The ‘You Are Here’ Tumblr Tracks Olympic Attendees
Vivian Lau — August 20, 2012 — Pop Culture
References: youarehereat.tumblr & fastcocreate
The Caroll Taveras ‘You Are Here’ Tumblr is dedicated to showcasing tourists who have become so caught up in the Olympics that they’ve lost their bearings.
Mother London agency is being led by Caroll Taveras to curate these unavoidable happenings into a comprehensive exhibit. From July 30 to August 10, Mother London volunteers roamed the streets with signs and sandwiches, hoping to attract the attention of foreigners in need of directions. Upon contact with lost tourists, the volunteers brought them back to their office for a photo, food and drink before sending them on the right path. This humanitarian effort was documented on the dedicated Tumblr site.
Aside from being a commendable community effort, the blog serves as a comical way for Olympic attendees to reminisce about their time off the beaten path.
Mother London agency is being led by Caroll Taveras to curate these unavoidable happenings into a comprehensive exhibit. From July 30 to August 10, Mother London volunteers roamed the streets with signs and sandwiches, hoping to attract the attention of foreigners in need of directions. Upon contact with lost tourists, the volunteers brought them back to their office for a photo, food and drink before sending them on the right path. This humanitarian effort was documented on the dedicated Tumblr site.
Aside from being a commendable community effort, the blog serves as a comical way for Olympic attendees to reminisce about their time off the beaten path.
Trend Themes
1. Lost-and-found Tourism - Opportunities for Lost-and-Found Tourism services that provide assistance and memorable experiences for lost tourists during large-scale events like the Olympics.
2. Community-led Humanitarian Initiatives - The rise of community-led humanitarian initiatives that aim to help lost tourists by providing them with support and creating a positive impact on their overall experience.
3. Nostalgic Travel Reminiscence - The emergence of platforms, such as social media blogs, that offer a humorous and nostalgic way for tourists to reflect on their travel experiences and share amusing stories.
Industry Implications
1. Tourism - A disruptive innovation opportunity for the tourism industry to develop specialized services and support systems targeting lost tourists during major events.
2. Hospitality - The hospitality industry can find disruptive innovation opportunities by collaborating with community-led initiatives to provide assistance, food, and drink to lost tourists, enhancing their overall experience.
3. Social Media - Opportunities for social media platforms and online communities to create dedicated spaces where tourists can share their comical, off-the-beaten-path experiences and engage with others in a nostalgic travel reminiscence.
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