Wilkinson Sword Quattro for Women Bikini 'Mow the Lawn' Ad
Sandra Winn — April 7, 2009 — Naughty
References: wilkinsonsword & creativity-online
This clever Wilkinson Sword Quattro for Women Bikini ad, ‘Mow the Lawn’, begins with a woman holding a pussycat and then launches into sexy women in short skirts singing and parading around yards with hedge clippers and lawnmowers. Why? Well, to highlight the importance of keeping pubic hair nice and trim. After all, no respectable woman wants her fembush protruding from all sides of her bikini.
Riddled with catchy lines like, “Some bushes are really big”, “Some gardens are really small” and “Whenever I see a weed, I mow that sucker down; so all that’s left for me to see are ‘tulips’ on the mound”, Wilkinson Sword’s ‘Mow the Lawn’ commercial is entertaining and humorous.
The Wilkinson Sword Quattro for Women ‘Mow the Lawn’ commercial was created by JWT of New York. Additional credits include; The Directors Bureau (Production Company), Mike Maguire (Director), Barry Peterson (Photographer), Spontaneous (Post production),Sarah Barclay (Executive Creative Director), Lisa Topol (Creative Director), Megan Penmann (Art Director), Margie Chidley (Copywriter), Kirsten Larson (Senior Agency Producer), Joe Calabrese (Head of Broadcast), Blue Rock Editorial (Editorial Company), Buck (Design and Animation Company), Beacon Street Studios (Music Company), and Andrew Feltenstein and John Nau (Composers).
Riddled with catchy lines like, “Some bushes are really big”, “Some gardens are really small” and “Whenever I see a weed, I mow that sucker down; so all that’s left for me to see are ‘tulips’ on the mound”, Wilkinson Sword’s ‘Mow the Lawn’ commercial is entertaining and humorous.
The Wilkinson Sword Quattro for Women ‘Mow the Lawn’ commercial was created by JWT of New York. Additional credits include; The Directors Bureau (Production Company), Mike Maguire (Director), Barry Peterson (Photographer), Spontaneous (Post production),Sarah Barclay (Executive Creative Director), Lisa Topol (Creative Director), Megan Penmann (Art Director), Margie Chidley (Copywriter), Kirsten Larson (Senior Agency Producer), Joe Calabrese (Head of Broadcast), Blue Rock Editorial (Editorial Company), Buck (Design and Animation Company), Beacon Street Studios (Music Company), and Andrew Feltenstein and John Nau (Composers).
Trend Themes
1. Body Hair Norms - As society becomes more accepting of diverse body types and grooming habits, there is potential for disruptive innovation in personal care products and services that cater to a wider range of preferences.
2. Sexual Humor in Advertising - The success of Wilkinson Sword Quattro for Women Bikini's 'Mow the Lawn' ad suggests that there is a growing appetite for cheeky and provocative marketing campaigns, particularly in the personal care industry.
3. Female Empowerment - Ads like 'Mow the Lawn' challenge traditional gender norms and promote a message of empowerment for women in terms of their bodies and how they choose to present them, creating opportunities for innovative marketing campaigns that celebrate body positivity and self-love.
Industry Implications
1. Personal Care - The idea of pubic hair grooming presents opportunities for innovation in personal care products, such as alternative methods of hair removal or specialized grooming kits.
2. Advertising - The success of the 'Mow the Lawn' ad suggests that there is a growing market for provocative and humorous marketing campaigns, particularly in the personal care industry.
3. Entertainment - Humorous and cheeky ads like 'Mow the Lawn' have the potential to go viral and generate buzz, creating opportunities for further collaboration between marketing agencies and entertainment companies for viral campaigns.
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