Three Olives Vodka is Debuting New Branding and Formulations
Michael Hemsworth — August 11, 2023 — Marketing
References: threeolives & thespiritsbusiness
The Three Olives Vodka range has received a branding overhaul 25 years after its founding to keep it relevant with today's modern drinker who's more mindfully enjoying their favorite spirits these days.
The rebrand includes chic yet approachable branding for each of the spirits in the range with the Three Olives Original Vodka also featuring a five-times distilled recipe that has 100-calories per serving. The Three Olives flavored vodkas are reformulated with all-natural flavors that come in at 80-calories or less per serving, while also maintaining a 30% ABV that's lower than the original.
The updated Three Olives Vodka range is competitively priced starting at just $14.99 and is expected to be a hit amongst savvy drinkers on the hunt for more value from their favorite products.
The rebrand includes chic yet approachable branding for each of the spirits in the range with the Three Olives Original Vodka also featuring a five-times distilled recipe that has 100-calories per serving. The Three Olives flavored vodkas are reformulated with all-natural flavors that come in at 80-calories or less per serving, while also maintaining a 30% ABV that's lower than the original.
The updated Three Olives Vodka range is competitively priced starting at just $14.99 and is expected to be a hit amongst savvy drinkers on the hunt for more value from their favorite products.
Trend Themes
1. Health-conscious Spirits - The rebranded Three Olives Vodka range features a five-times distilled recipe with 100 calories per serving, appealing to health-conscious drinkers.
2. Natural Flavored Vodkas - Three Olives flavored vodkas are reformulated with all-natural flavors at 80 calories or less per serving, catering to the demand for natural ingredients.
3. Affordable Premium Spirits - The competitively priced Three Olives Vodka starting at $14.99 offers savvy drinkers a chance to enjoy premium-quality spirits without breaking the bank.
Industry Implications
1. Alcoholic Beverages - The rebranded Three Olives Vodka range taps into the growing market for health-conscious alternatives and natural flavorings in alcoholic beverages.
2. Food and Beverage Packaging - The new chic and approachable branding for the Three Olives Vodka range creates opportunities for packaging designers and manufacturers to create visually appealing products.
3. Retail - The competitively priced Three Olives Vodka with its rebranded range offers retailers an attractive option to capture the market of cost-conscious consumers seeking value in their purchases.
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