The Petits Filous No Added Sugar Drinkable Yogurts Come in Two Flavors
Michael Hemsworth — July 1, 2021 — Marketing
References: petitsfilous & foodbev
The Petits Filous No Added Sugar drinkable yogurts are being launched by the brand in the UK to offer children with a flavorful option that parents can feel good about giving them. The yogurts come in two flavor options including Raspberry & Apple and Banana & Apricot, which each contain 4.3-grams and 4.6-grams of naturally occurring sugar, respectively. Each of the drinkable yogurts are a source of calcium and vitamin D, and come in four-packs that are priced at £2 each.
Head of Marketing, Yogurt (Northern Europe) at General Mills Joanna Goodman explained the new Petits Filous No Added Sugar drinkable yogurts further saying, "We are on a mission to help parents make smarter snack choices for their little ones, and our new No Added Sugar variant does just that. Our Mess Free range is the perfect addition to any lunchbox. With more families expected to be outdoors and ‘staycationing’ this summer, Petits Filous Mess Free singles offer a fantastic convenient option for any family trip. The single portable bottle lasts up to eight hours out of the fridge so that kids can enjoy the great taste and all the goodness of Petits Filous wherever they go.”
Head of Marketing, Yogurt (Northern Europe) at General Mills Joanna Goodman explained the new Petits Filous No Added Sugar drinkable yogurts further saying, "We are on a mission to help parents make smarter snack choices for their little ones, and our new No Added Sugar variant does just that. Our Mess Free range is the perfect addition to any lunchbox. With more families expected to be outdoors and ‘staycationing’ this summer, Petits Filous Mess Free singles offer a fantastic convenient option for any family trip. The single portable bottle lasts up to eight hours out of the fridge so that kids can enjoy the great taste and all the goodness of Petits Filous wherever they go.”
Trend Themes
1. No-added-sugar Products - The rising demand for healthier options opens up opportunities for the production of no-added-sugar products.
2. Convenient and Mess-free Packaging - As families become more active, there is a growing demand for convenient and mess-free snack options that can be consumed on-the-go.
3. Child-focused Health Products - There is an opportunity to create products that cater specifically to children's health and nutrition needs, as parents become increasingly conscious of their children's diet.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of healthier snack options, such as no-added-sugar yogurts, to meet consumers' changing health and dietary preferences.
2. Packaging - In response to the demand for convenient and mess-free snacks, there is a need for innovative packaging solutions that cater to this growing consumer need.
3. Health and Wellness - The trend towards child-focused health products presents opportunities for the health and wellness industry to create products that cater specifically to children's nutritional needs.
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