The World's Smallest Sub by Subway Marks a New Menu Addition
Laura McQuarrie — January 30, 2023 — Lifestyle
References: famouscampaigns
To celebrate the launch of its newest menu addition, Subway commissioned a British artist to create the world's smallest sub sandwich. The tiny miniature is 12 times smaller than the life-sized version that inspired it, yet it brings big attention to the newly launched Japanese-inspired Teriyaki Steak sub.
The clay replica of the footlong steak sandwich is a faithful replica with everything from tiny shreds of meat to red onions and peppers. The work of art was made by artist Nadia Michaux, along with a tiny takeaway drink, complete with a straw, as well as a paper bag and napkins. In its entirety, the small-scale miniature submarine sandwich micro-meal took two days for Michaux to create, inspired by the Japanese tradition of cuteness.
Subway's Japanese-inspired menu item is also available in a vegan option, the Plant-Based Teriyaki Steak, thanks to a new partnership with The Vegetarian Butcher.
The clay replica of the footlong steak sandwich is a faithful replica with everything from tiny shreds of meat to red onions and peppers. The work of art was made by artist Nadia Michaux, along with a tiny takeaway drink, complete with a straw, as well as a paper bag and napkins. In its entirety, the small-scale miniature submarine sandwich micro-meal took two days for Michaux to create, inspired by the Japanese tradition of cuteness.
Subway's Japanese-inspired menu item is also available in a vegan option, the Plant-Based Teriyaki Steak, thanks to a new partnership with The Vegetarian Butcher.
Trend Themes
1. Miniature Food - Creating miniature versions of fast food items for marketing purposes and social media trends can attract buzz and attention.
2. Plant-based Alternative - Offering plant-based versions of popular menu items can attract customers looking for healthier and environmentally friendly options.
3. Inspired by Japanese Cuisine - Incorporating Japanese flavors and aesthetics in fast food menu items can appeal to the growing trend of Asian cuisine popularity.
Industry Implications
1. Fast Food - Fast food chains can create miniature versions of their popular menu items to attract attention and generate buzz for new product launches.
2. Plant-based Food - The plant-based food industry can partner with fast food chains to create vegan versions of popular menu items.
3. Japanese Food - Restaurants and food franchises can incorporate Japanese flavors and aesthetics in their menu items to attract customers interested in Asian cuisine.
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