The Yamaha Marine 2013 Campaign Shows 'The Sea is the Cure'
Meghan Young — March 5, 2013 — Marketing
References: dlvbbdo & ibelieveinadv
There is a pill for everything, but as the Yamaha Marine 2013 campaign shows people, sometimes the best medicine for an ailment can be found in the great outdoors. In this case, that involves the vast ocean and all it has to offer. This is cleverly illustrated through the use of common medication forms including pills and droppers. But instead of being filled with manmade concoctions, they are filled with serene sea life.
The Yamaha Marine 2013 campaign was conceived and executed by DLV BBDO, an ad agency based in Milan, Italy. It reads, "Yamaha Marine. The sea is the cure." Art directed by Davide Fiori with creative direction by Davide Fiori, Valentina Amenta, the images were shot by photographer and post producer LSD. Clean and simple, it gets the message across loud and clear.
The Yamaha Marine 2013 campaign was conceived and executed by DLV BBDO, an ad agency based in Milan, Italy. It reads, "Yamaha Marine. The sea is the cure." Art directed by Davide Fiori with creative direction by Davide Fiori, Valentina Amenta, the images were shot by photographer and post producer LSD. Clean and simple, it gets the message across loud and clear.
Trend Themes
1. Outdoor Therapy - Disruptive innovation opportunity: Explore the use of nature as a therapeutic alternative to traditional medication.
2. Natural Remedies - Disruptive innovation opportunity: Develop products that incorporate elements from the natural environment as a healing solution.
3. Artistic Advertising - Disruptive innovation opportunity: Utilize creative and visually engaging marketing campaigns to convey messages effectively.
Industry Implications
1. Pharmaceuticals - Disruptive innovation opportunity: Integrate outdoor therapy concepts into the development of new medication or treatment options.
2. Wellness and Spa - Disruptive innovation opportunity: Incorporate natural remedies and outdoor therapy practices to enhance wellness experiences.
3. Advertising and Marketing - Disruptive innovation opportunity: Explore artistic approaches to advertising that capture audience attention and convey messages creatively.
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