The Yashida Ice Works Ads Look Uncomfortably Painful
Meghan Young — July 28, 2011 — Marketing
References: publicis & ibelieveinadv
The Yashida Ice Works exhibition will certainly make you feel like a kid again. Full of magically stunning sculptures, the series resembles a winter wonderland. If you decide to mimic these print ads by licking one of the frozen sculptures, however, you may be in a bit of trouble. I know that Yashida Ice Works may look appealingly cool, but if you've learned anything the movie 'A Christmas Story,' it is that it's quite painful to have to remove a tongue stuck to ice.
Conceived by Singapore-based ad agency Publicis, the Yashida Ice Works ad campaign may look uncomfortably painful, but there is a sense of curiosity and experimentation that will really pique people's interests. Instead of scaring people away from the show, it will definitely wrangle them in.
Conceived by Singapore-based ad agency Publicis, the Yashida Ice Works ad campaign may look uncomfortably painful, but there is a sense of curiosity and experimentation that will really pique people's interests. Instead of scaring people away from the show, it will definitely wrangle them in.
Trend Themes
1. Ice Sculpture Exhibitions - There is an opportunity to create innovative experiences within the ice sculpture exhibition industry, such as incorporating interactive elements or incorporating augmented reality technology.
2. Edgy Advertising Campaigns - There is an opportunity to create advertising campaigns that push boundaries and provoke curiosity, which could generate more attention and interest for a product or service.
3. Safety and Warning Labels - Providing clear safety and warning labels in industries where the risk of bodily harm is present can prevent accidents from occurring and improve user experience.
Industry Implications
1. Ice Sculpture Exhibition Industry - Incorporating technology, interactive elements, and unique design into ice sculpture exhibitions can create a more engaging and memorable experience for visitors.
2. Advertising Industry - Creating edgy and provocative ad campaigns that challenge societal norms can generate buzz and interest in a product or service.
3. Consumer Products Industry - Providing clear safety and warning labels on products with potential risks can prevent harm to consumers and improve customer satisfaction.
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