Uber Canada unveils 2022 Lost & Found Index
Grace Mahas — June 9, 2022 — Marketing
In anticipation of the busiest travel time of the year -- summer, Uber Canada recently unveiled the Lost & Found Index and explains how to retrieve lost items. Every year, the ride share company shares the list of most commonly forgotten and unique lost items.
As expected, phones, wallets, and keys are the three most commonly forgotten items, respectively. Some of the most unique items lost include gold teeth in Toronto, a submarine sandwich in Halifax, and a Labradorite crystal in Winnipeg. Another interesting fact revealed in the Lost & Found Index is that the most forgetful day and time in Canada is Saturdays at 9 pm.
Uber also shares how riders can retrieve any lost items.
As expected, phones, wallets, and keys are the three most commonly forgotten items, respectively. Some of the most unique items lost include gold teeth in Toronto, a submarine sandwich in Halifax, and a Labradorite crystal in Winnipeg. Another interesting fact revealed in the Lost & Found Index is that the most forgetful day and time in Canada is Saturdays at 9 pm.
Uber also shares how riders can retrieve any lost items.
Trend Themes
1. Lost & Found Index - The creation of a Lost & Found Index by ride share companies to highlight commonly misplaced items and facilitate their retrieval could be implemented by other transportation services.
2. Unique Lost Items - The identification of unique lost items can provide insight into the emerging and niche product trends in different regions.
3. Forgetful Day and Time - The analysis of forgetful days and times can allow for targeted advertising and outreach to remind customers to take precautions with their belongings.
Industry Implications
1. Ride Share Services - Ride share services can incorporate Lost & Found Indices as an added feature to improve customer experience and loyalty.
2. Transportation and Logistics - Transportation and logistics companies can use the information gathered from Lost & Found Indices to better understand their customers and target marketing and advertising to them.
3. Consumer Goods - Consumer goods companies can analyze unique lost items to identify emerging and niche product trends and incorporate these into their marketing and production strategies.
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