The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Michael Hemsworth — April 12, 2023 — Marketing
References: haagen-dazs & retailtimes
The Häagen-Dazs x Pierre Hermé campaign has been unveiled as the follow-up to the collaboration ice creams announced earlier this year that will help to drive awareness to the premium treats. The campaign focuses on a variety of French culture-themed scenes and experiences, which will be showcased across a variety of mediums including TV, digital, social and online video. The campaign focuses on French culture to further highlight the Macaron-flavored ice cream created as part of the collaboration.
Head of Häagen-Dazs UK Jose Alves commented on the Häagen-Dazs x Pierre Hermé campaign saying, "The partnership showcases the true craftsmanship of both brands; passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences. Don’t Hold Back is what we embody in everything we do, and with this campaign, we are celebrating it with French flair.”
Head of Häagen-Dazs UK Jose Alves commented on the Häagen-Dazs x Pierre Hermé campaign saying, "The partnership showcases the true craftsmanship of both brands; passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences. Don’t Hold Back is what we embody in everything we do, and with this campaign, we are celebrating it with French flair.”
Trend Themes
1. French Culture-themed Campaigns - Opportunity to create campaigns that showcase a certain country's culture in a fun and engaging way.
2. Collaboration Campaigns - Opportunity to partner with other brands to create innovative products and experiences.
3. Digital and Online Video Campaigns - Opportunity to use various mediums to reach a wider audience and increase brand awareness.
Industry Implications
1. Ice Cream Industry - Opportunity to partner with other companies to create unique and delicious flavors that appeal to a wide audience.
2. Food and Beverage Industry - Opportunity to create campaigns that celebrate different cultures through food and drink.
3. Marketing and Advertising Industry - Opportunity to create and implement creative and engaging campaigns that utilize various mediums to reach consumers.
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