NEW RELEASE >>> 2025 Trend Report
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Artificial Intelligence

Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Developer Assistant
AI brands launch tools that assist developers with various coding projects
Trend - AI brands are launching innovative tools specifically designed to assist developers across a range of coding projects. These products leverage cutting-edge algorithms and machine learning techniques to help automate repetitive tasks, debug code faster, and provide context-aware suggestions..

Insight - Today's developers face mounting pressures to deliver high-quality, bug-free code within ever-shortening deadlines—often compounded by the need to master a broad array of programming languages and frameworks. This environment not only demands exceptional technical agility but also places a premium on efficiency and continuous learning. The rising complexity of codebases and the volume of projects have created a strong appetite for AI-powered tools that can act as reliable co-pilots.
Workshop Question - How can we leverage AI and machine learning to enhance efficiency and support for professionals facing complex, multitasking environments?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Environment
Businesses are turning to AI-powered tools to better fulfill ESG goals
Trend - AI brands are developing tools designed to help businesses strategically plan and meet ESG goals by reducing environmental impact. These platforms leverage machine learning and predictive analytics to assess carbon footprints, optimize supply chain sustainability, and recommend actionable steps.

Insight - The increasing pressure from consumers, investors, and policymakers has made ESG considerations a fundamental aspect of corporate strategy. Businesses face mounting expectations to reduce emissions, minimize waste, and improve resource efficiency—all while maintaining profitability and operational effectiveness. Traditional ESG tracking methods often require extensive manual oversight, making them costly and complex to implement, leading to brands increasingly turning to AI solutions.
Workshop Question - How can we leverage AI to enhance our sustainability efforts and meet ESG goals more effectively?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Content Transformation
AI companies are launching tools to help avoid AI content detection
Trend - AI companies are unveiling sophisticated tools that “humanize” machine-generated content, enabling users to bypass detection systems used by publishers, institutions, and content platforms. These tools leverage advanced natural language processing to adjust tone, syntax, and structure..

Insight - The drive to use AI content generation has skyrocketed amidst the pressures of producing high volumes of quality material fast. However, increased reliance on AI has met with the challenge of detection systems designed to flag machine-generated writing—a move that can jeopardize academics, marketing authenticity, or regulatory compliance. Users are looking for solutions that not only streamline their creative process but also align with the requirement to present content as distinctly human.
Workshop Question - How might your brand balance utilizing the benefits of AI generated content with the efficacy of human content producers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Timepiece
Luxury watchmakers are partnering with blockchains to launch crypto wearables
Trend - Luxury watchmakers are partnering with blockchains to create timepieces imbued with digital authenticity and enhanced traceability. These watches incorporate integrate with digital platforms to verify ownership and authenticity through smart contracts and biometric sensors.

Insight - Modern luxury consumers are evolving, and with them comes an acute desire for transparency, sustainability, and verifiable authenticity in high-end goods. As counterfeiting and concerns about ethical sourcing persist, the pressure is mounting on traditional luxury watchmakers to modernize their approach. Additionally, with the increasing rates of fraud in the blockchain space, verification becomes more paramount, leading to watchmakers launching luxe watches with blockchain functionality.
Workshop Question - How can your brand further harness blockchain technology to enrich the narrative of authenticity and sustainability in its products?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tab Tracker
Consumers opt for bar-specific billing apps for transparent payment tracking
Trend - Businesses are developing mobile apps and integrated point-of-sale systems that allow patrons to open, track, and pay their bar tabs and bills from their smartphones. These tools eliminate the need to hand over a credit card or wait for staff assistance, minimizing wait times and social friction.

Insight - Gen Z consumers tend to close out their transactions with every drink purchase, aiming to stay on budget and leave without hassle. To meet these preferences, bars and payment providers are turning to digital solutions that let patrons view and track their tabs in real time, reducing bill shock and giving customers more control. Businesses aligning with this can attract younger guests who aren't tied to traditional bar etiquette, while also streamlining operations and minimizing payment risks.
Workshop Question - How can your brand factor in aspects of Gen Z culture to improve its product/service?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Environmental AI
Brands are investing in research to reduce the environmental impact of AI use
Trend - Brands are channeling R&D efforts into creating AI data centers that deliver high-performance computing with a significantly reduced power footprint. These initiatives focus on the adoption of energy-efficient hardware, innovative cooling systems, and the integration of renewable energy sources.

