Environmentally friendly luggage production is increasingly popular
Trend - Eco-friendly luggage is on the rise as consumers look to reduce their environmental impact, even in investment pieces. Made from recycled materials and long-lasting, these luggage pieces offer consumers peace of mind in their purchase decisions.
Insight - As the consequences of climate change become more observable to the average consumer, changing personal habits to mitigate it has become top of mind. Travel is one industry where consumers contribute to environmental issues and they’re becoming increasingly wary of this fact. Thus, they’re opting for more sustainable travel options, in both micro and macro ways, in order to lessen some of their impact.
Insight - As the consequences of climate change become more observable to the average consumer, changing personal habits to mitigate it has become top of mind. Travel is one industry where consumers contribute to environmental issues and they’re becoming increasingly wary of this fact. Thus, they’re opting for more sustainable travel options, in both micro and macro ways, in order to lessen some of their impact.
Workshop Question - How could your brand empower its customer to shop sustainably?
Trend Themes
1. Eco-friendly Travel Accessories - The rise of eco-friendly travel accessories showcases the increasing consumer concern over the environmental impact of travel, presenting opportunities for businesses to create sustainable luggage options.
2. Recycled Materials - Recycled materials are becoming more common in luggage design as they offer consumers eco-friendly products that also have durability, creating a disruptive innovation opportunity for businesses to implement sustainable and eco-friendly materials in their products.
3. Modular Design - Modular design in luggage is providing travelers with multi-functional options that let them carry all of their necessary gear and fit their unique needs, opening up disruptive innovation opportunities for businesses to create versatile and convenient luggage options.
Industry Implications
1. Travel Industry - The travel industry itself is ripe for disruption with eco-friendly options like the Going Places Eco-Luggage Collection leading the way for others to offer more sustainable options for their customers.
2. Manufacturing Industry - Manufacturing companies can create products with recycled materials and modular designs, which can lead to the production of a new eco-innovative product that not only meets current trends but also benefits the environment.
3. Fashion Industry - Fashion brands can tap into this growing trend by designing sustainable and eco-friendly products in order to pursue new business opportunities and meet the emerging consumer demand for responsible and sustainable fashion products.
4 Featured, 24 Examples:
86,018 Total Clicks
Date Range:
Oct 19 — Jan 20
Trending:
Warm
Consumer Insight Topics:
