The Zoe x M&S Food Gut Shot Has No Added Sugar
Michael Hemsworth — January 5, 2024 — Lifestyle
References: marksandspencer & foodbev
The Zoe x M&S Food Gut Shot has been created in partnership between the nutrition science company and the UK-based retailer as a nutritional product perfect for consumers to try out this season. The product is crafted with British whole milk along with kefir, berries and colorful plants such as baobab and pomegranate. Featuring no added sugar or sweeteners, the shot is also free from artificial gums and emulsifiers with more than five-billion live cultures from 14 strains of bacteria in every serving.
Co-Founder and CEO of Zoe Jonathan Wolf spoke on the Zoe x M&S Food Gut Shot saying, "At Zoe our mission is to improve the health of millions. We run the world’s largest microbiome and nutrition research study, with hundreds of thousands of members and bring expert-led science to the world via our free podcast, published research and social channels. But there’s a lot more that can be done to change the way the world understands nutrition. I’m glad we’ve partnered with M&S to bring this delicious product to supermarkets across the nation, helping more people to improve their gut health.”
Co-Founder and CEO of Zoe Jonathan Wolf spoke on the Zoe x M&S Food Gut Shot saying, "At Zoe our mission is to improve the health of millions. We run the world’s largest microbiome and nutrition research study, with hundreds of thousands of members and bring expert-led science to the world via our free podcast, published research and social channels. But there’s a lot more that can be done to change the way the world understands nutrition. I’m glad we’ve partnered with M&S to bring this delicious product to supermarkets across the nation, helping more people to improve their gut health.”
Trend Themes
1. Collaborative Product Development - The partnership between Zoe and M&S Food created a gut shot that combines nutrition science and retailer expertise.
2. Natural and Healthy Food Alternatives - The Zoe x M&S Food Gut Shot is crafted with British whole milk, kefir, berries, and colorful plants to provide a nutritious option without added sugars or sweeteners.
3. Microbiome and Gut Health Focus - The gut shot contains over five-billion live cultures from 14 strains of bacteria, highlighting the growing interest in microbiome research and its impact on overall health.
Industry Implications
1. Nutrition Science - The Zoe x M&S Food Gut Shot demonstrates the potential for collaboration between nutrition science companies and the food industry to create innovative, gut-healthy products.
2. Retail - The partnership with Zoe allows M&S Food to offer a unique gut health product in supermarkets, catering to the increasing demand for natural and healthy options.
3. Microbiome Research - The gut shot's emphasis on live cultures and its impact on gut health highlights opportunities for further research and development in the field of microbiome science.
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