Florence by Mills Wildly Me Was Created with Givauan
Michael Hemsworth — August 17, 2023 — Fashion
References: florencebymills & drugstorenews
Florence by Mills Wildly Me has been launched as the first fragrance from the lifestyle brand founded by actress Millie Bobby Brown as a botanical garden-inspired cosmetic.
The fragrance was created in collaboration with Givauan, and draws inspiration from botanical gardens with notes of bergamot, sage, wisteria, iris, violet and lavender. The scent also features notes of sandalwood, periwinkle and cedar wood to balance out the aforementioned floral notes. Priced ranging from $24 to $65, the scent is available for purchase online and prioritizes a high-quality formula.
Brown spoke on the Florence by Mills Wildly Me fragrance saying, "As the brand has evolved with me, I really wanted to find a fragrance that represented my journey to adulthood. Over two years in the making, Wildly Me tells my story of what it means to choose your own path, and being unapologetically, wildly yourself. I’m thrilled to finally be able to share this part of my passion project with the flo family.”
The fragrance was created in collaboration with Givauan, and draws inspiration from botanical gardens with notes of bergamot, sage, wisteria, iris, violet and lavender. The scent also features notes of sandalwood, periwinkle and cedar wood to balance out the aforementioned floral notes. Priced ranging from $24 to $65, the scent is available for purchase online and prioritizes a high-quality formula.
Brown spoke on the Florence by Mills Wildly Me fragrance saying, "As the brand has evolved with me, I really wanted to find a fragrance that represented my journey to adulthood. Over two years in the making, Wildly Me tells my story of what it means to choose your own path, and being unapologetically, wildly yourself. I’m thrilled to finally be able to share this part of my passion project with the flo family.”
Trend Themes
1. Botanical Garden-inspired Fragrances - The launch of Florence by Mills Wildly Me as a botanical garden-inspired fragrance presents an opportunity for brands to tap into the trend of creating fragrances inspired by nature.
2. Collaborations with Fragrance Manufacturers - The collaboration between Florence by Mills and Givaudan showcases the potential for brands to collaborate with fragrance manufacturers to create unique and high-quality scents.
3. Youth-focused Fragrance Brands - Florence by Mills Wildly Me, created by actress Millie Bobby Brown, highlights the opportunity for brands to cater to a younger demographic by offering fragrances that speak to their personal journeys and sense of self-expression.
Industry Implications
1. Cosmetics - The launch of Florence by Mills Wildly Me as a botanical garden-inspired fragrance presents an opportunity for cosmetics companies to expand their offerings and tap into the growing demand for unique and nature-inspired scents.
2. Fragrance Manufacturing - The collaboration between Florence by Mills and Givaudan showcases the potential for fragrance manufacturers to partner with brands and create innovative and high-quality scents that resonate with consumers.
3. Youth Lifestyle - The launch of Florence by Mills Wildly Me, a fragrance created by Millie Bobby Brown, presents an opportunity for youth lifestyle brands to create products that connect with young consumers on a personal and authentic level.
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