Activia Kefir Has a Blend of 16 Live Culture Strains
Michael Hemsworth — September 3, 2024 — Lifestyle
Activia Kefir is being added to the Danone-owned brand's product portfolio as a drinkable dairy product perfect for consumers seeking to enhance their gut health to enjoy.
The product is crafted what authentic kefir grains along with 16 live culture strains, which will contribute towards good gut health when enjoyed on a regular basis. The product taps into increasing demand for kefir in the UK where it's reported that searches for the fermented milk drink have increased by 49% in the last year alone. The drinkable kefir is launching alongside the spoonable kefir that's arriving in 150-gram two-packs.
Head of Marketing at Danone Rachel Wright spoke on the Activia Kefir saying, "At Activia, we have over 37 years of expertise in fermentation, which has established us as the number one gut health yogurt brand in the UK. Given our commitment to supporting digestive wellness, we saw a natural alignment in expanding into the kefir market with a more accessible offering that delivers on both price and taste. Our goal is to make it easier for consumers to understand the benefits of supporting gut health, and with our new kefir range we’re really excited to show the nation that it is possible to support your health and wellbeing if you look after your gut health every day."
The product is crafted what authentic kefir grains along with 16 live culture strains, which will contribute towards good gut health when enjoyed on a regular basis. The product taps into increasing demand for kefir in the UK where it's reported that searches for the fermented milk drink have increased by 49% in the last year alone. The drinkable kefir is launching alongside the spoonable kefir that's arriving in 150-gram two-packs.
Head of Marketing at Danone Rachel Wright spoke on the Activia Kefir saying, "At Activia, we have over 37 years of expertise in fermentation, which has established us as the number one gut health yogurt brand in the UK. Given our commitment to supporting digestive wellness, we saw a natural alignment in expanding into the kefir market with a more accessible offering that delivers on both price and taste. Our goal is to make it easier for consumers to understand the benefits of supporting gut health, and with our new kefir range we’re really excited to show the nation that it is possible to support your health and wellbeing if you look after your gut health every day."
Trend Themes
1. Fermented Beverage Boom - The increasing popularity of kefir and other fermented drinks suggests a significant market shift towards beverages that promote digestive health.
2. Functional Foods Expansion - The integration of live culture strains into everyday consumables indicates a rising demand for foods that offer health benefits beyond basic nutrition.
3. Accessible Gut Health Solutions - Products like Activia Kefir demonstrate an industry trend towards making gut health products more accessible and appealing through diverse formats and flavor profiles.
Industry Implications
1. Dairy Industry - The dairy sector sees innovation with the addition of health-boosting probiotic strains to traditional products, catering to health-conscious consumers.
2. Health & Wellness - Health and wellness industries are increasingly focusing on gut health as a cornerstone for overall wellbeing, integrating it into various dietary offerings.
3. Beverage Market - In the beverage industry, functional drinks infused with probiotics are emerging as a key segment, reflecting consumer demand for health-promoting alternatives.
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