Insight - The growing global demand for AI-powered services has led to an exponential rise in energy consumption within data centers—a trend that is increasingly unsustainable. This has led to external pressures from consumers and regulatory bodies pressuring brands to reconcile the surge in computational needs with a reduced environmental impact. The push for sustainable AI data centers emerges from the dual imperatives of curbing escalating operational costs and mitigating carbon footprints.
Workshop Question - How could your brand improve the efficiency of its operations in an effort to reduce environmental impact without sacrificing functionality or output?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Concierge
Hotels invest in artificial intelligence-powered agents to execute concierge tasks
Trend - Hotels are increasingly opting for AI-powered concierges to provide support and service for consumers staying at their facilities. These autonomous agents help guests refill amenities, make recommendations, answer questions, or even complete transactions, streamlining hotel operations.

Insight - Travelers often depend on hotels for accommodation, but increasingly prefer a smoother, contactless way to plan, restock essentials, and dine without visiting the front desk. To meet this demand, hotels are turning to AI to automate hotel and concierge services, giving guests control over every aspect of their stay without human intervention. Businesses that align with the demand for autonomous hospitality solutions can benefit from reduced operational costs and better resource allocation.
Workshop Question - How can your brand use automated solutions to improve the customer experience?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Translating Earbud
AI translation is used for bridging language barriers for seamless dialogue
Trend - Tech brands are integrating AI-powered real-time translation features into smart wearable earbuds, delivering seamless cross-lingual communication right from the device. Using speech recognition, neural machine translation, and low-latency processing, they automatically translate spoken language.

Insight - Consumers today are driven by the desire for frictionless communication in a diversifying world. Whether for work, travel, or social interactions, people look for solutions that simplify and enrich cross-cultural exchanges. The pressures of globalization—coupled with the limitations of traditional language learning methods and translation apps—have created a niche for AI-powered devices that enable real-time understanding without interrupting the natural flow of conversation.
Workshop Question - How can your brand further innovate in the realm of AI-powered communication tools to create immersive assistive tools for its consumers?
9.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Maternity
Transforming maternal care with smart, personalized digital guidance
Trend - Brands are developing AI-powered applications specifically designed to support pregnancy and maternity by offering personalized coaching, health tracking, and real-time advice. These tools integrate advanced algorithms with data-driven insights to provide tailored content on prenatal care.

Insight - The growing demand for accessible, personalized maternal care has emerged from increasing healthcare costs, limited availability of specialized professionals, and the desire for on-demand support that fits the hectic schedules of modern families. Expectant mothers often seek reliable advice to manage health concerns and navigate the complexities of pregnancy and motherhood. Additionally, the growing acceptance of AI-enabled health solutions are driving brands to turn to AI-based maternity apps.
Workshop Question - How might we leverage AI technology to provide personalized and accessible support in addressing modern consumer needs?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Dataset
AI brands are enabling rapid, affordable advancements in AI language model development.
Trend - Brands are launching specialized datasets and streamlined training tools aimed at speeding up the development of AI language models while lowering associated costs. These solutions include optimized data curation, scalable training frameworks, and resource-efficient algorithms.

Insight - The rapid adoption and integration of AI into various industries have created an urgent demand for more efficient model training methods. Organizations are under increasing pressure to develop robust AI solutions without incurring prohibitive costs or time delays. Consumers and businesses alike expect faster deployment of innovation, while the competitive landscape drives companies to streamline research and development cycles, leading to brands addressing this gap with curated datasets.
Workshop Question - How can we leverage optimized data curation and scalable frameworks to accelerate innovation while minimizing costs in our industry?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends