These New Mrs Elswood Products Come in Two Options
Michael Hemsworth — June 25, 2024 — Lifestyle
References: mrselswood & scottishgrocer
These new Mrs Elswood products are crafted with taste, texture and quality in mind to provide consumers with the perfect pickle product to snack on this season. The products include the Chornichons mini pickled cucumbers alongside the Cornichons & Onions, which each come in 215-gram jars priced at £1.65 each. The products will make their way to retailers including Sainsbury's and online from Ocado starting in July for shoppers to pick up as the perfect addition to hors d'oeuvres offerings when guests pop by.
Senior Innovation Manager Jonathan Hehir spoke on the new Mrs Elswood products saying, "As the latest addition to the Mrs Elswood family, the Cornichons continue the heritage of the brand’s distinctive flavours but also offer consumers a new and modern taste sensation. Whilst typically associated with charcuterie plates and cheeseboards, Cornichons are a popular stand-alone snack and also add a welcome tang to many types of sandwiches, wraps, grilled foods, burgers and salads."
Senior Innovation Manager Jonathan Hehir spoke on the new Mrs Elswood products saying, "As the latest addition to the Mrs Elswood family, the Cornichons continue the heritage of the brand’s distinctive flavours but also offer consumers a new and modern taste sensation. Whilst typically associated with charcuterie plates and cheeseboards, Cornichons are a popular stand-alone snack and also add a welcome tang to many types of sandwiches, wraps, grilled foods, burgers and salads."
Trend Themes
1. Snackable Pickle Innovations - The growing popularity of jarred mini pickled cucumbers as stand-alone snacks reflects a shift towards convenience and versatile flavor in snack options.
2. Premium Hors D'oeuvres Enhancements - New pickle products are enhancing hors d'oeuvres selections, indicating a demand for gourmet yet accessible snack pairings.
3. Multi-functional Condiment Craze - Cornichons and mini pickled cucumbers are being recognized for their versatility, catering to a desire for condiments that add flair to a variety of dishes beyond traditional pairings.
Industry Implications
1. Packaged Snack Foods - The introduction of premium pickle snacks underscores a trend towards high-quality, ready-to-eat products in the packaged snack foods industry.
2. Gourmet Food Products - New pickle assortments reflect an increasing consumer interest in gourmet products that can elevate simple meals into culinary experiences.
3. E-commerce Food Retail - Availability through platforms like Ocado highlights how online food retailers are expanding their offerings to include niche and premium snack products.
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