The Yazoo Choco-Hazelicious Has a Tasty, Nut-Free Recipe
Michael Hemsworth — March 8, 2020 — Marketing
References: yazoo & conveniencestore
The Yazoo Choco-Hazelicious milk drink is the latest limited-edition product being launched by the brand in the UK that aims to offer consumers a product that's flavorful and convenient. The drink has a rich flavor profile that's nutty and satisfying, yet is free from nuts to make it suitable for those with nut allergies to enjoy. The drink will come in 400ml and one liter serving sizes, and is available from Batleys, Bestway and Booker.
Yazoo Business Unit Controller (OOH) Wayne Thompson spoke on the Yazoo Choco-Hazelicious milk drink saying, "We know limited-edition products perform very well and we want to ensure that Choco-Hazelicious is so popular, people are coming into store actively seeking it out. We undertook extensive consumer research to help us reach a conclusion on the right flavor for this limited-edition launch. As 48% of flavored milk sales are chocolate based, we knew this should inform our choice. We surveyed 2,500 people, garnering their opinions on 32 different flavor options, and chocolate hazelnut came out as one of the top three, We’re really confident it delivers on taste and will bring excitement to the category this spring.”
Yazoo Business Unit Controller (OOH) Wayne Thompson spoke on the Yazoo Choco-Hazelicious milk drink saying, "We know limited-edition products perform very well and we want to ensure that Choco-Hazelicious is so popular, people are coming into store actively seeking it out. We undertook extensive consumer research to help us reach a conclusion on the right flavor for this limited-edition launch. As 48% of flavored milk sales are chocolate based, we knew this should inform our choice. We surveyed 2,500 people, garnering their opinions on 32 different flavor options, and chocolate hazelnut came out as one of the top three, We’re really confident it delivers on taste and will bring excitement to the category this spring.”
Trend Themes
1. Nut-free Milk Drinks - Disruptive innovation opportunity: Develop unique and delicious nut-free milk drink flavors to cater to consumers with nut allergies.
2. Limited-edition Product Launches - Disruptive innovation opportunity: Create limited-edition versions of popular products to drive demand and generate excitement among consumers.
3. Flavored Milk Market - Disruptive innovation opportunity: Explore new flavor options in the flavored milk market to attract consumers and differentiate from competitors.
Industry Implications
1. Dairy Industry - Disruptive innovation opportunity: Innovate nut-free milk products and flavors to tap into the growing dairy industry.
2. Beverage Industry - Disruptive innovation opportunity: Capitalize on limited-edition product launches to gain a competitive edge in the beverage industry.
3. Food Retail Industry - Disruptive innovation opportunity: Collaborate with retailers to create exclusive limited-edition products that drive foot traffic and increase sales.
3.5
Score
Popularity
Activity
Freshness
