OREO and Barefoot Created a Box for Enjoying Cookies and Wine Together
Laura McQuarrie — December 8, 2021 — Lifestyle
References: barefootwine & foodsided
Like any food and wine pairing, some cookies and wine go together better than others so OREO and Barefoot teamed up to create the perfect match. The partnering brands have identified just how well OREO THINS Red Blend Wine from Barefoot go together and they curated a kit that offers a taste of both.
The kit sharing "wine's favorite cookie" includes a special red blend from Barefoot that is described as the brand's “very first cookie-inspired wine.” To complement the flavors of chocolate and cookies and cream, Barefoot settled upon a berry-forward, jammy red wine that is full of chocolate aromas, blackberry and dark cherry flavors and a hint of oak to elevate the experience of enjoying OREO THINS.
The kit sharing "wine's favorite cookie" includes a special red blend from Barefoot that is described as the brand's “very first cookie-inspired wine.” To complement the flavors of chocolate and cookies and cream, Barefoot settled upon a berry-forward, jammy red wine that is full of chocolate aromas, blackberry and dark cherry flavors and a hint of oak to elevate the experience of enjoying OREO THINS.
Trend Themes
1. Food and Drink Pairing Kits - More brands will collaborate to create pairing kits for consumers looking for a cohesive experience.
2. Cookie Flavored Alcoholic Beverages - Other alcoholic beverage brands may experiment with cookie-flavored beverages to keep up with consumer demand.
3. Focusing on Sensory Experience - Brands will focus on creating experiences for consumers that stimulate more than one of their senses.
Industry Implications
1. Food and Beverage - Brands can create similar pairing kits for snacks and alcoholic beverages, catering to consumers who are looking for more cohesive experiences.
2. Alcoholic Beverages - Alcoholic beverage brands can experiment with cookie-inspired beverages in order to stay relevant and attract younger consumers.
3. Hospitality - Hotels and restaurants can incorporate pairing experiences on their menus to attract guests who are looking for unique and immersive dining experiences.
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