The Wicked Grove Pearsecco is a Cross Between Cider and Wine
Josh Thompson-Persaud — May 17, 2021 — Lifestyle
Wicked Grove Pearsecco from Aldi brings the bubbly feel of sparkling wine to the fresh flavor of summer cider. The 12-ounce canned beverage has a crisp, tart pear flavor that is encased in carbonation. The Wicked Grove Pearsecco has only four ingredients: hard cider, pear juice concentrate, citric acid, and natural flavor, which offer a tangy taste of summer. For an added drinking bonus, the cider contains 6% of daily potassium intake.
Wicked Grove Pearsecco embodies the best aspects of sparkling wine and hard cider, making it feel light and refreshing. The cider is an ideal companion for pool or beach days in the summer sun. Wicked Grove Pearsecco is available in select Aldi stores.
Image Credit: Aldi
Wicked Grove Pearsecco embodies the best aspects of sparkling wine and hard cider, making it feel light and refreshing. The cider is an ideal companion for pool or beach days in the summer sun. Wicked Grove Pearsecco is available in select Aldi stores.
Image Credit: Aldi
Trend Themes
1. Hard Bubbly Beverages - As consumers demand lighter and healthier alternatives to traditional alcoholic beverages, there is a disruptive innovation opportunity to develop new flavors of hard beverages that are low in sugar and calories but rich in flavor.
2. Cross-category Beverages - As consumers look for new and interesting flavor combinations, cross-category beverages like Wicked Grove Pearsecco offer a disruptive innovation opportunity to introduce new flavors and experiences to consumers.
3. Functional Beverages - As consumers focus more on their health and wellness, there is a disruptive innovation opportunity in creating functional beverages that not only taste good but also have added nutritional benefits like Wicked Grove Pearsecco's 6% daily potassium intake.
Industry Implications
1. Alcoholic Beverages - As consumers move away from traditional alcoholic beverages and look for lighter and flavorful options, the alcoholic beverage industry can create new products that cater to this demand for low-calorie, low-sugar, and flavorful drinks.
2. Cider Industry - As cider becomes more popular, there is a disruptive innovation opportunity to experiment with new flavors and combinations like Wicked Grove Pearsecco that bridge the gap between cider and sparkling wine.
3. Functional Beverage Industry - As consumers demand more functional beverages, there is a disruptive innovation opportunity to create products that not only taste good but also have added nutritional benefits like Wicked Grove Pearsecco's 6% daily potassium intake.
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