also support digestion while offering anti-inflammatory benefits. Faced with flavor fatigue and a push for functional foods, shoppers embrace spicy dairy as a way to diversify routines while aligning with wellness goals.
Workshop Question - How can our brand innovate by combining bold flavors with functional benefits to meet the growing consumer demand for exciting and healthful options?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spiced Sparkling
Brands increasingly infuse spicy peppers and flavors into sparkling waters
Trend - Contemporary brands are crafting flavored carbonated waters that incorporate spicy ingredients to create a tingling, warming sensation. Often merging complex or functional flavors, these beverages can mimic the excitement of cocktails or craft sodas without the sugar, alcohol, or calories.

Insight - As health-conscious lifestyles and sober-curious movements gain traction, consumers are seeking beverage options that stand out and cater to their experiential desires. In response, brands are infusing spicy elements into their offerings, creating complex flavors fusions reminiscent of cocktails and craft sodas. This twist helps products stand out on the shelf and resonates with those looking to break from the ordinary, offering a way to indulge without compromising on taste or wellness.
Workshop Question - How can your brand tap into its target consumers' desire for novelty?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Screen Management
Brands are releasing screen time management tools for mental and physical health
Trend - Brands are rolling out screen time management apps that combine real-time usage tracking, customizable app and website limits, timed focus sessions, and gentle behavioral prompts. The intent is to help users curb digital distractions and reclaim productivity and balance.

Insight - In an era defined by constant connectivity, consumers feel the weight of endless notifications, work demands and social media pull—fueling stress, sleep disruption and reduced focus. The desire for healthier tech habits, coupled with pressure to perform and maintain well-being, drives demand for apps that turn screen use into mindful routines, offering structure, accountability and a clear path to digital balance.
Workshop Question - How could your brand ensure its consumers interact with products or services in a healthy and secure manner?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Charged Mousepad
Brands are integrating wireless charging capabilities into mousepads
Trend - Companies are launching mousepads with built-in wireless charging for battery-powered mice. This feature enables seamless charging during use, reducing downtime and enhancing desk efficiency for casual gamers, esports players and office professionals alike.

Insight - Modern computer users demand efficiency and continuous performance in fast-paced work and gaming environments, as any hitch could hurt productivity or performance. The pressure to avoid battery limitations, desk clutter, and disruptive charging interruptions is driving innovation. By integrating wireless charging into mousepads, brands address these challenges—providing a sleek, all-in-one solution that optimizes productivity, supports uninterrupted gameplay, and meets evolving expectations.
Workshop Question - How can your brand further refine computer peripherals to seamlessly integrate multifunctional features that enhance both aesthetics and everyday efficiency?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Drink-to-Earn
Brands are releasing beverages with NFT and cryptocurrency incentives
Trend - Companies launch drink-to-earn beverages that blend refreshment with blockchain rewards. Each purchase delivers NFT and crypto incentives, boosting engagement and loyalty by merging digital asset ownership with everyday consumption.

Insight - Modern consumers demand experiences that offer more than basic refreshment—they are increasingly seeking value and interactivity. Under market pressure to stand out, brands fuse physical products with demonstrable rewards, meeting the desire for instant, engaging gratification from purchases. This model transforms routine purchases into an interactive journey, combining everyday indulgence with the allure of collectible crypto assets, ultimately enhancing customer loyalty.
Workshop Question - How might we integrate digital rewards and blockchain technology into everyday consumer products to enhance engagement and create lasting value?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Developer Assistant
AI brands launch tools that assist developers with various coding projects
Trend - AI brands are launching innovative tools specifically designed to assist developers across a range of coding projects. These products leverage cutting-edge algorithms and machine learning techniques to help automate repetitive tasks, debug code faster, and provide context-aware suggestions..

Insight - Today's developers face mounting pressures to deliver high-quality, bug-free code within ever-shortening deadlines—often compounded by the need to master a broad array of programming languages and frameworks. This environment not only demands exceptional technical agility but also places a premium on efficiency and continuous learning. The rising complexity of codebases and the volume of projects have created a strong appetite for AI-powered tools that can act as reliable co-pilots.
Workshop Question - How can we leverage AI and machine learning to enhance efficiency and support for professionals facing complex, multitasking environments?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Functional Popsicle
Functional ingredients are being incorporated into popsicles and frozen treats
Trend - Companies are crafting frozen treats enhanced with added health or wellness benefits to deliver targeted nutritional, cognitive, or performance-based outcomes. With ingredients like electrolytes, vitamins, or proteins, these products support holistic health —all in a convenient, feel-good format.

Insight - Consumers are increasingly looking for convenient, enjoyable ways to stay on track with their health, but may struggle to do so using the traditional pill or powder format. In response, brands are transforming the supplement category through a lifestyle lens, offering products that enjoyable and effortless to consume. These companies recognize that their target consumer wants a product that makes health feel accessible, not overwhelming, and are responding by shifting the delivery method.
Workshop Question - How can your brand turn wellness into an enjoyable activity?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends