Laiterie Chalifoux' Simple Glass Pots Became an Instant Collector's Item
Laura McQuarrie — November 4, 2015 — Lifestyle
References: laiteriechalifoux & marketingmag
After Laiterie Chalifoux launched an upscale range of high-end yogurts, it became clear that what people were really after were the glass yogurt pots—to the point where the dairy producer is now having trouble keeping up with the high consumer demands.
In the range of set-style and organic yogurt products, there are flavors, including plain, vanilla, lemon and coconut, as well as European-inspired pots with real rhubarb, fig and apricot pieces on the bottom.
Since the glass yogurt pots became a hit virtually overnight, the brand even opened up a separate website to sell the stylish jars with colorful lids as standalone items. In a true testament to the power of packaging, Martin Valiquette of Laiterie Chalifoux notes: "We invested very little in marketing for the launch. We just sent out samples, got some press, and things went crazy."
In the range of set-style and organic yogurt products, there are flavors, including plain, vanilla, lemon and coconut, as well as European-inspired pots with real rhubarb, fig and apricot pieces on the bottom.
Since the glass yogurt pots became a hit virtually overnight, the brand even opened up a separate website to sell the stylish jars with colorful lids as standalone items. In a true testament to the power of packaging, Martin Valiquette of Laiterie Chalifoux notes: "We invested very little in marketing for the launch. We just sent out samples, got some press, and things went crazy."
Trend Themes
1. Upscale Yogurt Products - Opportunity for dairy producers to launch high-end yogurt products that can become instant hits with consumers.
2. Glass Packaging - Disruptive innovation opportunity for packaging companies to create stylish glass pots that consumers value and collect.
3. Direct-to-consumer Sales - Efficiency opportunity for brands to open separate websites or channels to sell packaging items directly to consumers.
Industry Implications
1. Dairy Industry - Opportunity for dairy producers to capitalize on the demand for artisanal yogurt pots and create unique product offerings.
2. Packaging Industry - Innovation opportunity for packaging companies to design and produce attractive glass pots to meet the rising demand for stylish packaging.
3. E-commerce Industry - Opportunity for e-commerce platforms to support the direct-to-consumer sales of packaging items and provide a channel for brands to reach consumers.
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