The Petits Filous Vitamin Rich Yogurts Come in Two Flavors
Michael Hemsworth — September 9, 2022 — Marketing
References: petitsfilous & foodbev
The Petits Filous Vitamin Rich yogurts are a new range of drinkable dairy products from the Yoplait UK-owned brand for parents to pick up for little ones to enjoy with their lunch or as a snack.
The yogurt drinks come in two flavors including Apricot, Peach & Carrot and Strawberry & Beetroot, which are both rich in vitamin C and D to support bone development. The drinks are said to be the first of their kind thanks to their yogurt base that's infused with fruit and vegetables. The product is a flavorful way for parents to incorporate vegetables into a child's diet.
Head of Marketing at Yoplait UK Ewa Moxham spoke on the Petits Filous Vitamin Rich yogurts saying, "As a leader in kids’ yoghurt, we’re continuously working behind the scenes to champion children’s development from the inside out and innovate around unmet consumer needs. So, when we spotted a gap in the market for yogurt with added vitamins, fruit and vegetables, we made it our mission to bring this product to life.”
The yogurt drinks come in two flavors including Apricot, Peach & Carrot and Strawberry & Beetroot, which are both rich in vitamin C and D to support bone development. The drinks are said to be the first of their kind thanks to their yogurt base that's infused with fruit and vegetables. The product is a flavorful way for parents to incorporate vegetables into a child's diet.
Head of Marketing at Yoplait UK Ewa Moxham spoke on the Petits Filous Vitamin Rich yogurts saying, "As a leader in kids’ yoghurt, we’re continuously working behind the scenes to champion children’s development from the inside out and innovate around unmet consumer needs. So, when we spotted a gap in the market for yogurt with added vitamins, fruit and vegetables, we made it our mission to bring this product to life.”
Trend Themes
1. Drinkable Vitamin-packed Yogurts - New product range of vitamin-infused drinkable yogurts expanded in the market.
2. Incorporating Vegetables Into Children's Diets - Manufacturers innovate on ways to encourage children to consume more vegetables in their diets.
3. Yogurt-based Juices - New trend of yogurt-based juices that offer more nutritional value to consumers.
Industry Implications
1. Food and Beverage Industry - Opportunities for manufacturers to capitalize on the growing trend of adding more health benefits to food and beverage products.
2. Children's Snack Market - Disruptive innovation opportunities for businesses to offer more healthy options for children's snacks.
3. Health and Wellness Industry - The trend of vitamin-infused products and incorporating more nutrient-dense ingredients in packaged food products present opportunities for the health and wellness industry.
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