Yop Chocolate is Made without Colorings
Michael Hemsworth — August 18, 2021 — Marketing
References: generalmills & foodbev
Yop Chocolate is being added to the brand's flavor roster to provide consumers with a tasty option to enjoy as a treat, snack or dessert. The yogurt drink is launching in the UK and will come in 180-gram bottles that are perfect for enjoyment out of the house thanks to their compact portion size. The drink is crafted without any colorings in the recipe and will start arriving in stores starting on August 23, 2021 in four packs priced at £2.
Head of Marketing, Yogurt (Northern Europe) at General Mills Joanna Goodman spoke further on Yop Chocolate saying, "At Yop, teens love our nutritious and tasty fruit flavours as the ideal snack or lunchbox addition, so we’re confident they’ll enjoy our new, more indulgent chocolate variant. Yop sales have increased by 12.6%, boosting household penetration by 72.6%, and we’re confident that there is a huge opportunity in the months ahead for dairy drinks, both at home or whilst on the move as the on-the-go market starts to recover.”
Head of Marketing, Yogurt (Northern Europe) at General Mills Joanna Goodman spoke further on Yop Chocolate saying, "At Yop, teens love our nutritious and tasty fruit flavours as the ideal snack or lunchbox addition, so we’re confident they’ll enjoy our new, more indulgent chocolate variant. Yop sales have increased by 12.6%, boosting household penetration by 72.6%, and we’re confident that there is a huge opportunity in the months ahead for dairy drinks, both at home or whilst on the move as the on-the-go market starts to recover.”
Trend Themes
1. Drinkable Yogurt Snacks - There is a trend for convenient and indulgent drinkable yogurt snacks, especially for on-the-go consumption.
2. Flavored Yogurt Drinks - Flavored yoghurt drinks are becoming increasingly popular, especially amongst teenagers and young adults due to their tasty and nutritious profile.
3. Clean Label Products - Clean label products, made without artificial colorings and additives, are gaining popularity amongst health-conscious consumers.
Industry Implications
1. Food and Beverage - There is an opportunity for food and beverage companies to innovate in the yoghurt drink space, creating new flavors and packaging formats that cater to demand for convenience and indulgence.
2. Snack and Convenience Foods - The rise of drinkable yogurt snacks presents an opportunity for the snack and convenience food industry to offer new on-the-go options that cater to a variety of tastes and preferences.
3. Health and Wellness - As interest in clean label products continues to grow, there is an opportunity for the health and wellness industry to promote the nutritional benefits and convenience of yogurt drinks as a healthier and more satisfying snack option.
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