Zoup! is Bringing Its Soups in Jars to the Summer Fancy Food Show
Laura McQuarrie — June 22, 2023 — Lifestyle
References: ZoupBroth & prnewswire
Zoup! is showcasing a range of new super-premium soups alongside its existing range of comforting soups in jars at the 2023 Summer Fancy Food Show. Joining fan-favorite flavors like Tomato Bisque, Garden Vegetable and Butternut Squash are all-new heat-and-eat varieties like Chicken Potpie and Chicken Noodle, Portabella Mushroom Bisque and vegan Black Bean Chili.
All of these soups are prepared in small batches with Zoup!'s homestyle broths as the base and these new flavors align with what consumers are looking for when it comes to elevated preferences. These quality, clean-label soups are packed with fresh herbs and wholesome ingredients, with no artificial ingredients, preservatives or GMOs.
These hearty and comforting soups packaged in slim jars are shelf-stable, making them handy for stocking the pantry for an anytime meal that can be warmed in minutes.
All of these soups are prepared in small batches with Zoup!'s homestyle broths as the base and these new flavors align with what consumers are looking for when it comes to elevated preferences. These quality, clean-label soups are packed with fresh herbs and wholesome ingredients, with no artificial ingredients, preservatives or GMOs.
These hearty and comforting soups packaged in slim jars are shelf-stable, making them handy for stocking the pantry for an anytime meal that can be warmed in minutes.
Trend Themes
1. Premium Heat-and-eat Soups - Elevated heat-and-eat soups with premium ingredients offer convenient and high-quality meal options.
2. Clean-label Soup Products - Consumer demand for soups with no artificial ingredients, preservatives, or GMOs drives the growth of clean-label soup products.
3. Shelf-stable Packaging for Soups - Shelf-stable packaging in slim jars provides convenience and accessibility for consumers seeking quick and easy meals.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of premium heat-and-eat soups by developing innovative flavors and clean-label options.
2. Packaging - The packaging industry can seize the opportunity to create shelf-stable packaging solutions that cater to the rising demand for convenient and long-lasting food products.
3. Health and Wellness - The health and wellness industry can tap into the clean-label soup trend by offering nutritious and wholesome options that align with consumers' preferences for natural and fresh ingredients.
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