Busch is Asking Fans to Shelter Dogs Amid the COVID-19 Pandemic
Grace Mahas — March 26, 2020 — Marketing
References: busch & midwestanimalrescue.org
The COVID-19 pandemic has changed the way most industries currently function, including animal shelters who have been impacted by the virus. To encourage its fans to either adopt or foster a dog, Busch is offering a 3-month supply of Busch beer to anyone helping the Midwest Animal Rescue & Services (MARS) nonprofit. MARS is a shelter that has been dedicated to placing animals in homes across the nation for 14 years. In addition to the beer incentive, the company is also making a $25,000 contribution to MARS.
The dog fostering campaign comes at a perfect time, when most citizens are practicing physical distancing and self-isolation, looking for a new, four-legged friend to pass the time with.
Image Credit: Busch
The dog fostering campaign comes at a perfect time, when most citizens are practicing physical distancing and self-isolation, looking for a new, four-legged friend to pass the time with.
Image Credit: Busch
Trend Themes
1. COVID-19 Pandemic Impact on Animal Shelters - Opportunity for shelters and brands to collaborate on creative adoption and fostering campaigns.
2. Incentive-based Adoption and Fostering Programs - Potential for companies to offer innovative incentives to encourage pet adoption and fostering.
3. Rise of Pet Companionship During Social Distancing - Brands can leverage the increasing demand for pets as companions during isolation to promote adoption and fostering initiatives.
Industry Implications
1. Animal Shelters - Opportunity for shelters to partner with brands on innovative campaigns to boost pet adoption and fostering rates.
2. Beverage Industry - Brands in the beverage industry can explore unique partnerships with animal shelters to promote adoption initiatives using incentives.
3. Marketing and Advertising - Marketing agencies and advertisers can create compelling campaigns and messaging around pet adoption and fostering programs to raise awareness and encourage involvement.
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