Booking.com Released the 'Booking for Every Resolution' Campaign
Grace Mahas — December 27, 2019 — Marketing
References: thedrum
In a clever new marketing campaign, Booking.com has leveraged the time of year for resolutions to create a heartwarming campaign called 'Booking for Every Resolution.'
The Booking for Every Resolution campaign includes six 15-second commercials that depict vacations that are specific for New Year's resolutions. For example, 'Josh's Resolution' features a grandfather with a grandchild in a cabin reading together under the stars. 'Ricky's Resolution,' on the other hand, shows a man showing his grandmother snow for the first time while 'Tyler's Resolution' shows a dad and daughter reconnecting by biking across the country.
This inspiring campaign was developed by creative shop Anomaly and includes material on TV, cinema, radio, and online channels, and is supported by PR and social media efforts.
The Booking for Every Resolution campaign includes six 15-second commercials that depict vacations that are specific for New Year's resolutions. For example, 'Josh's Resolution' features a grandfather with a grandchild in a cabin reading together under the stars. 'Ricky's Resolution,' on the other hand, shows a man showing his grandmother snow for the first time while 'Tyler's Resolution' shows a dad and daughter reconnecting by biking across the country.
This inspiring campaign was developed by creative shop Anomaly and includes material on TV, cinema, radio, and online channels, and is supported by PR and social media efforts.
Trend Themes
1. Resolution-focused Vacations - The trend of vacations that align with specific New Year's resolutions presents opportunities for travel companies to offer targeted experiences and packages.
2. Heartwarming Marketing Campaigns - The trend of heartwarming marketing campaigns like Booking.com's 'Booking for Every Resolution' creates opportunities for brands to connect emotionally with their audience and drive engagement.
3. Multichannel Advertising - The trend of utilizing multiple advertising channels, such as TV, cinema, radio, and online, allows companies to reach a wider audience and increase brand visibility.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can capitalize on the trend of resolution-focused vacations by creating and promoting specialized travel packages for different resolutions.
2. Marketing and Advertising - The marketing and advertising industry can leverage the trend of heartwarming campaigns to help brands establish a strong emotional connection with their target audience.
3. Media and Entertainment - The media and entertainment industry can benefit from the trend of multichannel advertising by offering advertising platforms that encompass TV, cinema, radio, and online channels.
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