The Mockingbird Raw Gut Shot is Packed with Vitamins and Chicory Root
Michael Hemsworth — October 28, 2024 — Lifestyle
References: mockingbirdrawpress & grocerytrader
The Mockingbird Raw Gut Shot is headed to the UK market this fall to provide consumers with an easy way to increase their intake of nutritious, beneficial ingredients. The product is characterized by its flavorful profile that includes lemon, honey and lemon balm, while also being enriched with chicory root to support gut health. The cold-pressed drink maintains its taste and nutrition thanks to its minimally processed recipe, and also packs a punch when it comes to nutrients with 100% of the recommended daily intake of vitamins A, B, C and D.
Co-Founder Chris Laidlaw commented on the new Mockingbird Raw Gut Shot saying, "With Gut Health such a major trend and with research* showing this to be relevant to the juices and smoothies category, the launch of our Raw Gut Shot SKU was a natural next step for us. We’re super proud of the product and to be bringing all our expertise in taste and nutrition into the gut health space. As ever we are very grateful to have the continued support of Waitrose and can’t wait to hear what our customers think.”
Co-Founder Chris Laidlaw commented on the new Mockingbird Raw Gut Shot saying, "With Gut Health such a major trend and with research* showing this to be relevant to the juices and smoothies category, the launch of our Raw Gut Shot SKU was a natural next step for us. We’re super proud of the product and to be bringing all our expertise in taste and nutrition into the gut health space. As ever we are very grateful to have the continued support of Waitrose and can’t wait to hear what our customers think.”
Trend Themes
1. Gut Health Beverages - Products like the Mockingbird Raw Gut Shot signify an increasing consumer demand for drinks that promote digestive wellness.
2. Nutrient-rich Cold-pressed Juices - Cold-pressed juices that maximize nutrient retention are becoming more popular among health-conscious consumers.
3. Minimal Processing Technique - Using minimal processing techniques for beverages preserves both taste and nutritional content, appealing to quality-focused buyers.
Industry Implications
1. Functional Beverages - The functional beverages industry is evolving with new products aimed at improving specific health aspects like gut health.
2. Health and Wellness - The health and wellness industry sees expanding interest in products that combine taste with nutritional benefits.
3. Cold-pressed Juice Market - The cold-pressed juice market is diversifying with innovative recipes that offer enhanced vitamin intake.
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