The William’s British Conserves Come in Three Varieties
Michael Hemsworth — July 12, 2018 — Lifestyle
References: haindaniels & foodbev
The William’s British Conserves are a new lineup of jams from Hain Daniels in the UK that will provide consumers with a premium option to pick up when looking for something high-quality to try.
The jams will come in three varieties and be available for purchase from Asda, Sainsbury's and Ocado in small jars for a low price that makes them perfect for picking up in place of other jam options. The conserves are packaged with a distinct attention to heritage and are made with high-quality ingredients to make them an ideal option for use at breakfast or afternoon tea.
Grocery Marketing Director for the Hain Daniels Group, Ruth Snowdon Gough, explained the new products when she said, "We’re delighted to have launched William’s British Conserves. Premium brands are driving growth for jams and spreads and we’re seeing that consumers are willing to spend more on products that are unique or special."
The jams will come in three varieties and be available for purchase from Asda, Sainsbury's and Ocado in small jars for a low price that makes them perfect for picking up in place of other jam options. The conserves are packaged with a distinct attention to heritage and are made with high-quality ingredients to make them an ideal option for use at breakfast or afternoon tea.
Grocery Marketing Director for the Hain Daniels Group, Ruth Snowdon Gough, explained the new products when she said, "We’re delighted to have launched William’s British Conserves. Premium brands are driving growth for jams and spreads and we’re seeing that consumers are willing to spend more on products that are unique or special."
Trend Themes
1. Premium Brand Jams - The popularity of premium brands is driving growth in the jams and spreads market.
2. Heritage-themed Packaging - Distinct attention to heritage in packaging can create a premium image for food products.
3. High-quality Ingredients - Using high-quality ingredients is becoming more important to consumers when choosing food products.
Industry Implications
1. Food and Beverage Retail - Food retailers should consider offering premium and unique products to appeal to consumers looking for high-quality options.
2. Packaging Design - Creating heritage-themed packaging can be a disruptive innovation for packaging design firms looking to stand out in the market.
3. Food Manufacturing - Manufacturers should consider using high-quality ingredients to appeal to consumers looking for healthier and more natural options.
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