Icelandic Provisions' Oatmilk Skyr is Rich and Packed with Protein
Laura McQuarrie — January 30, 2024 — Lifestyle
References: icelandicprovisions & vegconomist
Skyr is coveted for its exceptionally rich texture and high protein content and consumers who crave a dairy-free option can indulge in Icelandic Provisions' new Oatmilk Skyr. This dairy-free Icelandic-style yogurt boasts 12 grams of protein per cup, all the while containing just eight grams of sugar.
Icelandic Provisions' Oatmilk Skyr is ready to deliver satisfying flavors and textures with single-serve varieties like Vanilla Bean, Strawberry, Blueberry, Peach, and Mango & Passion Fruit, plus multi-serve containers for Plain and Vanilla Bean.
Touted as the brand's biggest launch since its inception, Icelandic Provisions sees the potential for this dairy-free product to reach non-dairy, flexitarian and dairy eaters alike. "Like our traditional dairy-based offerings, our plant-based Oatmilk Skyr is purposefully crafted using high-quality, clean ingredients to serve as a deliciously thick and hearty, wholesome breakfast or snack," says Mark Alexander, CEO of Icelandic Provisions.
Icelandic Provisions' Oatmilk Skyr is ready to deliver satisfying flavors and textures with single-serve varieties like Vanilla Bean, Strawberry, Blueberry, Peach, and Mango & Passion Fruit, plus multi-serve containers for Plain and Vanilla Bean.
Touted as the brand's biggest launch since its inception, Icelandic Provisions sees the potential for this dairy-free product to reach non-dairy, flexitarian and dairy eaters alike. "Like our traditional dairy-based offerings, our plant-based Oatmilk Skyr is purposefully crafted using high-quality, clean ingredients to serve as a deliciously thick and hearty, wholesome breakfast or snack," says Mark Alexander, CEO of Icelandic Provisions.
Trend Themes
1. Dairy-free Yogurts - The rise in demand for dairy alternatives has led to the introduction of dairy-free yogurt options like Icelandic Provisions' Oatmilk Skyr.
2. High-protein Yogurts - Consumers are seeking yogurt products that are rich in protein, making Icelandic Provisions' Oatmilk Skyr with its 12 grams of protein per cup a potential disruptive innovation in the industry.
3. Plant-based Yogurts - The increasing popularity of plant-based diets has created a market for dairy-free, plant-based yogurts like Icelandic Provisions' Oatmilk Skyr, offering a disruptive innovation opportunity in the yogurt industry.
Industry Implications
1. Dairy Alternatives - The growing demand for non-dairy products presents a disruptive innovation opportunity for companies in the dairy alternatives industry, such as Icelandic Provisions offering Oatmilk Skyr.
2. Snack Foods - As consumers look for healthier snacking options, the introduction of high-protein, dairy-free yogurts like Icelandic Provisions' Oatmilk Skyr presents a disruptive innovation opportunity in the snack foods industry.
3. Plant-based Foods - With the rising popularity of plant-based diets, companies in the plant-based foods industry, like Icelandic Provisions with their plant-based Oatmilk Skyr, have a disruptive innovation opportunity to cater to this market segment.
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