Vodka Dot's Branding Evokes a Childishness That is Uncommon in Spirits
Mishal Omar — September 28, 2016 — Lifestyle
References: behance.net & abduzeedo
This youthful organic vodka branding is able to provide a playful aesthetic that offers a swift divergence from the minimalist or ornamental designs with which spirits are normally decorated.
The packaging was created by the graphic designer Den Dodson from Madrigal, Spain who chose to make this vodka brand as vibrant as possible in its design. Called 'Vodka Dot,' the alcoholic beverage reveals its name in the form of the word "vodka" and an ellipses that follows it. The labeling is featured in black and white, while red and white polka dots make up the rest of the bottle. The youthful organic vodka branding features a hook on its lid that makes for simple carrying.
This vodka branding takes a youthful route rather than a sophisticated one and the vibrant end result pays off.
The packaging was created by the graphic designer Den Dodson from Madrigal, Spain who chose to make this vodka brand as vibrant as possible in its design. Called 'Vodka Dot,' the alcoholic beverage reveals its name in the form of the word "vodka" and an ellipses that follows it. The labeling is featured in black and white, while red and white polka dots make up the rest of the bottle. The youthful organic vodka branding features a hook on its lid that makes for simple carrying.
This vodka branding takes a youthful route rather than a sophisticated one and the vibrant end result pays off.
Trend Themes
1. Youthful Spirits Branding - A trend towards playful and vibrant branding in the spirits industry could attract a younger consumer base and differentiate brands in a crowded market.
2. Organic Alcohol - The emphasis on organic ingredients and production processes in the alcohol industry could contribute to a growing market for environmentally-conscious consumers.
3. Functional Packaging - Packaging with features that improve convenience and portability, such as the hook on the lid of Vodka Dot, could be a disruptive innovation opportunity for the alcohol industry.
Industry Implications
1. Spirits - The spirits industry could benefit from incorporating more youthful and organic elements into branding and production.
2. Organic Food and Beverage - The growth of the organic food and beverage industry could lead to increased demand for organic spirits such as Vodka Dot.
3. Packaging - Innovation in packaging features and design, such as functional lids and vibrant graphics, could benefit the alcohol industry and beyond.
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