The Choc-Orange Yazoo is a Limited-Edition Offering
Michael Hemsworth — March 16, 2021 — Marketing
References: frieslandcampina & foodbev
The Choc-Orange Yazoo drink is one of the latest flavor options from FrieslandCampina that is sure to entice avid dessert fans with a penchant for chocolatey refreshments with an unexpected twist. The drink features the brand's signature chocolate milk that has been paired with notes of orange citrus that offer existing fans with a new option to try and something to entice curious shoppers. The drink will arrive in stores starting at the end of March 2021.
Brand Manager at Yazoo Nick Higgs explained the new Choc-Orange Yazoo drink further saying that, "Brits have been enjoying Yazoo for over 30 years, so we know we’re getting something right. We want to continue delighting consumers with taste-driven, refreshing milk drinks that also offer greater choice, variety and excitement to shoppers. Our market research identified chocolate orange as a trendy, future flavour – 32% of consumers wanted to see the variant on shelves – so we listened. We’re sure that shoppers will love the merge of citrus and chocolate, it’s such a classic combination that will bring nostalgia and fun to flavoured milk in a way like never before.”
Brand Manager at Yazoo Nick Higgs explained the new Choc-Orange Yazoo drink further saying that, "Brits have been enjoying Yazoo for over 30 years, so we know we’re getting something right. We want to continue delighting consumers with taste-driven, refreshing milk drinks that also offer greater choice, variety and excitement to shoppers. Our market research identified chocolate orange as a trendy, future flavour – 32% of consumers wanted to see the variant on shelves – so we listened. We’re sure that shoppers will love the merge of citrus and chocolate, it’s such a classic combination that will bring nostalgia and fun to flavoured milk in a way like never before.”
Trend Themes
1. Flavored Milk Drinks - Brands can experiment with different flavor combinations to appeal to consumers and offer greater choice.
2. Combining Classic Flavors - Merger of classic flavors can bring nostalgia and fun to flavoured milk in a unique way.
3. Market Research-informed Product Development - Market research can help brands identify future flavor trends and develop new products to meet consumer demand.
Industry Implications
1. Dairy - Dairy brands can leverage flavored milk drinks to differentiate themselves from competitors and appeal to consumers who want variety.
2. Beverage - Beverage companies can tap into the flavored milk drink market and experiment with new and unique flavor combinations.
3. Market Research - Market research firms can assist dairy and beverage companies in identifying future flavor trends and consumer preferences to guide product development.
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