Connected mirrors focus on analyzing and aiding the health of users
Trend - Smart mirrors that have advanced capabilities are focusing on wellness with the incorporation of health-analyzing or enhancing functions–whether that's for the health of their skin or for their fitness goals.
Insight - As consumers become accustomed to the convenience and ease that connected technologies offer, they're now looking to take it a step further with smart tech that's integrated with their surroundings. Products that are able to seamlessly fit into consumers' lives from both a design and function perspective are particularly appealing to consumers who curate their surroundings to suit both their lifestyle and their aesthetic preferences.
Insight - As consumers become accustomed to the convenience and ease that connected technologies offer, they're now looking to take it a step further with smart tech that's integrated with their surroundings. Products that are able to seamlessly fit into consumers' lives from both a design and function perspective are particularly appealing to consumers who curate their surroundings to suit both their lifestyle and their aesthetic preferences.
Workshop Question - How could your brand more seamlessly integrate its product/service into its customers' lifestyles?
Trend Themes
1. Advanced Smart Mirrors - The functionality of smart mirrors has expanded beyond providing simple reflection. Advanced smart mirrors integrate AI, machine learning, and speech recognition technology to analyze skin conditions and health, provide health recommendations, skincare regimes and help users to lead a healthier lifestyle.
2. Connected Healthtech - Consumers are seeking to seamlessly integrate technology into their surroundings and lifestyles; connected healthcare smart mirrors streamlining care routines and providing personalized wellness recommendations.
3. Voice-controlled Beauty Tech - Voice-controlled beauty tech in the form of smart mirrors such as Icon.AI's Zmirror offering convenience with high-quality sound experience and Amazon Alexa is increasingly gaining popularity.
Industry Implications
1. Smart Home Industry - Advanced smart mirrors are a crucial feature of a seamless smart home experience, offering not only aesthetic design but also advanced features such as AI, machine learning, and speech recognition technology.
2. Healthtech Industry - Connected healthcare smart mirrors with advanced functionalities such as analyzing skin conditions and providing wellness recommendations aid in streamlining care routines and offer valuable health insights to improve overall wellbeing.
3. Beauty Industry - Voice-controlled beauty tech in the form of smart mirrors is an innovative solution for beauty enthusiasts seeking a more convenient and personalized beauty routine with high-quality sound experience and Amazon Alexa built-in.
