Kendra Scott Introduces a New Fragrance Line with Three Unique Scents
References: kendrascott & retaildive
Kendra Scott, an Austin, Texas-founded jewelry brand, has introduced a new and exciting offering just in time for the holiday season. The brand has expanded its portfolio by launching a limited fragrance collection bearing the Kendra Scott name. This collection includes three distinct scents: Ruby Musk, Amber Aura, and Jade Blossom.
The fragrance collection was unveiled on Wednesday, making it accessible to consumers in all 137 company-owned Kendra Scott stores and online through the brand's website. To cater to a variety of preferences, the collection offers two different sizes, with a 75mL Eau de Parfum priced at $120, and a more compact 10mL Eau de Parfum option, retailing for $30.
Interested consumers can visit the Kendra Scott website to explore the brand's new fragrance line.
Image Credit: Kendra Scott
The fragrance collection was unveiled on Wednesday, making it accessible to consumers in all 137 company-owned Kendra Scott stores and online through the brand's website. To cater to a variety of preferences, the collection offers two different sizes, with a 75mL Eau de Parfum priced at $120, and a more compact 10mL Eau de Parfum option, retailing for $30.
Interested consumers can visit the Kendra Scott website to explore the brand's new fragrance line.
Image Credit: Kendra Scott
Trend Themes
1. Limited Fragrance Collection - The introduction of a limited fragrance collection by Kendra Scott presents an opportunity for disruptive innovation in the beauty and jewelry industry.
2. Distinct Scents - The launch of three unique scents, Ruby Musk, Amber Aura, and Jade Blossom, in Kendra Scott's fragrance line creates room for disruptive innovation in the perfume industry.
3. Online Accessibility - The availability of the fragrance collection both in physical Kendra Scott stores and online allows for disruptive innovation opportunities in the e-commerce industry.
Industry Implications
1. Beauty - The introduction of a limited fragrance collection by Kendra Scott presents an opportunity for disruptive innovation in the beauty industry.
2. Jewelry - The launch of Kendra Scott's fragrance line creates room for disruptive innovation in the jewelry industry.
3. E-commerce - The availability of Kendra Scott's fragrance collection online allows for disruptive innovation opportunities in the e-commerce industry.
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