Yardley London's 'The Collection' Celebrates Flowers & Gems
Laura McQuarrie — April 13, 2018 — Fashion
References: yardleylondon & cosmeticsbusiness
Yardley London recently launched 'The Collection' as an elegant perfume range for the mature Millennial.
The five-piece fragrance collection takes cues from both gemstones and quintessentially British flowers like the daisy and lilac. Each colorful fragrance is meant to embody the personality of the ideal wearer; for instance, the qualities of Daisy Sapphire could be best described as cheeky and playful, while the green-hued Flora Jade is said to appeal to the "boho chic" consumer.
The unique scents from The Collection were developed by Yardley London in collaboration with Parisian perfumer Juliette Karagueuzoglou, Nelly Hachem-Ruiz, who created David Beckham’s Beyond fragrance, and French perfumer Anne-Sophie Chapuis, who has experience in working with more than 20 fragrance brands.
The five-piece fragrance collection takes cues from both gemstones and quintessentially British flowers like the daisy and lilac. Each colorful fragrance is meant to embody the personality of the ideal wearer; for instance, the qualities of Daisy Sapphire could be best described as cheeky and playful, while the green-hued Flora Jade is said to appeal to the "boho chic" consumer.
The unique scents from The Collection were developed by Yardley London in collaboration with Parisian perfumer Juliette Karagueuzoglou, Nelly Hachem-Ruiz, who created David Beckham’s Beyond fragrance, and French perfumer Anne-Sophie Chapuis, who has experience in working with more than 20 fragrance brands.
Trend Themes
1. Millennial Floral Fragrances - Creating perfume ranges designed for the mature Millennial market by taking inspiration from gemstones and British flowers.
2. Personalized Fragrance Collections - Developing fragrances that embody the personality traits of the ideal wearer, targeting specific consumer preferences.
3. Collaborative Perfumeries - Partnering with renowned perfumers to create unique and high-quality fragrance collections.
Industry Implications
1. Beauty and Personal Care - Opportunity to tap into the Millennial market with tailored floral fragrances that align with their preferences.
2. Fashion and Accessories - Incorporating fragrance collections as part of the overall brand experience to cater to the boho chic consumer.
3. Luxury Goods - Creating exclusive and premium fragrance collections in collaboration with well-known perfumers and leveraging their expertise.
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